---
title: "Search terms — viking - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/viking/search-terms"
last_updated: "2026-08-09T23:31:28.108Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.0M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.0M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — viking - Flapen"
---

# **viking**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 94Growth 21Conversion 27Competition 18Returns 95Price range 60Avg price 94Brand share 4Review moat 92Quality gap 92

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$2.0M**

$2.0M/yr · 1.8M searches

**Avg price**

**Great****$48.82**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****168.92**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$10.39–$151.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms