---
title: "Victoria Secret Perfume — $3.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/victoria-secret-perfume"
last_updated: "2026-08-09T15:18:47.525Z"
locale: en
meta:
description: "Niche score 59/100 · $3.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $3.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Victoria Secret Perfume — $3.7M/yr Amazon US Niche (2026) - Flapen"
---
# **victoria secret perfume**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 22Conversion 27Competition 75Returns 98Price range 86Avg price 95Brand share 32Review moat 24Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.7M**
$3.7M/yr · 7.1M searches
**Avg price**
**Incredible****$24.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.94–$98.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,966.97**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, victoria secret perfume is a $3.7M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **victoria secret perfume market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.6M–$4.9M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**593**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**12%**
- Victoria's Secret66% - PHLUR10% - Al-Rehab4% - Ard Al Zaafaran4% - Kuumba Made2% - eos2% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
700K500KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/victoria-secret-perfume/trend)
## **Top victoria secret perfume search terms**
- **victoria secret perfume**3.1M/yr-11.8%1.1% conv. - **perfume oil**905K/yr+6.1%0.8% conv. - **victoria secret body spray**525K/yr-8.7%1.5% conv. - **roll on perfume**335K/yr-4.8%1.4% conv. - **phlur vanilla skin**308K/yr-11.1%4.0% conv. - **vanilla body spray**264K/yr-4.6%3.5% conv. - **bath and body works perfume**221K/yr-15.2%0.2% conv. - **hair and body mist**113K/yr+17.1%0.4% conv. - **oil perfume**95K/yr+19.2%0.8% conv. - **bare vanilla**136K/yr-13.5%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/victoria-secret-perfume/search-terms)
## **Top victoria secret perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$187K10%$373K15%$560K20%$746K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victorias Secret Body Fragrance Mist Bare Vanilla - 8.4 fl oz**Victoria's Secret**$16.31**4.7★15,970 rev](https://www.amazon.com/dp/B07JRG42D9) [2**PHLUR Vanilla Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$36.99**4.4★3,227 rev](https://www.amazon.com/dp/B0D3FK6KCB) [3**Victorias Secret Fragrance Mist Collection 4 Piece Mini Mist Gift Set Assorted Scents Gift Set for Women**Victoria's Secret**$26.56**4.7★4,092 rev](https://www.amazon.com/dp/B097BW8KN7) [4**Victorias Secret Bombshell Mini Fragrance Mist Notes of Purple Passion Fruit Shangri-La Peony & Vanilla Orchid Travel Size Body Spray for Women (2.5 oz)**Victoria's Secret**$13.56**4.5★6,766 rev](https://www.amazon.com/dp/B0048B4XYQ) [5**Victorias Secret Body Fragrance Mist Pure Seduction - 8.4 fl oz**Victoria's Secret**$15.68**4.7★6,529 rev](https://www.amazon.com/dp/B09V1RMFTP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHLUR Vanilla Skin Body Mist 3 Fl Oz - Hair and Body Perfume for Women**PHLUR**$25.95**87 rev4mo ago](https://www.amazon.com/dp/B0CKLVD5FG) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**2,544 rev8mo ago](https://www.amazon.com/dp/B0FM2CCBS1) [**Kuumba Made Vanilla Bean Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.19**2,164 rev10mo ago](https://www.amazon.com/dp/B0FS2CJ9JS) [**Al Rehab Choco Musk Marshmallow Sweet Chocolate-Vanilla Concentrated Perfume Oil Roll-On for Unisex 0.2 Ounce / 6ml**Al-Rehab**$5.60**1,196 rev1y ago](https://www.amazon.com/dp/B0FDH8YD4Y) [**PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)**PAT-YES**$9.84**2,919 rev1y ago](https://www.amazon.com/dp/B0F31DCL4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHLUR Vanilla Skin Body Mist 3 Fl Oz - Hair and Body Perfume for Women**PHLUR**$25.95**4.0★**▲ 326%**](https://www.amazon.com/dp/B0CKLVD5FG) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**4.6★**▲ 119%**](https://www.amazon.com/dp/B0FM2CCBS1) [**Kuumba Made Vanilla Bean Fragrance Oil Long-Lasting Scented Oil Perfume Roller Vegan Alcohol-Free 0.15 Fl Oz**Kuumba Made**$11.19**4.3★**▲ 116%**](https://www.amazon.com/dp/B0FS2CJ9JS) [**PAT-YES Pheromones Perfumes for Women Long Lasting Roll on Perfume Oil 0.34 fl.oz (10ml)**PAT-YES**$9.84**4.3★**▲ 104%**](https://www.amazon.com/dp/B0F31DCL4S) [**Victorias Secret Love Spell Mist & Lotion Set**Victoria's Secret**$28.83**4.7★**▲ 63%**](https://www.amazon.com/dp/B010BTW516)
**~~View all trending →~~**
## **What buyers say about victoria secret perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Clean fragrance”*
**Value For Money**4%
*“GREAT value”*
**Durability**3%
*“durable”*
**Quality-Overall**2%
*“Excellent product”*
**Size-Overall**2%
*“Easy to fit in my small bag”*
**Gifting Purpose**1%
*“Birthday present”*
**Soft Feel**1%
*“Its soft and creamy”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
**Ease Of Use**1%
*“Easy to put on”*
**Ease Of Application**1%
*“Easy to apply”*
### **What buyers complain about **
**Smell**54%
*“Scent doesn't last long”*
**Durability**7%
*“Didn't last”*
**Leak-Proof**4%
*“it was leaking”*
**Size-Overall**3%
*“Larger than expected”*
**Value For Money**2%
*“too expensive”*
**Alcohol Content**2%
*“High alcohol content”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Strength**1%
*“But Weak”*
**Quality-Overall**1%
*“too expensive for the low quality”*
**Allergies**1%
*“Allergic reaction”*
### **Top return reasons **
**Smell**64%
**Leak-Proof**12%
**Advertised Vs Actual Product**7%
**Size-Overall**4%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Durability**1%
**Oily/Greasy**1%
**Value For Money**1%
## **Common questions**
- **Is victoria secret perfume profitable to sell on Amazon United States?**
- The niche generates $3.7M/yr across 37 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the victoria secret perfume niche?**
- 14 brands and 593 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in victoria secret perfume?**
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.4%.
- **When does demand for victoria secret perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the victoria secret perfume niche?**
- Listings span $4.94–$98.02; the average listing price is $24.30 (sweet spot $15–$100). The average incumbent carries 4,967 reviews — the moat a new listing must climb.
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