---
title: "Vegetable Glycerine Food Grade — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vegetable-glycerine-food-grade"
last_updated: "2026-08-09T15:23:31.186Z"
locale: en
meta:
description: "Niche score 53/100 · $302K/yr market · 191K searches/yr · $16.13 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $302K/yr market · 191K searches/yr · $16.13 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegetable Glycerine Food Grade — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **vegetable glycerine food grade**
**Worth a look**
Shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 51Growth 45Conversion 86Competition 40Returns 98Price range 59Avg price 78Brand share 46Review moat 22Quality gap 18
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.69–$31.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$302K**
$302K/yr · 191K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,708.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vegetable glycerine food grade is a $302K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegetable glycerine food grade market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$323K–$403K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**535**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**17%**
- US+33% - NOW Foods19% - SimpleNature10% - Raw Plus Rare8% - Verdana7% - Glycerin Supplier6% - Open — no brand owns it (5 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.
6K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vegetable-glycerine-food-grade/trend)
## **Top vegetable glycerine food grade search terms**
- **vegetable glycerine food grade**81K/yr+21.2%10.6% conv. - **food grade glycerin**44K/yr+8.0%7.7% conv. - **food grade vegetable glycerin**25K/yr+37.5%8.8% conv. - **vegetable glycerin food grade**11K/yr+41.3%9.6% conv. - **glycerin food grade**14K/yr-12.5%10.6% conv. - **glycerine food grade**9K/yr+3.0%9.1% conv. - **food grade glycerine**4K/yr-1.6%8.7% conv. - **food-grade vegetable glycerin**2K/yr+0.4%8.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vegetable-glycerine-food-grade/search-terms)
## **Top vegetable glycerine food grade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$91K40%$121K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**US+ Vegetable Glycerin 32 fl oz 100% Pure USP Pharmaceutical & Food Grade All-Natural Moisturizer & Cleanser for Skin Hair Soap Making DIY Beauty & More**US+**$14.32**4.8★1,514 rev](https://www.amazon.com/dp/B097LTHS4S) [2**NOW Foods Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 16-Ounce**NOW Foods**$8.25**4.7★47,926 rev](https://www.amazon.com/dp/B0019LWU2K) [3**US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)**US+**$27.84**4.8★1,350 rev](https://www.amazon.com/dp/B0BR99MF15) [4**Verdana Vegetable Glycerin USP Food Grade Palm-Derived Soy-Free Liquid Glycerin for Personal Care Cosmetic & Formulation Use Non-GMO Vegan 32 fl oz**Verdana**$14.29**4.7★378 rev](https://www.amazon.com/dp/B0DDJSJQ1H) [5**Vegetable Glycerin - 250mL (8.45 oz.) - Pure USP Food and Pharmaceutical Grade - Non GMO - Vegan - Sustainable Palm Derived - Humectant Crafts DIY Hypoallergenic Moisturizer Extracts**Glycerin Supplier**$8.00**4.7★2,796 rev](https://www.amazon.com/dp/B0762179GF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base**PURA D'OR**$14.23**226 rev1y ago](https://www.amazon.com/dp/B0F4LQY2ZW) [**Vegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)**Generic**$31.56**13 rev1y ago](https://www.amazon.com/dp/B0DYG4Q48T) [**Vegetable Glycerin Distributed by ME LLC 1 Gallon USP Kosher Food Grade 100% Vegetable Glycerin Natural Humectant Use in Soaps Moisturizers Face Cleaners and More!**Generic**$21.90**349 rev3y ago](https://www.amazon.com/dp/B0C8BYWVVQ) [**365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz**365 by Whole Foods Market**$11.60**330 rev3y ago](https://www.amazon.com/dp/B074Y96152) [**US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)**US+**$27.84**1,350 rev3y ago](https://www.amazon.com/dp/B0BR99MF15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)**Generic**$31.56**4.8★**▲ 250%**](https://www.amazon.com/dp/B0DYG4Q48T) [**365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz**365 by Whole Foods Market**$11.60**4.6★**▲ 136%**](https://www.amazon.com/dp/B074Y96152) [**Raw Plus Rare Food Grade Vegetable Glycerin 16 oz**Raw Plus Rare**$10.06**4.7★**▲ 132%**](https://www.amazon.com/dp/B09Z2TJQKW) [**Vegetable Glycerin - 250mL (8.45 oz.) - Pure USP Food and Pharmaceutical Grade - Non GMO - Vegan - Sustainable Palm Derived - Humectant Crafts DIY Hypoallergenic Moisturizer Extracts**Glycerin Supplier**$8.00**4.7★**▲ 71%**](https://www.amazon.com/dp/B0762179GF) [**Verdana Vegetable Glycerin USP Food Grade Palm-Derived Soy-Free Liquid Glycerin for Personal Care Cosmetic & Formulation Use Non-GMO Vegan 32 fl oz**Verdana**$14.29**4.7★**▲ 68%**](https://www.amazon.com/dp/B0DDJSJQ1H)
**~~View all trending →~~**
## **What buyers say about vegetable glycerine food grade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“The quality really shows in how clean”*
**Value For Money**11%
*“Great value”*
**Moist/Dry**9%
*“Great hair Moisturizer”*
**Advertised Vs Actual Product**7%
*“Accurately described”*
**Soft Feel**5%
*“keep my skin really soft”*
**Smell**3%
*“no strong odor”*
**Efficiency**3%
*“Works well for my needs”*
**Ingredients-Overall**3%
*“A great addition for my raw ingredient list”*
**Ease Of Use**3%
*“Easy to use”*
**Suitability Dry Skin**2%
*“Great for dry skin”*
### **What buyers complain about **
**Leak-Proof**15%
*“it arrived leaking”*
**Adhesion/Stickiness**5%
*“Leaves skin and hair feeling sticky”*
**Smell**4%
*“and no discernible scent”*
**Advertised Vs Actual Product**4%
*“It must matches the seller description all I hate to be scam or lie to”*
**Value For Money**4%
*“Seems very expensive for product”*
**Allergies**3%
*“After the first use, I experienced itching and redness”*
**Size-Overall**3%
*“The bottle was alot bigger than I expected”*
**Thickness**3%
*“Somewhat thick”*
**Quality-Overall**2%
*“Need to used a better quality bottle”*
**Ease Of Use**2%
*“is difficult to use”*
### **Top return reasons **
**Leak-Proof**39%
**Size-Overall**9%
**Functionality-Overall**8%
**Advertised Vs Actual Product**7%
**Smell**5%
**Value For Money**4%
**Texture/Consistency-Overall**4%
**Adhesion/Stickiness**3%
**Motor Power**3%
**Dilute/Watery**2%
## **Common questions**
- **Is vegetable glycerine food grade profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 18 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the vegetable glycerine food grade niche?**
- 11 brands and 535 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in vegetable glycerine food grade?**
- Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Smell. The return rate is 0.5%.
- **When does demand for vegetable glycerine food grade peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the vegetable glycerine food grade niche?**
- Listings span $3.69–$31.56; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 8,709 reviews — the moat a new listing must climb.
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