---
title: "Velour Eyeliner — $417K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/velour-eyeliner"
last_updated: "2026-08-09T12:59:53.973Z"
locale: en
meta:
description: "Niche score 46/100 · $417K/yr market · 484K searches/yr · $5.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $417K/yr market · 484K searches/yr · $5.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Velour Eyeliner — $417K/yr Amazon US Niche (2026) - Flapen"
---
# **velour eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 22Conversion 97Competition 54Returns 99Price range 0Avg price 16Brand share 0Review moat 21Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$417K**
$417K/yr · 484K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,072.92**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$5.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.13–$8.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, velour eyeliner is a $417K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **velour eyeliner market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$344K–$459K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**0%**
- COVERGIRL58% - Rimmel29% - Milani13% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -5.7% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/velour-eyeliner/trend)
## **Top velour eyeliner search terms**
- **covergirl eyeliner**110K/yr+2.5%11.9% conv. - **rimmel eyeliner**125K/yr-21.2%10.0% conv. - **milani eyeliner**49K/yr-0.3%10.0% conv. - **cover girl eye liner pencils**44K/yr-1.8%11.1% conv. - **covergirl perfect point plus eyeliner**30K/yr+10.3%16.1% conv. - **milani stay put eyeliner**19K/yr-3.5%10.3% conv. - **covergirl eyeliner pencil**15K/yr+9.2%10.4% conv. - **cover girl eyeliner**14K/yr+10.3%10.1% conv. - **cover girl perfect point plus eyeliner pencil**14K/yr+1.4%15.4% conv. - **cover girl eye liner**10K/yr+5.2%11.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/velour-eyeliner/search-terms)
## **Top velour eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42K20%$83K30%$125K40%$167K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COVERGIRL Perfect Point Plus Eyeliner Pencil Black Onyx Pack of 1 Long-Lasting Versatile Black Eyeliner Soft Smudging Tip No Sharpening Needed**COVERGIRL**$5.10**4.4★28,520 rev](https://www.amazon.com/dp/B001SYWTFG) [2**Rimmel London Exaggerate Waterproof Eye Definer Eyeliner Highly Pigmented Long-Wearing Built-In Smudger 262 Blackest Black 0.01oz**Rimmel**$4.42**4.5★17,949 rev](https://www.amazon.com/dp/B00LWKJWB0) [3**Milani Stay Put Eyeliner - After Dark (0.01 Ounce) Cruelty-Free Self-Sharpening Eye Pencil with Built-In Smudger - Line & Define Eyes with High Pigment Shades for Long-Lasting Wear**Milani**$8.56**4.5★3,001 rev](https://www.amazon.com/dp/B07VRWFLDQ) [4**Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)**COVERGIRL**$5.65**4.4★28,520 rev](https://www.amazon.com/dp/B000RL0OYY) [5**COVERGIRL Perfect Blend Eyeliner Pencil Basic Black Eyeliner Pencil with Blending Tip For Precise or Smudged Look 1 Count**COVERGIRL**$4.52**4.5★18,482 rev](https://www.amazon.com/dp/B00CLASIBU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COVERGIRL Perfect Point Plus Ink Gel Eye Pencil Pigmented Long-Wearing Vegan Formula Matte Jet Black 275 0.01oz**COVERGIRL**$6.55**1,783 rev3y ago](https://www.amazon.com/dp/B0BVBYWP8V) [**COVERGIRL Perfect Point Plus Ink Gel Eye Pencil Pigmented Long-Wearing Vegan Formula Shimmering Brown 280 0.01oz**COVERGIRL**$6.54**1,783 rev3y ago](https://www.amazon.com/dp/B0BVBYLW38) [**Covergirl Perfect Point Plus Liquid Eyeliner Black Onyx .08 Fl. Oz.**COVERGIRL**$6.48**3,533 rev5y ago](https://www.amazon.com/dp/B08L95VZQF) [**Covergirl Perfect Point Plus Liquid Eyeliner Espresso .08 Fl. Oz.**COVERGIRL**$6.54**1,259 rev5y ago](https://www.amazon.com/dp/B08L95Y289) [**Milani Stay Put Matte Liquid Eyeliner - Black Waterproof 17H Wear Cruelty-Free Vegan Smudgeproof Long Lasting**Milani**$8.60**1,154 rev6y ago](https://www.amazon.com/dp/B089NDL1JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COVERGIRL Perfect Point PLUS Eyeliner Pencil Espresso .008 oz. (0.23 mg) (Packaging may vary)**COVERGIRL**$5.22**4.5★**▲ 177%**](https://www.amazon.com/dp/B000RL0OYE) [**Covergirl Perfect Point Plus Eyeliner Charcoal 0.08 Ounce (Pack of 1)**COVERGIRL**$5.65**4.4★**▲ 94%**](https://www.amazon.com/dp/B000RL0OYY) [**CoverGirl Perfect Point Plus Eyeliner Pencil Midnight Blue Long-Lasting Versatile Navy Soft Smudging Tip No Sharpening Needed Pack of 1**COVERGIRL**$5.58**4.4★**▲ 69%**](https://www.amazon.com/dp/B00C678J6M) [**COVERGIRL Perfect Blend Eyeliner Pencil Smoky Taupe 130 (1 Count) (Packaging May Vary) Eyeliner Pencil with Blending Tip**COVERGIRL**$5.22**4.5★**▲ 35%**](https://www.amazon.com/dp/B00C674O4I) [**COVERGIRL Perfect Point Plus Ink Gel Eye Pencil Pigmented Long-Wearing Vegan Formula Shimmering Brown 280 0.01oz**COVERGIRL**$6.54**4.4★**▲ 30%**](https://www.amazon.com/dp/B0BVBYLW38)
**~~View all trending →~~**
## **What buyers say about velour eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**17%
*“Lovely liner”*
**Color**12%
*“Color is good”*
**Value For Money**11%
*“Good Value”*
**Quality-Overall**7%
*“great quality and shade”*
**Ease Of Use**7%
*“Ease of use”*
**Soft Feel**7%
*“Goes on smooth”*
**Ease Of Application**6%
*“Excellent Application”*
**Smudge Resistance**5%
*“Doesnt smudge”*
**Durability**4%
*“Used for Years”*
**Water Resistance**3%
*“The waterproof formula is designed to resist smudging and hold up well through heat and humidity”*
### **What buyers complain about **
**Smudge Resistance**10%
*“Does smudge”*
**Color**10%
*“the color is muted”*
**Durability**8%
*“breaks easily”*
**Eyeliner Quality**7%
*“The eyeliner cracked upon use”*
**Water Resistance**6%
*“It says waterproof but it is not when your allergies or the wind or say you're crying or sweating at the gym in the end you will look like a raccoon if your eyes don't water it looks great for a period of time but it's definitely not waterproof”*
**Moist/Dry**5%
*“Dried up”*
**Quality-Overall**5%
*“Unfortunately the quality mirrors the cheap price since”*
**Value For Money**3%
*“some very expensive others in between”*
**Advertised Vs Actual Product**3%
*“does not look at all like the picture”*
**Functionality-Overall**3%
*“> Doesn't wear well”*
### **Top return reasons **
**Eyeliner Quality**33%
**Color**27%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Value For Money**5%
**Moist/Dry**4%
**Water Resistance**4%
**Product Condition**2%
**Durability**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is velour eyeliner profitable to sell on Amazon United States?**
- The niche generates $417K/yr across 25 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the velour eyeliner niche?**
- 3 brands and 114 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in velour eyeliner?**
- Top complaints mined from reviews: Smudge Resistance, Color, Durability. The return rate is 0.3%.
- **What does it cost to enter the velour eyeliner niche?**
- Listings span $4.13–$8.60; the average listing price is $5.74 (sweet spot $15–$100). The average incumbent carries 12,073 reviews — the moat a new listing must climb.
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