---
title: "Verb Ghost Shampoo — $563K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/verb-ghost-shampoo"
last_updated: "2026-08-09T15:07:20.381Z"
locale: en
meta:
description: "Niche score 52/100 · $563K/yr market · 111K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $563K/yr market · 111K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Verb Ghost Shampoo — $563K/yr Amazon US Niche (2026) - Flapen"
---
# **verb ghost shampoo**
**Worth a look**
Shows searches that convert (14.7% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 63Growth 55Conversion 97Competition 0Returns 91Price range 88Avg price 95Brand share 0Review moat 25Quality gap 55
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$34.28**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.49–$69.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$563K**
$563K/yr · 111K searches
**Growth**
**Good****+28.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,426.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, verb ghost shampoo is a $563K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **verb ghost shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$514K–$686K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- VERB100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/verb-ghost-shampoo/trend)
## **Top verb ghost shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$84K30%$169K45%$253K60%$338K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$19.38**4.5★4,423 rev](https://www.amazon.com/dp/B07574H77S) [2**VERB Ghost Shampoo 32 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$38.30**4.5★4,423 rev](https://www.amazon.com/dp/B075GXH21R) [3**VERB Ghost Shampoo & Conditioner Duo Set 12 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$35.05**4.3★4,432 rev](https://www.amazon.com/dp/B075ZH5Z9F) [4**VERB Ghost Shampoo & Conditioner Duo Set 32 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$69.19**4.3★4,432 rev](https://www.amazon.com/dp/B0C8BSQRS7) [5**VERB Ghost Shampoo 2.3 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$9.49**4.5★4,423 rev](https://www.amazon.com/dp/B0C8KHVSFY)
### **Newest**
by launch date
[**VERB Ghost Shampoo 2.3 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$9.49**4,423 rev3y ago](https://www.amazon.com/dp/B0C8KHVSFY) [**VERB Ghost Shampoo & Conditioner Duo Set 32 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$69.19**4,432 rev3y ago](https://www.amazon.com/dp/B0C8BSQRS7) [**VERB Ghost Shampoo & Conditioner Duo Set 12 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$35.05**4,432 rev8y ago](https://www.amazon.com/dp/B075ZH5Z9F) [**VERB Ghost Shampoo 32 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$38.30**4,423 rev8y ago](https://www.amazon.com/dp/B075GXH21R) [**VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$19.38**4,423 rev8y ago](https://www.amazon.com/dp/B07574H77S)
### **Trending**
90-day click momentum
[**VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$19.38**4.5★**▲ 15%**](https://www.amazon.com/dp/B07574H77S) [**VERB Ghost Shampoo 2.3 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$9.49**4.5★**— 9%**](https://www.amazon.com/dp/B0C8KHVSFY) [**VERB Ghost Shampoo & Conditioner Duo Set 12 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$35.05**4.3★**— 8%**](https://www.amazon.com/dp/B075ZH5Z9F) [**VERB Ghost Shampoo 32 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$38.30**4.5★**▼ 14%**](https://www.amazon.com/dp/B075GXH21R) [**VERB Ghost Shampoo & Conditioner Duo Set 32 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates**VERB**$69.19**4.3★**▼ 15%**](https://www.amazon.com/dp/B0C8BSQRS7)
## **What buyers say about verb ghost shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“slightly citrus which leaves a lovely perfume”*
**Soft Feel**13%
*“Makes my hair so soft and manageable”*
**Quality-Overall**11%
*“Excellent product”*
**Cleansing**8%
*“It leaves my hair looking clean and smooth”*
**Value For Money**8%
*“This was less expensive”*
**Hair Growth**5%
*“It nourishes my hair without overloading it”*
**Moist/Dry**3%
*“hydrated after each use”*
**Weight Light**3%
*“Light and clean”*
**Ease Of Use**3%
*“I found it very easy to brush through”*
**Hair Styling**3%
*“My hairdresser loves the the healthiness of my hair”*
### **What buyers complain about **
**Smell**14%
*“It is not heavily scented”*
**Allergies**13%
*“After just using this shampoo I started getting itchy especially my ears”*
**Value For Money**10%
*“They are pretty expensive”*
**Moist/Dry**9%
*“My hair became very dry”*
**Hair Related**5%
*“I had to shampoo my bangs”*
**Natural Resource Wastage**4%
*“a good amount of product was wasted”*
**Functionality-Overall**4%
*“This works good not the best”*
**Symptom Reduction**4%
*“really did not show any improvement”*
**Color**4%
*“I still see purple come out”*
**Lather**4%
*“The shampoo doesnt lather to well”*
### **Top return reasons **
**Smell**16%
**Size-Overall**12%
**Moist/Dry**8%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**8%
**Defective Material/Parts**7%
**Value For Money**6%
**Oily/Greasy**5%
**Functionality-Overall**5%
**Damage/Burn Hair**4%
## **Common questions**
- **Is verb ghost shampoo profitable to sell on Amazon United States?**
- The niche generates $563K/yr across 5 tracked products. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the verb ghost shampoo niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in verb ghost shampoo?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.2%.
- **When does demand for verb ghost shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the verb ghost shampoo niche?**
- Listings span $9.49–$69.19; the average listing price is $34.28 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.
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