---
title: "Trend — veloma soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/veloma-soap/trend"
last_updated: "2026-08-09T15:14:03.658Z"
locale: en
meta:
  description: "Niche score 59/100 · $166K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $166K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — veloma soap - Flapen"
---

# **veloma soap**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 97Conversion 96Competition 8Returns 99Price range 95Avg price 92Brand share 17Review moat 65Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+187.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Incredible****$15.48–$30.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$21.86**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****914.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$166K**

$166K/yr · 57K searches

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend