---
title: "Vegan Shampoo — $206K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vegan-shampoo"
last_updated: "2026-08-09T22:21:33.005Z"
locale: en
meta:
description: "Niche score 51/100 · $206K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $206K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Shampoo — $206K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan shampoo**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 40Growth 52Conversion 54Competition 56Returns 98Price range 69Avg price 58Brand share 0Review moat 45Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.86–$32.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.96**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,045.19**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$206K**
$206K/yr · 351K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan shampoo is a $206K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan shampoo market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$324K–$389K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#1,875**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **7%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**210**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**0%**
- Love Beauty And Planet98% - Native1% - Unilever1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vegan-shampoo/trend)
## **Top vegan shampoo search terms**
- **love beauty and planet shampoo**165K/yr+20.8%4.0% conv. - **love beauty and planet shampoo and conditioner**42K/yr+54.9%4.3% conv. - **love beauty and planet**42K/yr-4.0%1.9% conv. - **love planet and beauty shampoo**14K/yr+17.1%3.5% conv. - **love and beauty shampoo**11K/yr+61.0%4.3% conv. - **love beauty planet shampoo**9K/yr+85.3%4.2% conv. - **love and beauty shampoo and conditioner**12K/yr-3.5%4.1% conv. - **beauty and planet shampoo**7K/yr+107.9%4.5% conv. - **plastic free shampoo**6K/yr-1.4%0.0% conv. - **love beauty planet**6K/yr+14.8%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vegan-shampoo/search-terms)
## **Top vegan shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$21K15%$31K20%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Love Beauty and Planet Coconut Oil & Ylang Hope and Repair Shampoo and Conditioner for Dry and Damaged Hair 2 Count 13.5 oz each Paraben Silicone Free Vegan**Love Beauty And Planet**$16.71**4.4★5,917 rev](https://www.amazon.com/dp/B077RWDFM5) [2**Love Beauty and Planet 100% Biodegradable Shampoo Soothe & Nourish Dry Scalp Hemp Seed Oil & Nana Leaf Sulfate-free Silicone-free Cruelty-free Vegan Shampoo 13.5 oz**Love Beauty And Planet**$9.77**4.3★287 rev](https://www.amazon.com/dp/B07ZJW3W8K) [3**Love Beauty and Planet Shampoo & Conditioner Murumuru Butter & Rose 2 Count for Color-Treated Hair Shampoo and Conditioner Silicone Free Paraben Free and Vegan 13.5 oz**Love Beauty And Planet**$17.26**4.4★7,314 rev](https://www.amazon.com/dp/B0784P7P16) [4**Love Beauty and Planet Weightless Volume Conditioner with Hylauronic acid Coconut Water & Mimosa Flower for Thin and Fine Hair Care 13.5 oz**Love Beauty And Planet**$8.70**4.6★570 rev](https://www.amazon.com/dp/B07CCKCS59) [5**Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 32 oz**Love Beauty And Planet**$16.69**4.1★296 rev](https://www.amazon.com/dp/B09TRT8P5Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Love Beauty and Planet Plant-Based Body Wash Hydrate & Restore Vanilla Bean & Hyaluronic Serum No Sulfate Cleansers Cruelty Free 92% Naturally Derived 20 oz**Love Beauty And Planet**$9.37**147 rev3y ago](https://www.amazon.com/dp/B0BLQL3H2J) [**Love Beauty and Planet 5-in-1 Multi-Benefit Shampoo Vegan Keratin Collagen & Sun-Kissed Mandarin for a Deep Cleanse Hydration Strength Fullness & Shine 13.5 oz**Love Beauty And Planet**$8.87**172 rev3y ago](https://www.amazon.com/dp/B0B985S5F3) [**Love Beauty and Planet 5-in-1 Multi-Benefit Conditioner Vegan Keratin Collagen & Sun-Kissed Mandarin for a Deep Cleanse Hydration Strength Fullness & Shine 13.5 fl oz**Love Beauty And Planet**$10.57**100 rev4y ago](https://www.amazon.com/dp/B09XBDJD2B) [**Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 32 oz**Love Beauty And Planet**$16.69**296 rev4y ago](https://www.amazon.com/dp/B09TRT8P5Q) [**Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 13.5 oz**Love Beauty And Planet**$8.18**296 rev4y ago](https://www.amazon.com/dp/B09DDCSF4X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Love Beauty and Planet Vegan Collagen Moisture Conditioner Murumuru Butter & Rose for Color-Treated Hair Vibrancy with a vegan sulfate-free paraben-free silicone-free and cruelty-free formula. 13.5oz**Love Beauty And Planet**$11.51**4.5★**▲ 163%**](https://www.amazon.com/dp/B07CG2XYCR) [**Love Beauty and Planet Weightless Volume Conditioner with Hylauronic acid Coconut Water & Mimosa Flower for Thin and Fine Hair Care 13.5 oz**Love Beauty And Planet**$8.70**4.6★**▲ 109%**](https://www.amazon.com/dp/B07CCKCS59) [**Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 32 oz**Love Beauty And Planet**$16.69**4.1★**▲ 97%**](https://www.amazon.com/dp/B09TRT8P5Q) [**Love Beauty and Planet 100% Biodegradable Shampoo Soothe & Nourish Dry Scalp Hemp Seed Oil & Nana Leaf Sulfate-free Silicone-free Cruelty-free Vegan Shampoo 13.5 oz**Love Beauty And Planet**$9.77**4.3★**▲ 95%**](https://www.amazon.com/dp/B07ZJW3W8K) [**Love Beauty Planet Divine Definition Shampoo Coconut Milk & White Jasmine 13.5 fl oz**Love Beauty And Planet**$13.48**4.5★**▲ 80%**](https://www.amazon.com/dp/B07MBKCXM4)
**~~View all trending →~~**
## **What buyers say about vegan shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Beautiful fragrance”*
**Quality-Overall**9%
*“Great hair product”*
**Soft Feel**7%
*“feel so smooth”*
**Cleansing**4%
*“very clean feel”*
**Moist/Dry**3%
*“Moisturizes well”*
**Value For Money**3%
*“Affordable price”*
**Lather**3%
*“providing thick lather as you move it through your hair”*
**Hair Growth**2%
*“conditioner I use now due to it being chemical free- finally I have healthy feeling hair again”*
**Advertised Vs Actual Product**2%
*“Exactly what I needed”*
**Suitability Straight Hair**2%
*“Love the way it makes my hair feel”*
### **What buyers complain about **
**Smell**16%
*“Scent way too strong”*
**Motor Power**9%
*“Defective pump”*
**Oily/Greasy**7%
*“Made my hair greasy”*
**Moist/Dry**6%
*“My hair felt more dry”*
**Ease Of Use**6%
*“Impossible to even open”*
**Hair Related**6%
*“Horrible for my hair”*
**Allergies**4%
*“She is allergic to a lot of things”*
**Damage/Burn Hair**3%
*“Damaged my hair”*
**Leak-Proof**3%
*“The shampoo had leaked”*
**Dispensing Mechanism**2%
*“the shampoo dispenser was broken”*
### **Top return reasons **
**Smell**23%
**Motor Power**17%
**Leak-Proof**16%
**Advertised Vs Actual Product**6%
**Oily/Greasy**5%
**Size-Overall**4%
**Suitability Short Hair**4%
**Moist/Dry**3%
**Functionality-Overall**3%
**Damage/Burn Hair**3%
## **Common questions**
- **Is vegan shampoo profitable to sell on Amazon United States?**
- The niche generates $206K/yr across 27 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the vegan shampoo niche?**
- 3 brands and 210 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vegan shampoo?**
- Top complaints mined from reviews: Smell, Motor Power, Oily/Greasy. The return rate is 0.5%.
- **When does demand for vegan shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vegan shampoo niche?**
- Listings span $6.86–$32.78; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 2,045 reviews — the moat a new listing must climb.
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