---
title: "Trend — vegan skincare - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vegan-skincare/trend"
last_updated: "2026-08-09T17:36:57.561Z"
locale: en
meta:
  description: "Niche score 48/100 · $439K/yr market · 119K searches/yr · $29.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $439K/yr market · 119K searches/yr · $29.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vegan skincare - Flapen"
---

# **vegan skincare**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 19Conversion 95Competition 3Returns 94Price range 95Avg price 95Brand share 0Review moat 66Quality gap 47

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$29.30**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.35–$49.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****862.83**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$439K**

$439K/yr · 119K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend