---
title: "Vibely Mascara — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vibely-mascara"
last_updated: "2026-08-09T15:16:53.083Z"
locale: en
meta:
description: "Niche score 40/100 · $71K/yr market · 98K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $71K/yr market · 98K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vibely Mascara — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **vibely mascara**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 23Conversion 77Competition 10Returns 95Price range 20Avg price 30Brand share 9Review moat 45Quality gap 94
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,031.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.65**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.64–$17.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$71K**
$71K/yr · 98K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vibely mascara is a $71K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vibely mascara market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#345**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**97%**
Top 20: 97%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- KUNSHNBEI61% - VIBELY22% - fupah7% - YG LianKai5% - --4% - dootdott2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vibely-mascara/trend)
## **Top vibely mascara search terms**
- **vibely mascara**48K/yr+5.7%6.3% conv. - **lash cosmetics vibely mascara**21K/yr-8.2%6.2% conv. - **vibely mascara 5x longer waterproof**12K/yr-21.3%7.2% conv. - **lash cosmetics**9K/yr-10.7%4.2% conv. - **lash cosmetics mascara**5K/yr-34.6%6.0% conv. - **vibely mascara 5x longer**3K/yr+11.7%8.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vibely-mascara/search-terms)
## **Top vibely mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$29K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack 2 in 1 5x Longer Washable Mascara 4D Silk Fiber Lash For VIBELY Mascara No Clumping Long-lasting Black**KUNSHNBEI**$9.01**4.0★3,158 rev](https://www.amazon.com/dp/B0BP8B11M8) [2**2 in 1 Mascara 5x Longer Waterproof Lash Cosmetics Natural Lengthening and Thickening Effect No Clumping Superstrong Magic 4d Silk Fiber for Vibely Mascara Makeup**VIBELY**$7.03**3.8★3,746 rev](https://www.amazon.com/dp/B09SH2FL78) [3**2 in 1 Mascara for VIBELY 5x Longer Waterproof Lash Cosmetics Mascara for Natural Lengthening Thickening Effect No Clumping**KUNSHNBEI**$7.00**4.0★3,158 rev](https://www.amazon.com/dp/B0BP8D14J1) [4**Lash Cosmetics Vibely Mascara Vibely Mascara 5x Longer Waterproof 2 in 1 Thrive Mascara Vibely Mascara 4d Silk Fiber Lash Mascara Washable Natural Lengthening and Thickening No Clumping Black**fupah**$8.25**4.0★628 rev](https://www.amazon.com/dp/B0BVZ537SJ) [5**2 Pack Lash Cosmetics Mascara 5x Longer Lash Mascaras 2 in 1 Black Mascara Waterproof Volume and Length Eye Cosmetics Long-Lasting Natural Liquid Eyelash Mascaras Black Makeup**YG LianKai**$10.03**4.2★388 rev](https://www.amazon.com/dp/B0BSF82BY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack 2 in 1 QIC 5x Longer Washable Black Mascara 4D Silk Fiber Lash 2 Step No Clumping Long-lasting Waterproof Lash Cosmetics Beauty Eye Makeup**KUNSHNBEI**$12.96**380 rev2y ago](https://www.amazon.com/dp/B0CYM2S6G2) [**4 Pack VIBELY Mascara 5x Longer Washable 2 in 1 4D Silk Fiber Lash Mascara Natural Lengthening and Thickening No Clumping Long-lasting**KUNSHNBEI**$17.05**3,158 rev3y ago](https://www.amazon.com/dp/B0BYW9VB1V) [**Lash Cosmetics Vibely Mascara Vibely Mascara 5x Longer Waterproof 2 in 1 Thrive Mascara Vibely Mascara 4d Silk Fiber Lash Mascara Washable Natural Lengthening and Thickening No Clumping Black**fupah**$8.25**628 rev3y ago](https://www.amazon.com/dp/B0BVZ537SJ) [**Vibely 5x Longer Waterproof 2 in 1 4D Silk Fiber Lash Mascara Washable Long-lasting Black Mascara for Natural Lengthening and Thickening (1 pack)**dootdott**$6.64**739 rev3y ago](https://www.amazon.com/dp/B0BYTWFPYV) [**2 Pack Lash Cosmetics Mascara 5x Longer Lash Mascaras 2 in 1 Black Mascara Waterproof Volume and Length Eye Cosmetics Long-Lasting Natural Liquid Eyelash Mascaras Black Makeup**YG LianKai**$10.03**388 rev3y ago](https://www.amazon.com/dp/B0BSF82BY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack 2 in 1 5x Longer Washable Mascara 4D Silk Fiber Lash For VIBELY Mascara No Clumping Long-lasting Black**KUNSHNBEI**$9.01**4.0★**▲ 36%**](https://www.amazon.com/dp/B0BP8B11M8) [**2 Pack Lash Cosmetics Mascara 5x Longer Lash Mascaras 2 in 1 Black Mascara Waterproof Volume and Length Eye Cosmetics Long-Lasting Natural Liquid Eyelash Mascaras Black Makeup**YG LianKai**$10.03**4.2★**▲ 11%**](https://www.amazon.com/dp/B0BSF82BY9) [**2 in 1 Mascara for VIBELY 5x Longer Waterproof Lash Cosmetics Mascara for Natural Lengthening Thickening Effect No Clumping**KUNSHNBEI**$7.00**4.0★**— 1%**](https://www.amazon.com/dp/B0BP8D14J1) [**Vibely 5x Longer Waterproof 2 in 1 4D Silk Fiber Lash Mascara Washable Long-lasting Black Mascara for Natural Lengthening and Thickening (1 pack)**dootdott**$6.64**4.0★**— 1%**](https://www.amazon.com/dp/B0BYTWFPYV) [**Lash Cosmetics Vibely Mascara Vibely Mascara 5x Longer Waterproof 2 in 1 Thrive Mascara Vibely Mascara 4d Silk Fiber Lash Mascara Washable Natural Lengthening and Thickening No Clumping Black**fupah**$8.25**4.0★**— 0%**](https://www.amazon.com/dp/B0BVZ537SJ)
**~~View all trending →~~**
## **What buyers say about vibely mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**45%
*“Fantastic mascara”*
**Value For Money**8%
*“Great price on Amazon”*
**Quality-Overall**6%
*“Absolutely zero complaints”*
**Ease Of Use**5%
*“easy to use”*
**Efficiency**4%
*“Works great”*
**Smudge Resistance**4%
*“does not rub or flake off”*
**Water Resistance**3%
*“REALLY nice waterproof mascara”*
**Size-Overall**2%
*“The length is stunning”*
**Advertised Vs Actual Product**2%
*“ADVERTISED AS SUCH”*
**Ease Of Application**2%
*“Easy to apply”*
### **What buyers complain about **
**Eyelash Quality**15%
*“It made my lashes hard”*
**Advertised Vs Actual Product**14%
*“Not as advertised”*
**Water Resistance**9%
*“not water proof as it stated”*
**Moist/Dry**6%
*“this time I bought all dried out”*
**Quality-Overall**6%
*“very cheap”*
**Value For Money**5%
*“Its expensive”*
**Functionality-Overall**5%
*“It did not deliver”*
**Ease Of Application**4%
*“the application process took forever”*
**Color**4%
*“just to much black stuff”*
**Smudge Resistance**3%
*“have NEVER had a mascara smear like this”*
### **Top return reasons **
**Advertised Vs Actual Product**34%
**Functionality-Overall**12%
**Moist/Dry**9%
**Eyelash Quality**7%
**Water Resistance**6%
**Eyeliner Quality**5%
**Quality-Overall**3%
**Adhesion/Stickiness**3%
**Defective Material/Parts**3%
**Thickness**2%
## **Common questions**
- **Is vibely mascara profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 9 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the vibely mascara niche?**
- 5 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in vibely mascara?**
- Top complaints mined from reviews: Eyelash Quality, Advertised Vs Actual Product, Water Resistance. The return rate is 1.0%.
- **When does demand for vibely mascara peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the vibely mascara niche?**
- Listings span $6.64–$17.05; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 2,031 reviews — the moat a new listing must climb.
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