---
title: "Vetiver Cologne for Men — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vetiver-cologne-for-men"
last_updated: "2026-08-09T13:00:47.572Z"
locale: en
meta:
description: "Niche score 52/100 · $85K/yr market · 94K searches/yr · $38.91 avg price. A small market ($85K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $85K/yr market · 94K searches/yr · $38.91 avg price. A small market ($85K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vetiver Cologne for Men — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **vetiver cologne for men**
**Worth a look**
Shows low returns (0.0%), but a small market ($85K/yr) keeps it on the watch list.
Market size 21Growth 48Conversion 29Competition 31Returns 100Price range 85Avg price 95Brand share 38Review moat 61Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.71–$106.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,079.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+18.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$85K**
$85K/yr · 94K searches
According to Flapen's Amazon United States niche tracking, vetiver cologne for men is a $85K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vetiver cologne for men market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$117K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#642**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **60%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**98**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- Guerlain53% - Cremo11% - Jean Rish7% - Viking Revolution7% - EMBAROUGE3% - Lattafa3% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vetiver-cologne-for-men/trend)
## **Top vetiver cologne for men search terms**
- **vetiver cologne for men**24K/yr+5.7%2.0% conv. - **vetiver perfume**19K/yr+5.5%1.1% conv. - **guerlain vetiver**10K/yr+43.2%2.3% conv. - **bergamot cologne**10K/yr+26.0%2.0% conv. - **bergamot cologne for men**10K/yr-12.5%3.2% conv. - **vetiver cologne**7K/yr+57.7%2.0% conv. - **vetiver guerlain**4K/yr+147.7%3.5% conv. - **guerlain vetiver for men**4K/yr+35.3%3.6% conv. - **vetiver guerlain for men**5K/yr+14.1%2.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vetiver-cologne-for-men/search-terms)
## **Top vetiver cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guerlain Vetiver Eau De Toilette Spray for Men 5.0 Ounce**Guerlain**$90.31**4.6★413 rev](https://www.amazon.com/dp/B0B1J27QY2) [2**Vetiver De Guerlain by Guerlain for Men - 3.3 oz EDT Spray**Guerlain**$80.85**4.5★542 rev](https://www.amazon.com/dp/B0B1J3LX7X) [3**Cremo Cologne For Men - Italian Bergamot Mens Cologne Spray A Combination of Italian Bergamot Neroli Blossom and Fresh Vetiver Multi-Layered Signature Mens Fragrances 3.4 Fl Oz**Cremo**$21.67**4.1★1,186 rev](https://www.amazon.com/dp/B0DGW2LHVQ) [4**Guerlain Vetiver De Parfum Spray for Men 3.3 Oz**Guerlain**$106.35**4.3★66 rev](https://www.amazon.com/dp/B0D8BLF85X) [5**Jean Rish Vetiver Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Lemon Mint Bergamot Ginger Sandalwood Scent - 100ml / 3.4 oz**Jean Rish**$32.49**4.1★22 rev](https://www.amazon.com/dp/B0FJYMPDLK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EMBAROUGE Vetiver de Luxe | Eau de Parfum | Fresh Woody Vetiver | Fragrance for Men | 3.4 Fl. Oz./100 ml**EMBAROUGE**$35.69**16 rev10mo ago](https://www.amazon.com/dp/B0FR5C4RSL) [**Jean Rish Bergamot Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Bergamot Lemon Lavender Patchouli Amber Scent - 100ml / 3.4 oz**Jean Rish**$32.25**29 rev10mo ago](https://www.amazon.com/dp/B0FPY9PG28) [**Jean Rish Vetiver Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Lemon Mint Bergamot Ginger Sandalwood Scent - 100ml / 3.4 oz**Jean Rish**$32.49**22 rev12mo ago](https://www.amazon.com/dp/B0FJYMPDLK) [**Duke Cannon Proper Cologne Buck Moon | Mens Eau de Parfum | Lime and Vetiver | Warm Earthy Long-Lasting Scent | 1.7 fl oz**Duke Cannon Supply Co.**$22.25**89 rev1y ago](https://www.amazon.com/dp/B0DYTPTGNH) [**Dossier - Aromatic Bergamot - Eau de Parfum - Inspired by MYSLF - Long-Lasting Fragrance - Masculine - 1.7 fl oz (50ml)**Dossier**$29.54**270 rev1y ago](https://www.amazon.com/dp/B0DTP5134W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EMBAROUGE Vetiver de Luxe | Eau de Parfum | Fresh Woody Vetiver | Fragrance for Men | 3.4 Fl. Oz./100 ml**EMBAROUGE**$35.69**3.8★**▲ 235%**](https://www.amazon.com/dp/B0FR5C4RSL) [**Jean Rish Vetiver Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Lemon Mint Bergamot Ginger Sandalwood Scent - 100ml / 3.4 oz**Jean Rish**$32.49**4.1★**▲ 191%**](https://www.amazon.com/dp/B0FJYMPDLK) [**Jean Rish Bergamot Intense Perfume for Men Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Bergamot Lemon Lavender Patchouli Amber Scent - 100ml / 3.4 oz**Jean Rish**$32.25**4.5★**▲ 81%**](https://www.amazon.com/dp/B0FPY9PG28) [**Lattafa Fakhar - Fresh Fruity Bergamot Amber Wood - Eau de Parfum Long-Lasting Fragrance for Men 3.40 Ounce / 100 ml**Lattafa**$24.50**4.6★**▲ 57%**](https://www.amazon.com/dp/B08RHWX6G1) [**Duke Cannon Proper Cologne Buck Moon | Mens Eau de Parfum | Lime and Vetiver | Warm Earthy Long-Lasting Scent | 1.7 fl oz**Duke Cannon Supply Co.**$22.25**4.5★**▲ 49%**](https://www.amazon.com/dp/B0DYTPTGNH)
**~~View all trending →~~**
## **What buyers say about vetiver cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Fresh fragrance”*
**Value For Money**6%
*“Great deal”*
**Quality-Overall**5%
*“The bottle is also beautiful”*
**Durability**4%
*“Lasts all day”*
**Gifting Purpose**1%
*“Great gift”*
**Size-Overall**1%
*“great size”*
**Weight Light**1%
*“What I love most is how incredibly light it feels, its never cloying or heavy, just clean and sophisticated”*
**Soft Feel**1%
*“It just leaves my skin soft and smelly lovely”*
**Ease Of Use**1%
*“is also easy to use”*
**Suitability Hot Weather**1%
*“Great for summer”*
### **What buyers complain about **
**Smell**54%
*“Scent does not last long”*
**Durability**11%
*“Sadly only last 1-2 hrs”*
**Value For Money**6%
*“In expensive”*
**Quality-Overall**2%
*“Low quality”*
**Strength**2%
*“a little too strong for me”*
**Leak-Proof**2%
*“Bottle leakage”*
**Alcohol Content**2%
*“Horrible Alcohol Scent”*
**Advertised Vs Actual Product**2%
*“not at all like its described”*
**Size-Overall**1%
*“the size of the bottle is larger than most”*
**Allergies**1%
*“Allergic Reaction”*
### **Top return reasons **
**Smell**64%
**Product Condition**11%
**Size-Overall**8%
**Advertised Vs Actual Product**8%
**Ease Of Use**6%
**Durability**3%
## **Common questions**
- **Is vetiver cologne for men profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the vetiver cologne for men niche?**
- 14 brands and 98 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in vetiver cologne for men?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for vetiver cologne for men peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the vetiver cologne for men niche?**
- Listings span $9.71–$106.35; the average listing price is $38.91 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.
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