---
title: "Violet Perfume — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/violet-perfume"
last_updated: "2026-08-09T17:26:29.459Z"
locale: en
meta:
description: "Niche score 51/100 · $73K/yr market · 59K searches/yr · $26.17 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $73K/yr market · 59K searches/yr · $26.17 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Violet Perfume — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **violet perfume**
**Worth a look**
Shows low returns (0.1%), but a small market ($73K/yr) keeps it on the watch list.
Market size 18Growth 18Conversion 56Competition 31Returns 100Price range 81Avg price 95Brand share 50Review moat 64Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.56–$108.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****923**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$73K**
$73K/yr · 59K searches
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, violet perfume is a $73K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **violet perfume market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$79K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#594**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**21%**
- Elizabeth Taylor28% - Dossier25% - Dolce&Gabbana7% - Royal Violets7% - Crusellas7% - Afnan4%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -14.5% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/violet-perfume/trend)
## **Top violet perfume search terms**
- **violet perfume**24K/yr+2.3%1.6% conv. - **violet eyes perfume**6K/yr+38.2%9.9% conv. - **perfume de violetas**8K/yr-68.1%0.2% conv. - **dossier floral violet**5K/yr+19.7%10.0% conv. - **violet perfume for women**6K/yr-6.3%2.3% conv. - **violet eyes perfume by elizabeth taylor**7K/yr-42.4%7.3% conv. - **floral violet perfume dossier**2K/yr+33.9%10.8% conv. - **violet eyes**2K/yr-2.2%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/violet-perfume/search-terms)
## **Top violet perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dossier - Floral Violet - Eau de Parfum - Inspired by Daisy - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)**Dossier**$28.22**4.4★582 rev](https://www.amazon.com/dp/B0CRHXK7R8) [2**Elizabeth Taylor Violet Eyes Eau De Parfum Spray 3.3-Ounce**Elizabeth Taylor**$21.81**4.5★1,514 rev](https://www.amazon.com/dp/B008K8D7TK) [3**Royal Violets Baby Cologne 7.6 Fl Oz**Royal Violets**$6.56**4.5★2,974 rev](https://www.amazon.com/dp/B003M5PYXI) [4**Crusellas Agua de Violetas (Violet Water) Pump Spray 8 Fl. Oz.**Crusellas**$10.13**4.6★1,221 rev](https://www.amazon.com/dp/B00CJWUMQ4) [5**VIOLET EYES by Elizabeth Taylor EAU DE PARFUM SPRAY 3.3 OZ**Elizabeth Taylor**$25.12**4.5★1,514 rev](https://www.amazon.com/dp/B00J457W0S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dossier - Fruity Violet - Eau de Parfum - Long-Lasting Sweet Fruity Floral Fragrance - Feminine - 1.7 fl oz (50ml)**Dossier**$29.61**41 rev3mo ago](https://www.amazon.com/dp/B0GWNJM3VH) [**Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz**Tree Hut**$11.26**60 rev6mo ago](https://www.amazon.com/dp/B0FXBHHCY4) [**Le Monde Gourmand Violet Sucr Eau de Parfum Spray Perfume for Women Raspberry Pure Candied Violet & Sugar Crystals Scent Vegan & Cruelty Free 1 fl oz (30 ml)**Le Monde Gourmand**$27.89**27 rev7mo ago](https://www.amazon.com/dp/B0G821285C) [**EJW Midnight Violet Body Spray for Women | Elegant Floral Hair Perfume & Body Mist Alcohol-Free Long-Lasting Fragrance with Aloe & Coconut 1.01 fl oz (Midnight Violet)**EJW**$7.86**18 rev8mo ago](https://www.amazon.com/dp/B0FZJ6Z5VW) [**Kitsch Hair Perfume for Women - Sheer Violet | Clean Deodorizing & Patented Odor-Eliminating Technology Hair Spray & Body Mist - Freshen Hair Body & Pillows - Raspberry Soft Musk Scent - 50mL**Kitsch**$17.10**1,234 rev1y ago](https://www.amazon.com/dp/B0DXWT2KFY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dossier - Fruity Violet - Eau de Parfum - Long-Lasting Sweet Fruity Floral Fragrance - Feminine - 1.7 fl oz (50ml)**Dossier**$29.61**4.5★**▲ 267%**](https://www.amazon.com/dp/B0GWNJM3VH) [**Le Monde Gourmand Violet Sucr Eau de Parfum Spray Perfume for Women Raspberry Pure Candied Violet & Sugar Crystals Scent Vegan & Cruelty Free 1 fl oz (30 ml)**Le Monde Gourmand**$27.89**3.8★**▲ 103%**](https://www.amazon.com/dp/B0G821285C) [**Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.46**4.7★**▲ 101%**](https://www.amazon.com/dp/B0CN3QCQTD) [**Pakalana Chinese Violet Body and Hair Mist from Hawaii Hair Perfume for a Light Hydrating Refresh Body Mist for Women and Men Alcohol-Free With Moisturizing Hyaluronic Acid & Glycerin 3.4 oz**Ua Body**$25.64**4.1★**▲ 86%**](https://www.amazon.com/dp/B0821ZB3MN) [**Tree Hut Violet Victory Hair & Body Mist Hydrating & Alcohol-Free Body Spray Lavender & Vanilla Orchid Scent Perfume Mist for Hair & Body Everyday Fragrance Spray for Women 6 oz**Tree Hut**$11.26**3.9★**▲ 80%**](https://www.amazon.com/dp/B0FXBHHCY4)
**~~View all trending →~~**
## **What buyers say about violet perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Light scent”*
**Durability**4%
*“It doesn't easily break”*
**Value For Money**4%
*“ABSOLUTELY worth the money”*
**Soft Feel**3%
*“The florals here are soft”*
**Quality-Overall**2%
*“pressurized atomizers are of absolutely fantastic quality”*
**Color**2%
*“Very pretty”*
**Size-Overall**1%
*“It is a good size”*
**Ease Of Use**1%
*“Easy to use”*
**Advertised Vs Actual Product**1%
*“As expected”*
**Weight Light**1%
*“It's not heavy or overwhelming”*
### **What buyers complain about **
**Smell**56%
*“Scent does not last very long”*
**Durability**11%
*“longevity is disappointing”*
**Value For Money**6%
*“Waste of money”*
**Advertised Vs Actual Product**2%
*“I was shocked to see it's advertised as EDP because it simply does not compare to true EDPs. and the bottle/package does not say EDP anywhere on it”*
**Size-Overall**2%
*“A little small”*
**Moist/Dry**1%
*“lasts 2 seconds, not moisturizing”*
**Leak-Proof**1%
*“since it wasnt wrapped in any type of plastic it leaked in my other items”*
**Allergies**1%
*“This product caused me a huge allergic skin reaction on my neck and face”*
**Color**0%
*“not really violet”*
**Dilute/Watery**0%
*“Watered down scent”*
### **Top return reasons **
**Smell**78%
**Leak-Proof**9%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Defective Material/Parts**1%
**Moist/Dry**1%
**Oily/Greasy**1%
**Ease Of Use**1%
**Durability**1%
## **Common questions**
- **Is violet perfume profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the violet perfume niche?**
- 16 brands and 81 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in violet perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the violet perfume niche?**
- Listings span $6.56–$108.95; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 923 reviews — the moat a new listing must climb.
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