---
title: "Trend — vichy deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vichy-deodorant/trend"
last_updated: "2026-08-09T18:44:27.882Z"
locale: en
meta:
  description: "Niche score 50/100 · $227K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $227K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vichy deodorant - Flapen"
---

# **vichy deodorant**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 43Growth 61Conversion 52Competition 9Returns 98Price range 88Avg price 95Brand share 0Review moat 28Quality gap 78

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.64**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.42–$40.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+37.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$227K**

$227K/yr · 208K searches

**Review moat**

**Okay****3,745.38**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend