---
title: "Vitamin E Body Oil — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-body-oil"
last_updated: "2026-08-09T10:06:44.864Z"
locale: en
meta:
description: "Niche score 38/100 · $128K/yr market · 91K searches/yr · $11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $128K/yr market · 91K searches/yr · $11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin E Body Oil — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e body oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 23Conversion 95Competition 19Returns 98Price range 51Avg price 46Brand share 0Review moat 20Quality gap 27
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.24–$22.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.49**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$128K**
$128K/yr · 91K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,032.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin e body oil is a $128K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e body oil market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$144K–$172K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#560**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**635**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- JASON64% - Palmer's24% - Majestic Pure7% - Yoken5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
2K2KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-body-oil/trend)
## **Top vitamin e body oil search terms**
- **jason vitamin e oil**38K/yr-6.1%15.3% conv. - **vitamin e body oil**18K/yr-7.0%4.6% conv. - **palmers vitamin e oil**11K/yr+19.6%10.1% conv. - **jason vitamin e**6K/yr-5.6%11.7% conv. - **vitamin e oil for body**4K/yr-8.5%4.7% conv. - **body oil vitamin e**4K/yr-12.4%5.3% conv. - **vitamin e spray**3K/yr+6.2%3.0% conv. - **vitamin e oil jason**3K/yr-5.1%18.2% conv. - **jason oil**2K/yr-10.9%16.9% conv. - **palmers vitamin e body oil**2K/yr+2.1%12.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-body-oil/search-terms)
## **Top vitamin e body oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$38K40%$51K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JASON Vitamin E 5 000 IU Moisturizing Body Oil For Hair Face and Body 4 Fluid Ounces**JASON**$8.29**4.6★19,713 rev](https://www.amazon.com/dp/B00CHTX1AS) [2**Palmers Vitamin E Multi-Purpose Body Oil 5.1 Ounce**Palmer's**$7.79**4.6★2,697 rev](https://www.amazon.com/dp/B07Q9RYX53) [3**JASON Vitamin E 45 000 IU Moisturizing Oil For Maximum Strength 2 Fluid Ounces**JASON**$10.86**4.6★5,892 rev](https://www.amazon.com/dp/B0019LV2QU) [4**JASON Vitamin E 32 000 IU Moisturizing Oil For Targeted Solutions 1 Fluid Ounces**JASON**$9.08**4.2★1,200 rev](https://www.amazon.com/dp/B00B8TRJI8) [5**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz**Majestic Pure**$14.83**4.6★6,568 rev](https://www.amazon.com/dp/B0C2Z44JLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoken Vitamin E Oil for Skin Face Body 8 Oz Cold Pressed Vitamine Body oils**Yoken**$14.33**4,642 rev2y ago](https://www.amazon.com/dp/B0D1QYBNNQ) [**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz**Majestic Pure**$14.83**6,568 rev3y ago](https://www.amazon.com/dp/B0C2Z44JLK) [**Palmers Vitamin E Multi-Purpose Body Oil 5.1 Ounce**Palmer's**$7.79**2,697 rev7y ago](https://www.amazon.com/dp/B07Q9RYX53) [**Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce**Palmer's**$9.17**48,009 rev12y ago](https://www.amazon.com/dp/B00J1FNW28) [**JASON Vitamin E 5 000 IU Moisturizing Body Oil For Hair Face and Body 4 Fluid Ounces**JASON**$8.29**19,713 rev14y ago](https://www.amazon.com/dp/B00CHTX1AS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JASON Vitamin E 32 000 IU Moisturizing Oil For Targeted Solutions 1 Fluid Ounces**JASON**$9.08**4.2★**▲ 33%**](https://www.amazon.com/dp/B00B8TRJI8) [**Palmers Vitamin E Multi-Purpose Body Oil 5.1 Ounce**Palmer's**$7.79**4.6★**— 9%**](https://www.amazon.com/dp/B07Q9RYX53) [**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz**Majestic Pure**$14.83**4.6★**— 6%**](https://www.amazon.com/dp/B0C2Z44JLK) [**Vitamin E 5 000 IU Oil - All Over Body Nourishment Jason Natural Cosmetics 4 oz Liquid**JASON**$9.34**4.6★**— 5%**](https://www.amazon.com/dp/B0000535TD) [**JASON Vitamin E 5 000 IU All Over Body Nourishment Oil 4 oz. (Pack of 3) (Packaging May Vary)**JASON**$22.97**4.7★**— 4%**](https://www.amazon.com/dp/B003AYEV4Y)
**~~View all trending →~~**
## **What buyers say about vitamin e body oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Great moisturizer”*
**Smell**12%
*“Clean, fresh scent that is loved by many”*
**Quality-Overall**11%
*“Excellent product”*
**Soft Feel**10%
*“Makes my skin soft”*
**Suitability Dry Skin**6%
*“Helps a lot with my dry skin”*
**Suitability Combination Skin**5%
*“Great for sensitive skin”*
**Absorbency**4%
*“Absorbs good”*
**Value For Money**4%
*“Worth the money”*
**Oily/Greasy**4%
*“absorbs well, leaving skin soft without feeling greasy”*
**Suitability Oily Skin**3%
*“Nice oil”*
### **What buyers complain about **
**Smell**24%
*“weird smell”*
**Leak-Proof**7%
*“Oil leakage”*
**Oily/Greasy**6%
*“A little greasy”*
**Thickness**5%
*“To thick”*
**Moist/Dry**4%
*“Also it was not moisturizing for me at all”*
**Allergies**4%
*“Allergic reaction”*
**Absorbency**3%
*“this stuff just doesn't want to absorb”*
**Size-Overall**2%
*“Smaller than I expected”*
**Dilute/Watery**2%
*“Its watery”*
**Ingredients-Overall**2%
*“Ingredient list has changed”*
### **Top return reasons **
**Smell**29%
**Leak-Proof**16%
**Advertised Vs Actual Product**10%
**Oily/Greasy**9%
**Ingredients-Overall**4%
**Value For Money**3%
**Product Condition**3%
**Size-Overall**3%
**Functionality-Overall**3%
**Dilute/Watery**2%
## **Common questions**
- **Is vitamin e body oil profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 12 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vitamin e body oil niche?**
- 4 brands and 635 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vitamin e body oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.4%.
- **When does demand for vitamin e body oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vitamin e body oil niche?**
- Listings span $7.24–$22.97; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 13,032 reviews — the moat a new listing must climb.
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