---
title: "Search terms — violet self tanner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/violet-self-tanner/search-terms"
last_updated: "2026-08-09T18:44:59.355Z"
locale: en
meta:
  description: "Niche score 64/100 · $1.4M/yr market · 762K searches/yr · $20.70 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $1.4M/yr market · 762K searches/yr · $20.70 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — violet self tanner - Flapen"
---

# **violet self tanner**

**Launch it**

A $1.4M/yr market growing +25.9% this quarter with returns at 1.1% — clears our launch bar.

Market size 84Growth 54Conversion 81Competition 55Returns 93Price range 82Avg price 89Brand share 0Review moat 31Quality gap 75

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.70**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 762K searches

**Price range**

**Great****$9.53–$42.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+25.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,352.12**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms