---
title: "Vichy Mineral 89 Serum — $706K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vichy-mineral-89-serum"
last_updated: "2026-08-09T15:19:47.551Z"
locale: en
meta:
description: "Niche score 45/100 · $706K/yr market · 309K searches/yr · $26.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $706K/yr market · 309K searches/yr · $26.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vichy Mineral 89 Serum — $706K/yr Amazon US Niche (2026) - Flapen"
---
# **vichy mineral 89 serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 25Conversion 82Competition 0Returns 95Price range 95Avg price 95Brand share 0Review moat 9Quality gap 32
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.11**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.22–$34.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$706K**
$706K/yr · 309K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****33,053.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vichy mineral 89 serum is a $706K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vichy mineral 89 serum market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$653K–$783K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- VICHY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vichy-mineral-89-serum/trend)
## **Top vichy mineral 89 serum search terms**
- **vichy mineral 89 serum**180K/yr+11.8%9.8% conv. - **vichy mineral 89**59K/yr-20.5%6.6% conv. - **mineral 89**13K/yr+21.9%4.9% conv. - **vichy hyaluronic acid serum**16K/yr+13.9%7.0% conv. - **vichy 89**8K/yr-8.4%5.9% conv. - **mineral 89 vichy**17K/yr-74.2%2.4% conv. - **vicky 89**2K/yr+97.0%8.5% conv. - **vichy mineral**3K/yr-10.7%6.4% conv. - **acido hialuronico vichy**2K/yr+8.8%3.3% conv. - **vichy hyaluronic acid**3K/yr-37.4%9.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vichy-mineral-89-serum/search-terms)
## **Top vichy mineral 89 serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$141K40%$282K60%$424K80%$565K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VICHY Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.69 Fl Oz**VICHY**$26.55**4.6★47,166 rev](https://www.amazon.com/dp/B06XC5PQGL) [2**Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 2.53 Fl Oz**VICHY**$34.15**4.6★47,166 rev](https://www.amazon.com/dp/B07J6SDJL1) [3**Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.01 Fl Oz**VICHY**$18.22**4.6★47,166 rev](https://www.amazon.com/dp/B07BWHF8VQ) [4**VICHY Mineral 89 Fragrance Free Cream 72H Moisture Boosting Lightweight Cream Hydrating Face Moisturizer with Hyaluronic Acid and Niacinamide Suitable for All Skin Types**VICHY**$28.24**4.6★1,284 rev](https://www.amazon.com/dp/B0C2J7M7ST) [5**Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested**VICHY**$23.39**4.4★22,485 rev](https://www.amazon.com/dp/B07Q4PY2DQ)
### **Newest**
by launch date
[**VICHY Mineral 89 Fragrance Free Cream 72H Moisture Boosting Lightweight Cream Hydrating Face Moisturizer with Hyaluronic Acid and Niacinamide Suitable for All Skin Types**VICHY**$28.24**1,284 rev3y ago](https://www.amazon.com/dp/B0C2J7M7ST) [**Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested**VICHY**$23.39**22,485 rev7y ago](https://www.amazon.com/dp/B07Q4PY2DQ) [**Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.01 Fl Oz**VICHY**$18.22**47,166 rev8y ago](https://www.amazon.com/dp/B07BWHF8VQ) [**VICHY Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.69 Fl Oz**VICHY**$26.55**47,166 rev9y ago](https://www.amazon.com/dp/B06XC5PQGL) [**Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 2.53 Fl Oz**VICHY**$34.15**47,166 rev17y ago](https://www.amazon.com/dp/B07J6SDJL1)
### **Trending**
90-day click momentum
[**Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.01 Fl Oz**VICHY**$18.22**4.6★**▲ 28%**](https://www.amazon.com/dp/B07BWHF8VQ) [**VICHY Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 1.69 Fl Oz**VICHY**$26.55**4.6★**▲ 12%**](https://www.amazon.com/dp/B06XC5PQGL) [**Vichy Mineral 89 Booster Pure Hyaluronic Acid Serum for Face with Polyglutamic Acid for Skin Barrier Repair Plumps & Hydrates Lightweight Hydrating Serum Oil-Free Non-Sticky 2.53 Fl Oz**VICHY**$34.15**4.6★**▼ 17%**](https://www.amazon.com/dp/B07J6SDJL1) [**VICHY Mineral 89 Fragrance Free Cream 72H Moisture Boosting Lightweight Cream Hydrating Face Moisturizer with Hyaluronic Acid and Niacinamide Suitable for All Skin Types**VICHY**$28.24**4.6★**▼ 28%**](https://www.amazon.com/dp/B0C2J7M7ST) [**Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested**VICHY**$23.39**4.4★**▼ 32%**](https://www.amazon.com/dp/B07Q4PY2DQ)
## **What buyers say about vichy mineral 89 serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Love the hydration”*
**Quality-Overall**14%
*“Great product”*
**Suitability Combination Skin**13%
*“Great for mature skin”*
**Absorbency**12%
*“This absorbs nice”*
**Suitability Dry Skin**7%
*“The dryness was gone, the lines and crinkly texture was softened”*
**Value For Money**6%
*“Worth the Hype and the Price”*
**Weight Light**4%
*“This serum feels incredibly lightweight”*
**Advertised Vs Actual Product**4%
*“This delivers everything it claims”*
**Allergies**3%
*“No irritation”*
**Texture/Consistency-Overall**1%
*“Liquid consistency”*
### **What buyers complain about **
**Moist/Dry**19%
*“it just wasn't moisturizing enough”*
**Functionality-Overall**11%
*“IT DID NOT WORK FOR ME”*
**Value For Money**9%
*“Not worth the $”*
**Suitability Dry Skin**6%
*“Your hands must be completely dry if youre reaching for this”*
**Smell**6%
*“Works well- fragrance irritated my face”*
**Color**6%
*“I returned it because my face turned red”*
**Product Condition**6%
*“This is also clearly used”*
**Suitability Oily Skin**3%
*“I have oily skin”*
**Allergies**3%
*“Icky feeling”*
**Adhesion/Stickiness**3%
*“It sometimes has a sticky feel”*
### **Top return reasons **
**Product Condition**16%
**Functionality-Overall**12%
**Moist/Dry**12%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Adhesion/Stickiness**7%
**Texture/Consistency-Overall**6%
**Size-Overall**5%
**Suitability Combination Skin**3%
**Skin Health**3%
## **Common questions**
- **Is vichy mineral 89 serum profitable to sell on Amazon United States?**
- The niche generates $706K/yr across 5 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the vichy mineral 89 serum niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vichy mineral 89 serum?**
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for vichy mineral 89 serum peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vichy mineral 89 serum niche?**
- Listings span $18.22–$34.15; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 33,053 reviews — the moat a new listing must climb.
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