---
title: "Vichy Dercos Aminexil — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vichy-dercos-aminexil"
last_updated: "2026-08-09T13:02:26.106Z"
locale: en
meta:
description: "Niche score 33/100 · $70K/yr market · 172K searches/yr · $30.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $70K/yr market · 172K searches/yr · $30.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vichy Dercos Aminexil — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **vichy dercos aminexil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 7Conversion 17Competition 13Returns 91Price range 95Avg price 95Brand share 0Review moat 55Quality gap 40
**Avg price**
**Incredible****$30.80**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.33–$62.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,310.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$70K**
$70K/yr · 172K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-36.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vichy dercos aminexil is a $70K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vichy dercos aminexil market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$62K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- VICHY88% - DR.FORHAIR8% - KÉRASTASE4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — -36.5% search growth over the last 90 days.
7K5KMar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vichy-dercos-aminexil/trend)
## **Top vichy dercos aminexil search terms**
- **vichy dercos aminexil**36K/yr-17.0%0.4% conv. - **dercos aminexil**32K/yr-47.0%0.4% conv. - **dercos shampoo anti hair loss**29K/yr-26.6%2.4% conv. - **dercos serum**17K/yr-39.9%1.0% conv. - **dercos aminexil serum**10K/yr-66.0%0.5% conv. - **dercos stimulating shampoo**8K/yr-40.9%1.2% conv. - **dercos regen booster**6K/yr-54.5%1.4% conv. - **vichy hair serum**6K/yr-29.6%0.9% conv. - **vichy shampoo dercos for hair loss**4K/yr-11.6%3.6% conv. - **vichy dercos aminexil clinical 5**5K/yr-0.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vichy-dercos-aminexil/search-terms)
## **Top vichy dercos aminexil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$21K45%$32K60%$42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dercos Collagen Peptide 17 Ultra-Repairing Treatment 150ml Anti Hair Fall Pre-Shampoo Bond Repair Hair Treatment Strengthens Reduces Breakage Preps & Protects**VICHY**$28.69**4.4★160 rev](https://www.amazon.com/dp/B0FJYH98GT) [2**VICHY Dercos Collagen Peptide 17 Ultra-Repairing Shampoo 390ml Anti Hair Fall & Bond Repair for Damaged Weak Hair Strengthens Reduces Breakage Boosts Volume**VICHY**$26.81**4.5★292 rev](https://www.amazon.com/dp/B0FJYKM1FN) [3**VICHY Dercos Collagen Peptide 17 Ultra-Repairing Shampoo 200ml Anti Hair Fall & Bond Repair for Damaged Weak Hair Strengthens Reduces Breakage Boosts Volume**VICHY**$18.60**4.5★292 rev](https://www.amazon.com/dp/B0FJYM83RS) [4**Dr.FORHAIR Folligen Thickening Scalp Serum 1.7 oz | Biotin Density Serum for Thicker Fuller-Looking Hair | Peptide Scalp Treatment | Korean Haircare**DR.FORHAIR**$32.26**4.5★27 rev](https://www.amazon.com/dp/B0GJ4SP6TQ) [5**Vichy Dercos Dandruff Shampoo Antifungal Itchy Scalp Treatment for Men & Women Clinical Strength Selenium Sulfide Formulated with Niacinamide & Salicylic Acid Dermatologist Recommended 6.76 fl oz**VICHY**$18.64**4.6★4,043 rev](https://www.amazon.com/dp/B0D9L6LGW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.FORHAIR Folligen Thickening Scalp Serum 1.7 oz | Biotin Density Serum for Thicker Fuller-Looking Hair | Peptide Scalp Treatment | Korean Haircare**DR.FORHAIR**$32.26**27 rev4mo ago](https://www.amazon.com/dp/B0GJ4SP6TQ) [**Dercos Collagen Peptide 17 Ultra-Repairing Treatment 150ml Anti Hair Fall Pre-Shampoo Bond Repair Hair Treatment Strengthens Reduces Breakage Preps & Protects**VICHY**$28.69**160 rev8mo ago](https://www.amazon.com/dp/B0FJYH98GT) [**VICHY Dercos Collagen Peptide 17 Ultra-Repairing Shampoo 390ml Anti Hair Fall & Bond Repair for Damaged Weak Hair Strengthens Reduces Breakage Boosts Volume**VICHY**$26.81**292 rev8mo ago](https://www.amazon.com/dp/B0FJYKM1FN) [**VICHY Dercos Collagen Peptide 17 Ultra-Repairing Shampoo 200ml Anti Hair Fall & Bond Repair for Damaged Weak Hair Strengthens Reduces Breakage Boosts Volume**VICHY**$18.60**292 rev8mo ago](https://www.amazon.com/dp/B0FJYM83RS) [**Dercos Collagen Peptide 17 Ultra-Repairing Conditioner 200ml Anti Hair Fall & Bond Repair for Damaged Weak Hair Strengthens Detangles Boosts Shine & Volume**VICHY**$18.33**177 rev8mo ago](https://www.amazon.com/dp/B0FJYJHJPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.FORHAIR Folligen Thickening Scalp Serum 1.7 oz | Biotin Density Serum for Thicker Fuller-Looking Hair | Peptide Scalp Treatment | Korean Haircare**DR.FORHAIR**$32.26**4.5★**▲ 215%**](https://www.amazon.com/dp/B0GJ4SP6TQ) [**VICHY Dercos Collagen Peptide 17 Ultra-Repairing Shampoo 390ml Anti Hair Fall & Bond Repair for Damaged Weak Hair Strengthens Reduces Breakage Boosts Volume**VICHY**$26.81**4.5★**▲ 23%**](https://www.amazon.com/dp/B0FJYKM1FN) [**Dercos Collagen Peptide 17 Ultra-Repairing Treatment 150ml Anti Hair Fall Pre-Shampoo Bond Repair Hair Treatment Strengthens Reduces Breakage Preps & Protects**VICHY**$28.69**4.4★**— 4%**](https://www.amazon.com/dp/B0FJYH98GT) [**Dercos Collagen Peptide 17 Ultra-Repairing Conditioner 200ml Anti Hair Fall & Bond Repair for Damaged Weak Hair Strengthens Detangles Boosts Shine & Volume**VICHY**$18.33**4.5★**— 1%**](https://www.amazon.com/dp/B0FJYJHJPP) [**Kerastase Genesis Hair Serum - Prevents Hair Fall from Brushing Strengthens Weak Hair Enriched with Ginger & Caffeine 97% Less Breakage 3.04 Fl Oz**KÉRASTASE**$62.97**4.5★**— 5%**](https://www.amazon.com/dp/B086TPQJTT)
**~~View all trending →~~**
## **What buyers say about vichy dercos aminexil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Smell good”*
**Quality-Overall**14%
*“overall a great shampoo”*
**Hair Growth**11%
*“Saved My Hair from Hair Loss”*
**Soft Feel**6%
*“smooth it on”*
**Value For Money**6%
*“Worth every penny”*
**Allergies**5%
*“No allergies”*
**Cleansing**3%
*“Cleans hair really well and smells nice”*
**Ease Of Use**3%
*“Easy to use”*
**Texture/Consistency-Overall**2%
*“The key is consistency and patience”*
**Weight Light**2%
*“It is not heavy”*
### **What buyers complain about **
**Smell**18%
*“Smells disgusting”*
**Value For Money**10%
*“Expensive”*
**Functionality-Overall**9%
*“It doesnt not work as advertised”*
**Allergies**7%
*“was just as bothersome on my skin”*
**Moist/Dry**6%
*“leaves my hair super dry”*
**Hair Related**6%
*“hard for me to tell since hairfall might be my main issue”*
**Size-Overall**3%
*“The bottle is quite large”*
**Advertised Vs Actual Product**2%
*“This product is deceptive advertising by kerastase as this is missing aminexil”*
**Thickness**2%
*“it is thick”*
**Product Condition**2%
*“looks like its been used”*
### **Top return reasons **
**Smell**23%
**Functionality-Overall**16%
**Advertised Vs Actual Product**13%
**Value For Money**9%
**Damage/Burn Hair**4%
**Product Condition**4%
**Size-Overall**4%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Oily/Greasy**3%
## **Common questions**
- **Is vichy dercos aminexil profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 9 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the vichy dercos aminexil niche?**
- 3 brands and 7 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vichy dercos aminexil?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.2%.
- **What does it cost to enter the vichy dercos aminexil niche?**
- Listings span $18.33–$62.97; the average listing price is $30.80 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.
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