---
title: "Vichy Deodorant — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vichy-deodorant"
last_updated: "2026-08-09T15:10:09.352Z"
locale: en
meta:
description: "Niche score 50/100 · $227K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $227K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vichy Deodorant — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **vichy deodorant**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 43Growth 61Conversion 52Competition 9Returns 98Price range 88Avg price 95Brand share 0Review moat 28Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.42–$40.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+37.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$227K**
$227K/yr · 208K searches
**Review moat**
**Okay****3,745.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vichy deodorant is a $227K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vichy deodorant market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$256K–$321K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#666**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**124**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- VICHY55% - DurbaLife27% - Vichy Homme8% - Uriage7% - Secret3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +37.4% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vichy-deodorant/trend)
## **Top vichy deodorant search terms**
- **vichy deodorant**113K/yr+40.9%4.5% conv. - **vichy antiperspirant**19K/yr+71.0%2.5% conv. - **biotherm deodorant**21K/yr+24.9%1.2% conv. - **vichy deodorant for women**13K/yr+54.2%3.6% conv. - **la roche posay deodorant**11K/yr-1.7%1.3% conv. - **desodorante vichy**6K/yr+55.3%1.6% conv. - **vichy stress resist deodorant**5K/yr+83.0%0.3% conv. - **vichy desodorante**5K/yr+31.0%1.0% conv. - **desodorante vichy para mujer**4K/yr+22.0%1.5% conv. - **vichy deodorant men**5K/yr-16.8%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vichy-deodorant/search-terms)
## **Top vichy deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$34K30%$68K45%$102K60%$136K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vichy 24-Hour Dry-Touch Roll-On Deodorant Aluminum-Free with Invisible Residue-Free Clear Finish Cream Deodorant Antiperspirant for Sensitive Skin 24 Hour Protection**VICHY**$19.99**3.9★1,709 rev](https://www.amazon.com/dp/B006989VBG) [2**50mL Deo**DurbaLife**$28.64**4.4★80 rev](https://www.amazon.com/dp/B0DM3R7XJX) [3**Vichy 24-Hour Dry-Touch Aluminum Free Deodorant Stick 1.35 Oz.**VICHY**$16.44**3.9★312 rev](https://www.amazon.com/dp/B00G3BZSCK) [4**Uriage Deodorant For Sensitive Skin Daily Freshness Aluminum-Free Formula No Alcohol 24-Hour Odor Protection Suitable For Sensitive Skin No White Marks Unisex**Uriage**$17.55**4.3★1,336 rev](https://www.amazon.com/dp/B00L8PB4DS) [5**Mineral 48H Aluminum Free Deodorant Roll-On 50 ml Deo | 15 Minerals of Volcanic Water For Anti-Odor Efficiency Up to 48 Hours**DurbaLife**$29.96**3.8★21 rev](https://www.amazon.com/dp/B0F9HG4JSR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vichy Homme Men Antiperspirant Deodorant 48h Sensitive Skin Roll-On 2x50ml**Vichy Homme**$40.12**4 rev3mo ago](https://www.amazon.com/dp/B0GW13DJZR) [**Vichy Homme Invisible Resist Deodorant for Men 72H Roll-On Lot of 2 x 50 ml**Vichy Homme**$40.03**1 rev3mo ago](https://www.amazon.com/dp/B0GVKX84RK) [**Uriage Deodorant For Sensitive Skin Daily Freshness Aluminum-Free Formula No Alcohol 24-Hour Odor Protection Suitable For Sensitive Skin No White Marks Unisex**Uriage**$17.55**1,336 rev7mo ago](https://www.amazon.com/dp/B00L8PB4DS) [**Mineral 48H Aluminum Free Deodorant Roll-On 50 ml Deo | 15 Minerals of Volcanic Water For Anti-Odor Efficiency Up to 48 Hours**DurbaLife**$29.96**21 rev1y ago](https://www.amazon.com/dp/B0F9HG4JSR) [**50mL Deo**DurbaLife**$28.64**80 rev1y ago](https://www.amazon.com/dp/B0DM3R7XJX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vichy Homme Men Antiperspirant Deodorant 48h Sensitive Skin Roll-On 2x50ml**Vichy Homme**$40.12**4.1★**▲ 242%**](https://www.amazon.com/dp/B0GW13DJZR) [**Vichy Homme Invisible Resist Deodorant for Men 72H Roll-On Lot of 2 x 50 ml**Vichy Homme**$40.03**5.0★**▲ 240%**](https://www.amazon.com/dp/B0GVKX84RK) [**Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz**Secret**$12.42**4.6★**▲ 59%**](https://www.amazon.com/dp/B00HF3XSO0) [**Uriage Deodorant For Sensitive Skin Daily Freshness Aluminum-Free Formula No Alcohol 24-Hour Odor Protection Suitable For Sensitive Skin No White Marks Unisex**Uriage**$17.55**4.3★**▲ 28%**](https://www.amazon.com/dp/B00L8PB4DS) [**Vichy 24-Hour Dry-Touch Aluminum Free Deodorant Stick 1.35 Oz.**VICHY**$16.44**3.9★**▲ 25%**](https://www.amazon.com/dp/B00G3BZSCK)
**~~View all trending →~~**
## **What buyers say about vichy deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Smells Good”*
**Value For Money**8%
*“Absolutely worth the money”*
**Efficiency**6%
*“quite effective”*
**Quality-Overall**6%
*“Great price for a quality product”*
**Durability**4%
*“Long-lasting and effective deodorant”*
**Moist/Dry**4%
*“It also dries pretty fast”*
**Allergies**3%
*“this doesn't irritate it”*
**Residue**2%
*“Its leaves no residue and the fragrance is fresh and clean”*
**Breathability**2%
*“Antiperspirant”*
**Advertised Vs Actual Product**2%
*“Works a lot better than expected”*
### **What buyers complain about **
**Allergies**28%
*“Gave me a horrible rash”*
**Smell**22%
*“scent is so strong”*
**Functionality-Overall**9%
*“Did not do the job”*
**Value For Money**5%
*“It is expensive”*
**Durability**3%
*“Doesn't last 100 hours”*
**Skin Health**3%
*“It burned my skin”*
**Sensitivity-Overall**2%
*“Do not use this if you have sensitive skin”*
**Advertised Vs Actual Product**2%
*“Does not work for me as advertised”*
**Moist/Dry**2%
*“It does not keep me dry”*
**Side Effects**1%
*“after the first week of use I noticed a painful rash on my armpits”*
### **Top return reasons **
**Smell**38%
**Advertised Vs Actual Product**17%
**Functionality-Overall**12%
**Material Quality**4%
**Product Condition**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Protection**2%
**Size-Overall**2%
**Stain Resistance**1%
## **Common questions**
- **Is vichy deodorant profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vichy deodorant niche?**
- 5 brands and 124 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vichy deodorant?**
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.4%.
- **When does demand for vichy deodorant peak?**
- Demand peaks in Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the vichy deodorant niche?**
- Listings span $12.42–$40.12; the average listing price is $25.64 (sweet spot $15–$100). The average incumbent carries 3,745 reviews — the moat a new listing must climb.
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