---
title: "Venus Extra Smooth Razor — $196K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/venus-extra-smooth-razor"
last_updated: "2026-08-09T15:09:23.695Z"
locale: en
meta:
description: "Niche score 53/100 · $196K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $196K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Venus Extra Smooth Razor — $196K/yr Amazon US Niche (2026) - Flapen"
---
# **venus extra smooth razor**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 39Growth 54Conversion 96Competition 58Returns 99Price range 70Avg price 83Brand share 0Review moat 24Quality gap 20
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.15–$28.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$196K**
$196K/yr · 79K searches
**Review moat**
**Bad****6,008.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, venus extra smooth razor is a $196K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **venus extra smooth razor market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$145K–$181K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**0%**
- Gillette Venus98% - Amazon Basics2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +26.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/venus-extra-smooth-razor/trend)
## **Top venus extra smooth razor search terms**
- **venus 5 blade razors for women**27K/yr+22.2%11.5% conv. - **venus swirl**7K/yr+43.9%3.3% conv. - **venus extra smooth**6K/yr+66.0%11.4% conv. - **venus razors for women 5 blade**8K/yr+17.1%11.5% conv. - **venus extra smooth razor**7K/yr+27.3%13.8% conv. - **venus 5 blade**4K/yr+63.6%10.5% conv. - **venus swirl razor**7K/yr-9.5%8.3% conv. - **gillette venus extra smooth**6K/yr+27.2%16.2% conv. - **venus razor 5 blade**4K/yr+28.0%10.8% conv. - **gillette venus extra smooth razor**2K/yr+23.9%19.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/venus-extra-smooth-razor/search-terms)
## **Top venus extra smooth razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder**Gillette Venus**$21.60**4.7★11,242 rev](https://www.amazon.com/dp/B07MRV34KK) [2**Gillette Venus Extra Smooth Razor for Women Includes 1 Reusable Razor Handle + 2 Refills Ergonomic No-Slip Gel Handle and Shower Holder**Gillette Venus**$10.82**4.6★11,541 rev](https://www.amazon.com/dp/B000XVSNTQ) [3**Gillette Venus Extra Smooth Womens Razor Blade Refills 6 Count Designed for a Close Smooth Shave**Gillette Venus**$24.31**4.8★10,366 rev](https://www.amazon.com/dp/B00J0KPECU) [4**Gillette Venus Razor for Women Extra Smooth Contour Includes 1 Reusable Razor Handle + 4 Count 5-Bladed Razor Refills with Flexiball Pivoting Handle and Shower Holder**Gillette Venus**$22.99**4.7★9,821 rev](https://www.amazon.com/dp/B07MRV5H7S) [5**Gillette Venus Extra Smooth Razor for Women Includes 1 Reusable Razor Handle + 4 Refills 5-Bladed Ergonomic No-Slip Gel Handle and Shower Holder**Gillette Venus**$19.35**4.7★653 rev](https://www.amazon.com/dp/B0CYVSDQ8D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Venus ComfortGlide Sensitive Disposable Razor for Women 5 Blades with a Touch of Aloe Water-Activated Moisture Bars 2ct**Gillette Venus**$9.25**48 rev5mo ago](https://www.amazon.com/dp/B0G1NFJBZG) [**Gillette Venus Extra Smooth Pink Womens Razor Handle + 3 Blade Refills**Gillette Venus**$14.14**884 rev1y ago](https://www.amazon.com/dp/B0DSG7B2G1) [**Gillette Venus Extra Smooth Razor for Women Includes 1 Reusable Razor Handle + 4 Refills 5-Bladed Ergonomic No-Slip Gel Handle and Shower Holder**Gillette Venus**$19.35**653 rev2y ago](https://www.amazon.com/dp/B0CYVSDQ8D) [**Gillette Venus Razor for Women ComfortGlide plus Olay Sugarberry Rose Gold Metal Handle + 4 Blade Refills 5-Blade Razor Cartridges Moisture Bars**Gillette Venus**$23.02**1,748 rev2y ago](https://www.amazon.com/dp/B0C357CFFG) [**Gillette Venus Extra Smooth Womens Razor Blades 5-Bladed Razor Refills 8 Count**Gillette Venus**$28.70**429 rev3y ago](https://www.amazon.com/dp/B0C4NMGM3R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Venus ComfortGlide Sensitive Disposable Razor for Women 5 Blades with a Touch of Aloe Water-Activated Moisture Bars 2ct**Gillette Venus**$9.25**4.2★**▲ 108%**](https://www.amazon.com/dp/B0G1NFJBZG) [**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★**▲ 76%**](https://www.amazon.com/dp/B09M2QHV2C) [**Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder**Gillette Venus**$21.60**4.7★**▲ 61%**](https://www.amazon.com/dp/B07MRV34KK) [**Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills**Gillette Venus**$23.22**4.8★**▲ 42%**](https://www.amazon.com/dp/B09M2RSWN3) [**Gillette Venus Extra Smooth Sensitive Disposable Razors for Women with Sensitive Skin 2 Count**Gillette Venus**$9.25**4.7★**▲ 42%**](https://www.amazon.com/dp/B00I0UGMQS)
**~~View all trending →~~**
## **What buyers say about venus extra smooth razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Better price”*
**Soft Feel**19%
*“Nice and smooth”*
**Quality-Overall**13%
*“Solid product and very consistent”*
**Ease Of Use**7%
*“it's looks easy to handle”*
**Advertised Vs Actual Product**5%
*“Worked as it should”*
**Durability**4%
*“hasn't yet broken”*
**Allergies**3%
*“help minimize irritation”*
**Comfort-Overall**3%
*“So Comfortable”*
**Smell**3%
*“The built in white tea gel strips smell delicious”*
**Moist/Dry**3%
*“have good moisturizer strips”*
### **What buyers complain about **
**Quality-Overall**10%
*“Trash quality now”*
**Value For Money**9%
*“Overpriced”*
**Durability**9%
*“Broke off into pieces”*
**Advertised Vs Actual Product**8%
*“not as described”*
**Size-Overall**4%
*“the razon is very small in size”*
**Functionality-Overall**4%
*“didnt work well”*
**Allergies**4%
*“it made me itch”*
**Moist/Dry**3%
*“Dried up”*
**Sensitivity-Overall**3%
*“these are sensitive”*
**Grip**3%
*“Awkward to handle”*
### **Top return reasons **
**Size-Overall**25%
**Advertised Vs Actual Product**16%
**Value For Money**11%
**Functionality-Overall**6%
**Product Condition**6%
**Defective Material/Parts**5%
**Compatibility-Overall**4%
**Quality-Overall**3%
**Damage/Burn Hair**3%
**Color**2%
## **Common questions**
- **Is venus extra smooth razor profitable to sell on Amazon United States?**
- The niche generates $196K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the venus extra smooth razor niche?**
- 2 brands and 70 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in venus extra smooth razor?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.
- **When does demand for venus extra smooth razor peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the venus extra smooth razor niche?**
- Listings span $9.15–$28.70; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 6,008 reviews — the moat a new listing must climb.
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