---
title: "Venus Deluxe Smooth Sensitive Razor — $512K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/venus-deluxe-smooth-sensitive-razor"
last_updated: "2026-08-09T13:02:35.058Z"
locale: en
meta:
description: "Niche score 55/100 · $512K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $512K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Venus Deluxe Smooth Sensitive Razor — $512K/yr Amazon US Niche (2026) - Flapen"
---
# **venus deluxe smooth sensitive razor**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 60Growth 54Conversion 98Competition 52Returns 99Price range 61Avg price 79Brand share 0Review moat 24Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.23–$29.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$512K**
$512K/yr · 191K searches
**Growth**
**Good****+25.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,359.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, venus deluxe smooth sensitive razor is a $512K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **venus deluxe smooth sensitive razor market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$417K–$500K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**0%**
- Gillette Venus98% - VANEST2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.8% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/venus-deluxe-smooth-sensitive-razor/trend)
## **Top venus deluxe smooth sensitive razor search terms**
- **venus sensitive razors for women**48K/yr-0.9%15.8% conv. - **venus comfort glide razor**33K/yr+17.1%13.9% conv. - **venus gillette razor**17K/yr+33.7%9.9% conv. - **venus extra smooth sensitive razor**14K/yr+58.7%15.2% conv. - **gillette venus comfort glide razor**12K/yr+6.3%15.3% conv. - **gillette venus extra smooth sensitive**7K/yr+121.3%15.4% conv. - **gillette venus comfortglide**6K/yr+139.0%11.1% conv. - **venus sensitive razor**7K/yr+50.5%13.4% conv. - **venus razors for women sensitive skin**8K/yr-8.0%8.8% conv. - **gillette venus sensitive**5K/yr+49.1%12.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/venus-deluxe-smooth-sensitive-razor/search-terms)
## **Top venus deluxe smooth sensitive razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26K10%$51K15%$77K20%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Venus Extra Smooth Sensitive Razor for Women Includes 1 Reusable Razor Handle + 2 Refills for Sensitive Skin with Metal Handle and Shower Holder**Gillette Venus**$14.74**4.6★977 rev](https://www.amazon.com/dp/B08SDF17VP) [2**Gillette Venus ComfortGlide White Tea Womens Razor 1 Handle + 4 Blade Refills**Gillette Venus**$15.73**4.6★21,093 rev](https://www.amazon.com/dp/B07N6W7RPC) [3**Gillette Venus Sensitive Womens Disposable Razors - Single Package of 3 Razors**Gillette Venus**$6.80**4.7★33,396 rev](https://www.amazon.com/dp/B0039LMTAQ) [4**Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder**Gillette Venus**$21.60**4.7★11,242 rev](https://www.amazon.com/dp/B07MRV34KK) [5**Gillette Venus Sensitive Disposable Razors for Women with Sensitive Skin 6 Count Delivers Close Shave with Comfort**Gillette Venus**$12.93**4.7★18,099 rev](https://www.amazon.com/dp/B0039LMTBU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair and Skin Bikini Razor Handle + 3 Razor Refills**Gillette Venus**$16.99**152 rev3mo ago](https://www.amazon.com/dp/B0GK49DDDQ) [**Gillette Venus for Pubic Hair and Skin Shaving Set Womens Razor 1 Handle + 2 Blade Refills + 2-in-1 Cleanser**Gillette Venus**$23.58**375 rev1y ago](https://www.amazon.com/dp/B0F229F2F8) [**Venus ComfortGlide White Tea Womens Razor Blades with Built-in Shave Gel Bars 8 Razor Blade Refills**Gillette Venus**$24.86**601 rev1y ago](https://www.amazon.com/dp/B0DQ2FGS1L) [**Venus Moistureglide Womens Razor Reusable Handle 2 Razor Blade Refills and Shower Holder**Gillette Venus**$14.61**921 rev1y ago](https://www.amazon.com/dp/B0DPLYTPXD) [**Gillette Venus Extra Smooth Sensitive Womens Razor Blades for Sensitive Skin 5-Bladed Razor Refills 7 Count**Gillette Venus**$29.99**146 rev1y ago](https://www.amazon.com/dp/B0DQ6BV3VK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gillette Venus Intimate Grooming Womens Razor for Pubic Hair and Skin Bikini Razor Handle + 3 Razor Refills**Gillette Venus**$16.99**4.3★**▲ 232%**](https://www.amazon.com/dp/B0GK49DDDQ) [**Gillette Venus Deluxe Smooth Sensitive Razor + 2 Refills**Gillette Venus**$18.69**4.7★**▲ 160%**](https://www.amazon.com/dp/B0BMLHGCNG) [**Gillette Venus for Pubic Hair and Skin Shaving Set Womens Razor 1 Handle + 2 Blade Refills + 2-in-1 Cleanser**Gillette Venus**$23.58**4.5★**▲ 55%**](https://www.amazon.com/dp/B0F229F2F8) [**Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills**Gillette Venus**$19.81**4.8★**▲ 45%**](https://www.amazon.com/dp/B09M2QHV2C) [**Gillette Venus Razor for Women Extra Smooth Includes 1 Reusable Razor Handle + 4 count 5-Bladed Razor Refills Womens Razor with Durable Metal Handle and Shower Holder**Gillette Venus**$21.60**4.7★**▲ 43%**](https://www.amazon.com/dp/B07MRV34KK)
**~~View all trending →~~**
## **What buyers say about venus deluxe smooth sensitive razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“Smooth Shave”*
**Value For Money**19%
*“Great Value”*
**Quality-Overall**12%
*“Excellent Product”*
**Ease Of Use**7%
*“easy to handle”*
**Advertised Vs Actual Product**6%
*“Exactly what I wanted”*
**Allergies**3%
*“no irritation”*
**Efficiency**3%
*“Works very nicely”*
**Comfort-Overall**3%
*“Good quality and comfort”*
**Smell**3%
*“Great smell”*
**Durability**2%
*“hasn't yet broken”*
### **What buyers complain about **
**Quality-Overall**12%
*“Horrible Quality”*
**Durability**9%
*“broke after only a few times using it”*
**Value For Money**7%
*“Expensive”*
**Allergies**6%
*“gives me horrible rash”*
**Advertised Vs Actual Product**6%
*“not as described”*
**Size-Overall**6%
*“To small”*
**Functionality-Overall**4%
*“Does not work as described”*
**Sensitivity-Overall**4%
*“Terrible for sensitive skin”*
**Grip**3%
*“Awkward to handle”*
**Ease Of Cleaning**2%
*“Item was dirty”*
### **Top return reasons **
**Size-Overall**23%
**Advertised Vs Actual Product**17%
**Value For Money**11%
**Functionality-Overall**7%
**Product Condition**7%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Compatibility-Overall**3%
**Damage/Burn Hair**3%
**Color**2%
## **Common questions**
- **Is venus deluxe smooth sensitive razor profitable to sell on Amazon United States?**
- The niche generates $512K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the venus deluxe smooth sensitive razor niche?**
- 2 brands and 63 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in venus deluxe smooth sensitive razor?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for venus deluxe smooth sensitive razor peak?**
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- **What does it cost to enter the venus deluxe smooth sensitive razor niche?**
- Listings span $5.23–$29.99; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 6,359 reviews — the moat a new listing must climb.
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