---
title: "Vegan Lip Balm — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vegan-lip-balm"
last_updated: "2026-08-09T13:02:12.058Z"
locale: en
meta:
description: "Niche score 40/100 · $53K/yr market · 89K searches/yr · $12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $53K/yr market · 89K searches/yr · $12.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Lip Balm — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **vegan lip balm**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 16Conversion 57Competition 33Returns 97Price range 42Avg price 53Brand share 52Review moat 24Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.32**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.82–$24.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,534.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 89K searches
According to Flapen's Amazon United States niche tracking, vegan lip balm is a $53K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan lip balm market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$49K–$62K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#379**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**659**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**19%**
- Earth's Daughter33% - Soothing Touch15% - eos9% - Eco Lips8% - ALIDA PURE8% - Cliganic8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vegan-lip-balm/trend)
## **Top vegan lip balm search terms**
- **vegan lip balm**57K/yr-17.2%2.4% conv. - **vegan chapstick**19K/yr-16.0%5.1% conv. - **beeswax free lip balm**7K/yr-28.5%3.3% conv. - **lip balm vegan**6K/yr-23.0%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vegan-lip-balm/search-terms)
## **Top vegan lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Earths Daughter Vegan Lip Balm - Moisturizing Beeswax Free 4-Pack**Earth's Daughter**$9.43**4.6★19,690 rev](https://www.amazon.com/dp/B09XJDGX82) [2**Soothing Touch Vegan Lip Balm**Soothing Touch**$10.82**4.6★277 rev](https://www.amazon.com/dp/B08VHQSL8V) [3**eos 100% Natural & Organic Lip Balm Sticks - Vanilla Bean All Natural Lip Balm All-Day Moisture Dermatologist Recommended 0.14 oz 2-Pack**eos**$5.01**4.7★9,480 rev](https://www.amazon.com/dp/B01M59RMWJ) [4**Eco Lips Bee Free Variety Vegan Lip Balm with Candelilla Wax 3 pack**Eco Lips**$11.45**4.6★1,732 rev](https://www.amazon.com/dp/B01MSPN1WO) [5**Cliganic Organic Lip Balm Set (6 Flavors) - 100% Natural Hydrating Moisturizing for Dry Cracked Lips Stocking Stuffer Gift for Men & Women**Cliganic**$9.04**4.6★31,496 rev](https://www.amazon.com/dp/B07X62WVM4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moroccan Magic Vegan Vanilla Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Organic Ingredients | Lip Balms & Moisturizers**Moroccan Magic**$9.56**5,637 rev7mo ago](https://www.amazon.com/dp/B0G7V9W2PR) [**Cliganic Organic Lip Balm Set - 4 Flavors - Natural Hydrating for Cracked & Dry Lips**Cliganic**$7.92**1,013 rev2y ago](https://www.amazon.com/dp/B0CVN4NWDW) [**ALIDA PURE Duet Lip Balm Collection Vegan Set Beeswax Free with Organic Jojoba and Avocado Oil Vitamin E Natural Moisturizer for Dry Chapped Lips 5 Tube Set**ALIDA PURE**$20.65**944 rev2y ago](https://www.amazon.com/dp/B0CMXYZ2SN) [**Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)**Summer Fridays**$23.96**10,168 rev2y ago](https://www.amazon.com/dp/B0CJ3C9BKV) [**Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)**Summer Fridays**$24.00**10,168 rev3y ago](https://www.amazon.com/dp/B0C42HJRBF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moroccan Magic Vegan Vanilla Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Organic Ingredients | Lip Balms & Moisturizers**Moroccan Magic**$9.56**4.5★**▲ 205%**](https://www.amazon.com/dp/B0G7V9W2PR) [**Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)**Summer Fridays**$23.96**4.7★**▲ 162%**](https://www.amazon.com/dp/B0CJ3C9BKV) [**Melixir Vegan Lip Butter (12 Colors) Hydrating Tinted Lip Balm Stick Bee-Free Petrolatum-Free Plant-Based Moisturizes Dry & Chapped Lips With Shea Butter Sheer Natural Finish - #02 Nudy Rose**Melixir**$13.70**4.4★**▲ 162%**](https://www.amazon.com/dp/B08XXGZNXP) [**365 by Whole Foods Market Organic Lip Balm Peppermint 0.15 Ounce**365 by Whole Foods Market**$1.82**4.6★**▲ 119%**](https://www.amazon.com/dp/B074J7V3YX) [**Soothing Touch Lip Balm Vegan Unscented 0.25 Ounce**Soothing Touch**$4.50**4.7★**▲ 97%**](https://www.amazon.com/dp/B00K1KJ12C)
**~~View all trending →~~**
## **What buyers say about vegan lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Very moisturizing”*
**Quality-Overall**15%
*“Excellent product”*
**Smell**13%
*“The scent is beautiful”*
**Soft Feel**12%
*“Feels good”*
**Value For Money**6%
*“Excellent price”*
**Color**5%
*“it's a great shade”*
**Gifting Purpose**3%
*“Gift”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Use**2%
*“Easy to use”*
**Efficiency**2%
*“It works great”*
### **What buyers complain about **
**Moist/Dry**13%
*“Does not really hydrate”*
**Allergies**10%
*“Had a bad reaction to this”*
**Smell**7%
*“weird smell”*
**Value For Money**5%
*“Expensive”*
**Quality-Overall**4%
*“Poor quality”*
**Durability**4%
*“doesn't last”*
**Color**4%
*“It didn't provide color”*
**Texture/Consistency-Overall**3%
*“texture which glides”*
**Size-Overall**3%
*“too long for most pockets”*
**Ease Of Application**3%
*“Still required frequent applications”*
### **Top return reasons **
**Color**23%
**Smell**10%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Moist/Dry**8%
**Product Condition**7%
**Functionality-Overall**4%
**Leak-Proof**4%
**Adhesion/Stickiness**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is vegan lip balm profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the vegan lip balm niche?**
- 12 brands and 659 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in vegan lip balm?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.7%.
- **When does demand for vegan lip balm peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the vegan lip balm niche?**
- Listings span $1.82–$24.67; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 6,535 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)