---
title: "Vaseline Lotion for Men — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vaseline-lotion-for-men"
last_updated: "2026-08-09T21:42:01.280Z"
locale: en
meta:
description: "Niche score 36/100 · $177K/yr market · 127K searches/yr · $14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $177K/yr market · 127K searches/yr · $14.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaseline Lotion for Men — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **vaseline lotion for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 14Conversion 86Competition 5Returns 98Price range 63Avg price 68Brand share 0Review moat 24Quality gap 18
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.70–$29.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$177K**
$177K/yr · 127K searches
**Review moat**
**Bad****6,210**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vaseline lotion for men is a $177K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaseline lotion for men market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$142K–$177K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#717**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Vaseline92% - NIVEA MEN5% - Old Spice3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -22.8% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vaseline-lotion-for-men/trend)
## **Top vaseline lotion for men search terms**
- **vaseline mens lotion**26K/yr-6.9%8.8% conv. - **vaseline lotion for men**23K/yr-20.5%6.2% conv. - **mens vaseline lotion**10K/yr+24.4%8.0% conv. - **vaseline men**13K/yr-7.2%3.5% conv. - **mens vaseline lotion fast absorbing**8K/yr-31.4%11.4% conv. - **vaseline for men**10K/yr-29.4%5.7% conv. - **vaseline lotion men**6K/yr-29.4%5.8% conv. - **vaseline men fast absorbing lotion**8K/yr-53.1%10.1% conv. - **vaseline men extra strength lotion**4K/yr-13.2%10.0% conv. - **vaseline mens lotion body**19K/yr-78.5%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vaseline-lotion-for-men/search-terms)
## **Top vaseline lotion for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$27K30%$53K45%$80K60%$106K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3**Vaseline**$18.61**4.7★9,196 rev](https://www.amazon.com/dp/B01J9S17NW) [2**Vaseline Lotion for Men Extra Strength 3-in-1 for Face Hands & Body + Original Lip Therapy for Dry Lips with Petroleum Jelly (3 Piece Set)**Vaseline**$16.76**4.7★636 rev](https://www.amazon.com/dp/B0C4Q8DZNW) [3**Vaseline Men Fast Absorbing 3-in-1 Face Hands & Body Lotion for Men For Dry Skin Absorbs in Just 15 Seconds for Moisturized Skin 20.3 oz**Vaseline**$7.59**4.8★970 rev](https://www.amazon.com/dp/B001M0XKMM) [4**Vaseline Men Cooling Hydration 3-in-1 4 Pack for Dry Skin Face Hands & Body Lotion for Men with Menthol & Ultra-Hydrating Lipids 20.3 oz**Vaseline**$29.32**4.7★1,082 rev](https://www.amazon.com/dp/B07QF9CM97) [5**NIVEA MEN Real Madrid Limited Edition Design Maximum Hydration 48-Hour Moisture Body Lotion for Dry Skin Aloe Vera Lotion for Men 3-in-1 Body Face and Hands 16.9 Fl Oz Bottle**NIVEA MEN**$7.59**4.7★24,982 rev](https://www.amazon.com/dp/B00DEX61A8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz**Old Spice**$6.70**6,505 rev2y ago](https://www.amazon.com/dp/B0D8LGWHKV) [**Vaseline Lotion for Men Extra Strength 3-in-1 for Face Hands & Body + Original Lip Therapy for Dry Lips with Petroleum Jelly (3 Piece Set)**Vaseline**$16.76**636 rev3y ago](https://www.amazon.com/dp/B0C4Q8DZNW) [**Vaseline Mens Extra Strength Lotion 10 Ounce (295ml) (2 Pack)**Vaseline**$12.73**99 rev5y ago](https://www.amazon.com/dp/B07H2QZCWY) [**Vaseline Men Cooling Hydration 3-in-1 4 Pack for Dry Skin Face Hands & Body Lotion for Men with Menthol & Ultra-Hydrating Lipids 20.3 oz**Vaseline**$29.32**1,082 rev7y ago](https://www.amazon.com/dp/B07QF9CM97) [**Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3**Vaseline**$18.61**9,196 rev9y ago](https://www.amazon.com/dp/B01J9S17NW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3**Vaseline**$18.61**4.7★**▲ 18%**](https://www.amazon.com/dp/B01J9S17NW) [**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz**Old Spice**$6.70**4.7★**— 1%**](https://www.amazon.com/dp/B0D8LGWHKV) [**Vaseline Lotion for Men Extra Strength 3-in-1 for Face Hands & Body + Original Lip Therapy for Dry Lips with Petroleum Jelly (3 Piece Set)**Vaseline**$16.76**4.7★**— 3%**](https://www.amazon.com/dp/B0C4Q8DZNW) [**Vaseline Mens Extra Strength Lotion 10 Ounce (295ml) (2 Pack)**Vaseline**$12.73**4.7★**— 9%**](https://www.amazon.com/dp/B07H2QZCWY) [**Vaseline Men Cooling Hydration 3-in-1 4 Pack for Dry Skin Face Hands & Body Lotion for Men with Menthol & Ultra-Hydrating Lipids 20.3 oz**Vaseline**$29.32**4.7★**▼ 15%**](https://www.amazon.com/dp/B07QF9CM97)
**~~View all trending →~~**
## **What buyers say about vaseline lotion for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“Delightful fragrance”*
**Moist/Dry**16%
*“Great moisturizer”*
**Quality-Overall**9%
*“Its a good quality lotion”*
**Value For Money**7%
*“Good price”*
**Soft Feel**4%
*“Very smooth”*
**Advertised Vs Actual Product**3%
*“works as advertised”*
**Suitability Dry Skin**3%
*“Good for dry hands”*
**Absorbency**2%
*“Absorbs well”*
**Efficiency**2%
*“works very well”*
**Suitability Combination Skin**1%
*“My skin feels and smells great after using it, due to the perfect consistency, and the lightweight formula absorbing quickly”*
### **What buyers complain about **
**Smell**36%
*“Scent weird”*
**Moist/Dry**10%
*“made me feel dry”*
**Motor Power**4%
*“Broken pump”*
**Leak-Proof**4%
*“One bottle was broken by the top on side lotion leaked in box had to throw away 1 bottle”*
**Size-Overall**4%
*“smalll”*
**Value For Money**3%
*“Not enough for the cost”*
**Advertised Vs Actual Product**2%
*“The Advertisement is not accurate”*
**Suitability Winter Weather**2%
*“Its always worse during winter”*
**Quality-Overall**2%
*“quality. not much that good for me”*
**Durability**2%
*“NO it does not last 48 hours”*
### **Top return reasons **
**Smell**33%
**Motor Power**14%
**Leak-Proof**14%
**Advertised Vs Actual Product**11%
**Size-Overall**6%
**Value For Money**3%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Absorbency**1%
**Functionality-Overall**1%
## **Common questions**
- **Is vaseline lotion for men profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 7 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the vaseline lotion for men niche?**
- 3 brands and 54 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vaseline lotion for men?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.3%.
- **When does demand for vaseline lotion for men peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the vaseline lotion for men niche?**
- Listings span $6.70–$29.32; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 6,210 reviews — the moat a new listing must climb.
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