---
title: "Vikings Blade — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vikings-blade"
last_updated: "2026-08-09T15:08:20.142Z"
locale: en
meta:
description: "Niche score 41/100 · $55K/yr market · 38K searches/yr · $12.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $55K/yr market · 38K searches/yr · $12.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vikings Blade — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **vikings blade**
**Skip it**
A small market ($55K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 29Conversion 95Competition 20Returns 98Price range 32Avg price 51Brand share 31Review moat 20Quality gap 38
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.13**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.73–$18.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****12,813.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$55K**
$55K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, vikings blade is a $55K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vikings blade market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$49K–$61K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**7%**
- SHAVING REVOLUTION47% - Keropy12% - Bambaw11% - ASTRA10% - ZOMCHI7% - Derby6% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
1K750Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vikings-blade/trend)
## **Top vikings blade search terms**
- **single blade razor refill**20K/yr-3.8%11.3% conv. - **japanese steel razor blades**3K/yr+242.4%8.1% conv. - **razor blade shaver**4K/yr+13.8%1.4% conv. - **shaving revolution razor blades**3K/yr+5.0%25.7% conv. - **goodline razor blades**3K/yr-53.3%1.9% conv. - **edge razor blades**3K/yr-38.6%4.3% conv. - **blades for razor**2K/yr-0.5%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vikings-blade/search-terms)
## **Top vikings blade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$16K45%$25K60%$33K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count**SHAVING REVOLUTION**$9.87**4.5★24,051 rev](https://www.amazon.com/dp/B07Q1JNPRH) [2**KEROPY 50 Safety Razor Blades**Keropy**$9.95**4.6★274 rev](https://www.amazon.com/dp/B0F2T1N151) [3**Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)**ASTRA**$9.23**4.6★55,146 rev](https://www.amazon.com/dp/B001QY8QXM) [4**ZOMCHI Double Edge Razor Blades 60 Count Stainless Steel Refills**ZOMCHI**$8.86**4.6★655 rev](https://www.amazon.com/dp/B0DMP7KHMY) [5**100 Derby Premium Single Edge Razor Blades for straight razor**Derby**$7.73**4.7★14,223 rev](https://www.amazon.com/dp/B072HJCFK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEROPY 50 Safety Razor Blades**Keropy**$9.95**274 rev1y ago](https://www.amazon.com/dp/B0F2T1N151) [**Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply**Bambaw**$10.04**1,243 rev2y ago](https://www.amazon.com/dp/B0CKJ7KPKS) [**Matte Black Safety Razors for Men Reusable Metal Single Blade Razor**BULIMICA**$9.80**3,354 rev3y ago](https://www.amazon.com/dp/B0C1TYTZZQ) [**SHAVING REVOLUTION 100 Count Mens Safety Double Edge Razor Blades for Shaving - Platinum Japanese Stainless Steel Double Razor Shaving Blades for a Smooth Precise and Clean Shave**SHAVING REVOLUTION**$18.45**24,051 rev3y ago](https://www.amazon.com/dp/B0B9Y9Z4LL) [**ZOMCHI Double Edge Razor Blades 60 Count Stainless Steel Refills**ZOMCHI**$8.86**655 rev4y ago](https://www.amazon.com/dp/B0DMP7KHMY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Feather Double Edge Safety Razor Blades - (50 Count) - Platinum Coated Hi-Stainless Steel Razor Blades - Fits Most Safety Razors - Super Sharp for Close Shaves - Japanese Quality**Feather**$16.92**4.8★**▲ 103%**](https://www.amazon.com/dp/B00301APUQ) [**KEROPY 50 Safety Razor Blades**Keropy**$9.95**4.6★**▲ 50%**](https://www.amazon.com/dp/B0F2T1N151) [**Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply**Bambaw**$10.04**4.6★**▲ 14%**](https://www.amazon.com/dp/B0CKJ7KPKS) [**SHAVING REVOLUTION 100 Count Mens Safety Double Edge Razor Blades for Shaving - Platinum Japanese Stainless Steel Double Razor Shaving Blades for a Smooth Precise and Clean Shave**SHAVING REVOLUTION**$18.45**4.5★**▲ 13%**](https://www.amazon.com/dp/B0B9Y9Z4LL) [**ZOMCHI Double Edge Razor Blades 60 Count Stainless Steel Refills**ZOMCHI**$8.86**4.6★**— 9%**](https://www.amazon.com/dp/B0DMP7KHMY)
**~~View all trending →~~**
## **What buyers say about vikings blade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Best value”*
**Quality-Overall**24%
*“They continue to be a good quality blade”*
**Durability**7%
*“Durable works with older shave handles”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Soft Feel**3%
*“Hands down the smoothest”*
**Allergies**3%
*“No irritation”*
**Comfort-Overall**2%
*“incredibly comfortable”*
**Safe To Use**1%
*“affordable safety razor”*
**Size-Overall**1%
*“Perfect fit in my Parker DE Razor”*
### **What buyers complain about **
**Quality-Overall**24%
*“the quality control is just not there”*
**Durability**8%
*“broke quickly”*
**Sensitivity-Overall**5%
*“Easily nicks skin”*
**Size-Overall**5%
*“the handle was soo tiny it was hard to grip”*
**Value For Money**4%
*“For the price point Im not happy with it”*
**Thickness**4%
*“Dull, thin”*
**Hard Feel**4%
*“they feel rough”*
**Jamming/Clogging**3%
*“get clogged a ton this was the first one bladed razor ive had that hasnt cut me easily this one has a great blade angle”*
**Strength**3%
*“Doesnt hold up”*
**Functionality-Overall**3%
*“Doesnt work”*
### **Top return reasons **
**Size-Overall**21%
**Functionality-Overall**17%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Defective Material/Parts**5%
**Damage/Burn Hair**5%
**Value For Money**3%
**Comfort-Overall**3%
**Ease Of Use**3%
**Assembly/Installation**2%
## **Common questions**
- **Is vikings blade profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 12 tracked products. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the vikings blade niche?**
- 8 brands and 39 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in vikings blade?**
- Top complaints mined from reviews: Quality-Overall, Durability, Sensitivity-Overall. The return rate is 0.3%.
- **When does demand for vikings blade peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the vikings blade niche?**
- Listings span $7.73–$18.45; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 12,813 reviews — the moat a new listing must climb.
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