---
title: "Vichy Eye Cream — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vichy-eye-cream"
last_updated: "2026-08-09T15:13:28.450Z"
locale: en
meta:
description: "Niche score 43/100 · $60K/yr market · 31K searches/yr · $17.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $60K/yr market · 31K searches/yr · $17.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vichy Eye Cream — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **vichy eye cream**
**Skip it**
A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 20Conversion 92Competition 8Returns 96Price range 69Avg price 81Brand share 14Review moat 18Quality gap 76
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.95–$34.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,009.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$60K**
$60K/yr · 31K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vichy eye cream is a $60K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vichy eye cream market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$52K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**28**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**3%**
- VICHY69% - The Ordinary10% - Beauty of Joseon7% - Good Molecules5% - Advanced Clinicals3% - RoC3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
1K800Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vichy-eye-cream/trend)
## **Top vichy eye cream search terms**
- **vichy eye cream**10K/yr-12.5%7.0% conv. - **vichy eye serum**6K/yr+6.2%10.9% conv. - **best eye serum**4K/yr-21.8%2.1% conv. - **puffy eye serum**4K/yr-0.6%7.2% conv. - **under eye brightener serum**3K/yr-11.5%3.7% conv. - **vichy eye**3K/yr-19.3%10.1% conv. - **best under eye serum for puffiness**273/yr-67.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vichy-eye-cream/search-terms)
## **Top vichy eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$27K60%$36K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested**VICHY**$23.39**4.4★22,485 rev](https://www.amazon.com/dp/B07Q4PY2DQ) [2**Vichy LiftActiv Supreme Anti Wrinkle Eye Cream Firming Eye Cream with Caffeine for Dark Circles & Puffiness Ophthalmologist Tested 0.51 Fl Oz (Pack of 1)**VICHY**$34.79**4.5★4,127 rev](https://www.amazon.com/dp/B006XCUR5C) [3**The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz**The Ordinary**$8.86**4.4★18,243 rev](https://www.amazon.com/dp/B01MUZVE1C) [4**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★19,602 rev](https://www.amazon.com/dp/B0B45LL4DD) [5**Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face**Good Molecules**$5.95**4.3★32,077 rev](https://www.amazon.com/dp/B091NJQ29P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz**medicube**$16.65**4,649 rev1y ago](https://www.amazon.com/dp/B0DWMSM6Y9) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**19,602 rev4y ago](https://www.amazon.com/dp/B0B45LL4DD) [**Advanced Clinicals Puffy Eye Under Eye Serum | Visible Anti Aging Brightening Vitamin C + Caffeine Serum Helps Improve Look Of Puffiness Fine Lines Dark Circles & Uneven Skin Tone 1.75 Fl Oz**Advanced Clinicals**$12.68**957 rev4y ago](https://www.amazon.com/dp/B09FBW74W3) [**Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face**Good Molecules**$5.95**32,077 rev5y ago](https://www.amazon.com/dp/B091NJQ29P) [**Vichy Mineral 89 Eye Serum Hyaluronic Acid and Caffeine Cream Under Eye Cream For Dark Circles Hydrating & Puffiness Reducer Opthalmologist Tested**VICHY**$23.39**22,485 rev7y ago](https://www.amazon.com/dp/B07Q4PY2DQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face**Good Molecules**$5.95**4.3★**▲ 40%**](https://www.amazon.com/dp/B091NJQ29P) [**Vichy LiftActiv Supreme Anti Wrinkle Eye Cream Firming Eye Cream with Caffeine for Dark Circles & Puffiness Ophthalmologist Tested 0.51 Fl Oz (Pack of 1)**VICHY**$34.79**4.5★**▲ 12%**](https://www.amazon.com/dp/B006XCUR5C) [**The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz**The Ordinary**$8.86**4.4★**— 4%**](https://www.amazon.com/dp/B01MUZVE1C) [**RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)**RoC**$21.27**4.3★**— 2%**](https://www.amazon.com/dp/B0009RFB76) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★**— 1%**](https://www.amazon.com/dp/B0B45LL4DD)
**~~View all trending →~~**
## **What buyers say about vichy eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Consistent product”*
**Value For Money**13%
*“much cheaper”*
**Moist/Dry**12%
*“super hydrating”*
**Soft Feel**7%
*“leaves skin soft”*
**Absorbency**4%
*“Absorbs nicely”*
**Efficiency**4%
*“Satisfactory results”*
**Texture/Consistency-Overall**4%
*“Good texture”*
**Suitability Combination Skin**4%
*“it works well for sensitive skin”*
**Allergies**3%
*“No irritation”*
**Weight Light**3%
*“This is a very lightweight solution”*
### **What buyers complain about **
**Functionality-Overall**23%
*“Didn't Work for Me”*
**Allergies**12%
*“Skin Irritation”*
**Symptom Reduction**10%
*“No changes no improvement”*
**Value For Money**5%
*“overpriced”*
**Moist/Dry**4%
*“Its not hydrating at all”*
**Skin Health**3%
*“Miserable experience for my skin”*
**Adhesion/Stickiness**3%
*“Sticky doesnt go away”*
**Wrinkles**2%
*“Ive noticed that Ive developed wrinkles under my eyes”*
**Sensitivity-Overall**2%
*“I experience a burning sensation”*
**Size-Overall**2%
*“Small container”*
### **Top return reasons **
**Functionality-Overall**25%
**Advertised Vs Actual Product**10%
**Product Condition**8%
**Motor Power**6%
**Moist/Dry**6%
**Value For Money**6%
**Leak-Proof**4%
**Skin Health**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is vichy eye cream profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 8 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the vichy eye cream niche?**
- 7 brands and 28 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in vichy eye cream?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.8%.
- **When does demand for vichy eye cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vichy eye cream niche?**
- Listings span $5.95–$34.79; the average listing price is $17.29 (sweet spot $15–$100). The average incumbent carries 17,009 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)