---
title: "Velvet Scrunchies — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/velvet-scrunchies"
last_updated: "2026-08-09T17:35:58.243Z"
locale: en
meta:
description: "Niche score 40/100 · $140K/yr market · 211K searches/yr · $8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $140K/yr market · 211K searches/yr · $8.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Velvet Scrunchies — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **velvet scrunchies**
**Skip it**
Prices mostly outside the sweet spot ($5.15–$10.92) — this niche doesn't clear our bar today.
Market size 31Growth 21Conversion 78Competition 50Returns 86Price range 0Avg price 24Brand share 44Review moat 18Quality gap 19
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$140K**
$140K/yr · 211K searches
**Avg price**
**Bad****$8.50**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,159.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.15–$10.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, velvet scrunchies is a $140K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **velvet scrunchies market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$128K–$170K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**15%**
- IVARYSS36% - SEVEN STYLE17% - Chloven10% - ADRIONE8% - Whaline8% - ALMHH6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -9.0% search growth over the last 90 days.
6K4KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/velvet-scrunchies/trend)
## **Top velvet scrunchies search terms**
- **velvet scrunchies**87K/yr-10.7%6.4% conv. - **velvet hair scrunchies**31K/yr-6.8%6.5% conv. - **velvet scrunchies for women**35K/yr-15.7%7.6% conv. - **velvet scrunchie**14K/yr+0.4%5.2% conv. - **scrunchies velvet**12K/yr+5.3%6.0% conv. - **large velvet scrunchies**7K/yr-0.3%4.0% conv. - **velvet hair ties**7K/yr+70.5%4.2% conv. - **scrunchie velvet**4K/yr+15.4%7.5% conv. - **scrunchies for women velvet**4K/yr-9.6%6.2% conv. - **hair scrunchies velvet**4K/yr-15.6%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/velvet-scrunchies/search-terms)
## **Top velvet scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$56K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IVARYSS Velvet Scrunchies for Women 12 Pcs Dark Colors Classic Elastic Thick Scrunchy Bands Ties Soft Ropes Ponytail Holder Hair Accessories**IVARYSS**$7.96**4.8★7,628 rev](https://www.amazon.com/dp/B0BX6HZ8K6) [2**Velvet Scrunchies for Women 8PCS Neutral Large Hair Ties Black Blonde Dark Brown Light Brown No Crease Frizz-Free Soft & Gentle Elastic Hair Bands Everyday Hair Accessories Gifts**SEVEN STYLE**$7.51**4.7★69,911 rev](https://www.amazon.com/dp/B07H7YCDR4) [3**Chloven 45 Pcs Hair Scrunchies Velvet Elastics Hair Bands Scrunchy Hair Ties Ropes Scrunchie for Women Girls Hair Accessories - Great Gift for Holiday Seasons**Chloven**$7.49**4.7★59,759 rev](https://www.amazon.com/dp/B07KC2TH9Z) [4**ADRIONE Velvet Scrunchies for Women Girls & Kids 60 Bulk Pack Soft Hair Scrunchie Hair Ties Scrunchy for Thick Curly Medium Thin Fine Hair No Damage & Non Slip Colorful Hair Accessories**ADRIONE**$10.06**4.6★3,910 rev](https://www.amazon.com/dp/B09HCKK854) [5**12 Pack Velvet Hair Scrunchies Scrunchy Hair Ties Elastic Hair Bands Ropes Scrunchie for Women or Girls Hair Accessories (12 Colors)**ALMHH**$6.69**4.6★1,962 rev](https://www.amazon.com/dp/B07MFCMN4C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4 Pack Large Velvet Scrunchies for Women Hair Scrunchies for Thick Long Hair No Damage Hair Ties for Women & Girls (Neutral Color)**PIDOUDOU**$8.81**28 rev8mo ago](https://www.amazon.com/dp/B0FX1YT2PL) [**Velvet Scrunchies for Women 8PCS Black Large Hair Ties No Crease Frizz-Free Soft & Gentle Elastic Hair Bands for Fine Short or Everyday Hair Stylish Hair Accessories Gifts**SEVEN STYLE**$7.55**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWQ1612R) [**OCATO Birthday Gifts for Women Mom: 24Pcs Velvet Scrunchies Easter Basket Essentials for Adults Girls Elastic Hair Scrunchies for Women Girls Hair Ties Hair Bands Hair Accessories Party Favors**OCATO**$10.92**2,861 rev2y ago](https://www.amazon.com/dp/B0D815RCH8) [**Lolalet Large Soft Velvet Scrunchies for Hair Elastic Hair Bands Scrunchy for Women Girls Ponytail Holder Hair Accessories Teens for Thick Curly Hair -4 Pack Style A**Lolalet**$9.82**407 rev2y ago](https://www.amazon.com/dp/B0CNWZCCTM) [**IVARYSS Extra Large Scrunchies for Womens Thick Hair Premium Velvet Soft Jumbo Scrunchy XL 6 inch Big Elastic Band Hair Accessories 4 Pack Neutral**IVARYSS**$8.98**1,852 rev4y ago](https://www.amazon.com/dp/B09V6Z2SJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Large Velvet Scrunchies for Women Hair Scrunchies for Thick Long Hair No Damage Hair Ties for Women & Girls (Neutral Color)**PIDOUDOU**$8.81**4.6★**▲ 220%**](https://www.amazon.com/dp/B0FX1YT2PL) [**Velvet Scrunchies for Women 8PCS Neutral Large Hair Ties Black Blonde Dark Brown Light Brown No Crease Frizz-Free Soft & Gentle Elastic Hair Bands Everyday Hair Accessories Gifts**SEVEN STYLE**$7.51**4.7★**▲ 126%**](https://www.amazon.com/dp/B07H7YCDR4) [**Velvet Scrunchies for Women 8PCS Black Large Hair Ties No Crease Frizz-Free Soft & Gentle Elastic Hair Bands for Fine Short or Everyday Hair Stylish Hair Accessories Gifts**SEVEN STYLE**$7.55**4.7★**▲ 77%**](https://www.amazon.com/dp/B0FWQ1612R) [**IVARYSS Scrunchies for Women 12 Pcs Black Velvet Scrunchies for Hair Soft Ponytail Holder for Girls Classic Elastic Hair Bands**IVARYSS**$7.86**4.8★**▲ 49%**](https://www.amazon.com/dp/B08PF8RC5K) [**Chloven 55 Pcs Premium Velvet Hair Scrunchies Elastics Bobbles Hair Bands Scrunchy Hair Ties Ropes Scrunchies for Women Girls Accessories**Chloven**$9.99**4.7★**▲ 33%**](https://www.amazon.com/dp/B07YTPBPJT)
**~~View all trending →~~**
## **What buyers say about velvet scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Cute colors”*
**Quality-Overall**17%
*“Exactly as described and quality”*
**Soft Feel**11%
*“The material is soft”*
**Value For Money**6%
*“Good buy”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Suitability Straight Hair**4%
*“Thick hair approved”*
**Size-Overall**4%
*“snug fit”*
**Stretchability/Expandability/Elasticity**4%
*“quality elastic”*
**Comfort-Overall**3%
*“Very comfortable”*
**Durability**2%
*“They are durable”*
### **What buyers complain about **
**Size-Overall**18%
*“Too big”*
**Durability**10%
*“Breaks quickly”*
**Stretchability/Expandability/Elasticity**10%
*“Elastic was loose”*
**Material Quality**7%
*“They are not the nicer material”*
**Suitability Long Hair**7%
*“Theyre on the small side so if you have thick hair this might not be the set for you”*
**Quality-Overall**6%
*“Please do better with quality control”*
**Advertised Vs Actual Product**4%
*“Incorrect product description”*
**Thickness**3%
*“not as chunky”*
**Value For Money**3%
*“Could of get it cheaper by Wal-Mart”*
**Strength**2%
*“the velvet fabric piece is pretty flimsy”*
### **Top return reasons **
**Size-Overall**41%
**Material Quality**15%
**Quality-Overall**8%
**Color**7%
**Advertised Vs Actual Product**6%
**Suitability Long Hair**6%
**Stretchability/Expandability/Elasticity**3%
**Value For Money**2%
**Thin**2%
**Suitability Short Hair**1%
## **Common questions**
- **Is velvet scrunchies profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the velvet scrunchies niche?**
- 11 brands and 15 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in velvet scrunchies?**
- Top complaints mined from reviews: Size-Overall, Durability, Stretchability/Expandability/Elasticity. The return rate is 1.5%.
- **When does demand for velvet scrunchies peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the velvet scrunchies niche?**
- Listings span $5.15–$10.92; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)