---
title: "Vichy Normaderm — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vichy-normaderm"
last_updated: "2026-08-09T15:07:54.236Z"
locale: en
meta:
description: "Niche score 35/100 · $39K/yr market · 24K searches/yr · $30.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $39K/yr market · 24K searches/yr · $30.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vichy Normaderm — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **vichy normaderm**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 22Conversion 62Competition 0Returns 95Price range 95Avg price 95Brand share 0Review moat 36Quality gap 28
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.47**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.26–$41.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,873.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$39K**
$39K/yr · 24K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vichy normaderm is a $39K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vichy normaderm market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#737**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- VICHY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
1K600Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vichy-normaderm/trend)
## **Top vichy normaderm search terms**
- **vichy normaderm**16K/yr-1.0%5.8% conv. - **vichy acne**2K/yr-5.9%10.5% conv. - **vichy normaderm phytosolution**3K/yr-31.8%4.7% conv. - **normaderm**2K/yr-6.8%4.7% conv. - **normaderm phytosolution vichy**57/yr+41.7%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vichy-normaderm/search-terms)
## **Top vichy normaderm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VICHY Normaderm Daily Acne Face Wash 0.5% Salicylic Acid Cleanser Gel Cleanser For Oily Skin Removes Excess Oil Dirt & Clogged Pores Oil Free Acne Wash Soap & Sulfate Free Non-Drying**VICHY**$27.20**4.7★4,592 rev](https://www.amazon.com/dp/B0BQ5LJX61) [2**VICHY Normaderm Acne Control Daily Moisturizer Oil Free Acne Moisturizer For Face Max Strength 2% Salicylic Acid + Hyaluronic Acid + Vitamin C Targets Blackheads Blemishes & Enlarged Pores**VICHY**$31.78**4.7★5,743 rev](https://www.amazon.com/dp/B07NQ8BVXM) [3**VICHY Normaderm Daily Acne Face Wash 0.5% Salicylic Acid Cleanser Gel Cleanser For Oily Skin Removes Excess Oil Dirt & Clogged Pores Oil Free Acne Wash Soap & Sulfate Free Non-Drying**VICHY**$20.19**4.7★4,592 rev](https://www.amazon.com/dp/B07Q2R45XG) [4**Vichy Normaderm BHA Exfoliating Serum Salicylic Acid Acne Treatment for Face Formulated with 4% Glycolic Acid Gentle Face Exfoliator Clears Blackheads & Acne Blemishes 1.01 Fl. Oz**VICHY**$41.65**4.5★186 rev](https://www.amazon.com/dp/B0C6BQVR92)
### **Newest**
by launch date
[**Vichy Normaderm BHA Exfoliating Serum Salicylic Acid Acne Treatment for Face Formulated with 4% Glycolic Acid Gentle Face Exfoliator Clears Blackheads & Acne Blemishes 1.01 Fl. Oz**VICHY**$41.65**186 rev3y ago](https://www.amazon.com/dp/B0C6BQVR92) [**VICHY Normaderm Daily Acne Face Wash 0.5% Salicylic Acid Cleanser Gel Cleanser For Oily Skin Removes Excess Oil Dirt & Clogged Pores Oil Free Acne Wash Soap & Sulfate Free Non-Drying**VICHY**$27.20**4,592 rev3y ago](https://www.amazon.com/dp/B0BQ5LJX61) [**VICHY Normaderm Acne Control Daily Moisturizer Oil Free Acne Moisturizer For Face Max Strength 2% Salicylic Acid + Hyaluronic Acid + Vitamin C Targets Blackheads Blemishes & Enlarged Pores**VICHY**$31.78**5,743 rev5y ago](https://www.amazon.com/dp/B07NQ8BVXM) [**VICHY Normaderm Daily Acne Face Wash 0.5% Salicylic Acid Cleanser Gel Cleanser For Oily Skin Removes Excess Oil Dirt & Clogged Pores Oil Free Acne Wash Soap & Sulfate Free Non-Drying**VICHY**$20.19**4,592 rev7y ago](https://www.amazon.com/dp/B07Q2R45XG)
### **Trending**
90-day click momentum
[**Vichy Normaderm BHA Exfoliating Serum Salicylic Acid Acne Treatment for Face Formulated with 4% Glycolic Acid Gentle Face Exfoliator Clears Blackheads & Acne Blemishes 1.01 Fl. Oz**VICHY**$41.65**4.5★**— 4%**](https://www.amazon.com/dp/B0C6BQVR92) [**VICHY Normaderm Daily Acne Face Wash 0.5% Salicylic Acid Cleanser Gel Cleanser For Oily Skin Removes Excess Oil Dirt & Clogged Pores Oil Free Acne Wash Soap & Sulfate Free Non-Drying**VICHY**$27.20**4.7★**— 3%**](https://www.amazon.com/dp/B0BQ5LJX61) [**VICHY Normaderm Acne Control Daily Moisturizer Oil Free Acne Moisturizer For Face Max Strength 2% Salicylic Acid + Hyaluronic Acid + Vitamin C Targets Blackheads Blemishes & Enlarged Pores**VICHY**$31.78**4.7★**— 1%**](https://www.amazon.com/dp/B07NQ8BVXM) [**VICHY Normaderm Daily Acne Face Wash 0.5% Salicylic Acid Cleanser Gel Cleanser For Oily Skin Removes Excess Oil Dirt & Clogged Pores Oil Free Acne Wash Soap & Sulfate Free Non-Drying**VICHY**$20.19**4.7★**— 8%**](https://www.amazon.com/dp/B07Q2R45XG)
## **What buyers say about vichy normaderm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“perfect quality”*
**Suitability Oily Skin**17%
*“Great for oily skin”*
**Value For Money**14%
*“Worth it”*
**Smell**9%
*“Smells great and works well”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Cleansing**8%
*“Have used this for a few years now and this does a great job at keeping my skin clean and fresh”*
**Absorbency**5%
*“Excellent product helped me a lot it absorbs quickly ideal under makeup Results Softer skin less visible pores, more uniform tone”*
**Size-Overall**5%
*“I was also delightful surprised with how big the bottle was”*
**Durability**3%
*“It lasts forever as you only need one pump to apply it on face”*
**Oily/Greasy**3%
*“My skin is oily and acne prone and I love this gel so much”*
### **What buyers complain about **
**Moist/Dry**33%
*“otherwise you will feel your face very dry”*
**Thickness**17%
*“feels thick”*
**Oily/Greasy**17%
*“dewy look or super oily”*
**Allergies**11%
*“although if you have very sensitive skin it can cause irritation”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Moist/Dry**19%
**Smell**12%
**Functionality-Overall**9%
**Value For Money**6%
**Suitability Dry Skin**4%
**Defective Material/Parts**4%
**Suitability Combination Skin**4%
**Size-Overall**3%
**Suitability Humid Weather**3%
## **Common questions**
- **Is vichy normaderm profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 4 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the vichy normaderm niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vichy normaderm?**
- Top complaints mined from reviews: Moist/Dry, Thickness, Oily/Greasy. The return rate is 1.0%.
- **When does demand for vichy normaderm peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the vichy normaderm niche?**
- Listings span $21.26–$41.65; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 2,874 reviews — the moat a new listing must climb.
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