---
title: "Vaseline Fsa — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vaseline-fsa"
last_updated: "2026-08-09T19:56:49.550Z"
locale: en
meta:
description: "Niche score 27/100 · $55K/yr market · 27K searches/yr · $9.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $55K/yr market · 27K searches/yr · $9.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaseline Fsa — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **vaseline fsa**
**Skip it**
Soft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 100Competition 0Returns 97Price range 15Avg price 33Brand share 0Review moat 15Quality gap 16
**Conversion**
**Incredible****20.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$9.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,116.2**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$5.30–$16.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$55K**
$55K/yr · 27K searches
**Growth**
**Bad****-58.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vaseline fsa is a $55K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaseline fsa market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **20.5%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Vaseline93% - CareAll4% - Aquaphor3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -58.6% search growth over the last 90 days.
1K600Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vaseline-fsa/trend)
## **Top vaseline fsa search terms**
- **vaseline fsa**8K/yr-59.9%9.6% conv. - **fsa vaseline**7K/yr-51.4%10.0% conv. - **vaseline fsa eligible**7K/yr-65.8%12.2% conv. - **vaseline hsa**4K/yr-55.1%12.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vaseline-fsa/search-terms)
## **Top vaseline fsa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$11K40%$22K60%$33K80%$44K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Jelly Original 13 Oz Jar**Vaseline**$5.30**4.8★2,225 rev](https://www.amazon.com/dp/B000052XQO) [2**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.83**4.8★20,283 rev](https://www.amazon.com/dp/B001ECQ4L2) [3**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**4.6★281 rev](https://www.amazon.com/dp/B0FWKW898Q) [4**CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.**CareAll**$5.74**4.7★1,768 rev](https://www.amazon.com/dp/B09DL8GTRG) [5**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar**Aquaphor**$16.71**4.8★86,024 rev](https://www.amazon.com/dp/B006IB5T4W)
### **Newest**
by launch date
[**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**281 rev6mo ago](https://www.amazon.com/dp/B0FWKW898Q) [**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.83**20,283 rev8mo ago](https://www.amazon.com/dp/B001ECQ4L2) [**CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.**CareAll**$5.74**1,768 rev7y ago](https://www.amazon.com/dp/B09DL8GTRG) [**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar**Aquaphor**$16.71**86,024 rev14y ago](https://www.amazon.com/dp/B006IB5T4W) [**Vaseline Jelly Original 13 Oz Jar**Vaseline**$5.30**2,225 rev16y ago](https://www.amazon.com/dp/B000052XQO)
### **Trending**
90-day click momentum
[**Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ**Vaseline**$8.16**4.6★**▲ 270%**](https://www.amazon.com/dp/B0FWKW898Q) [**Vaseline Jelly Original 13 Oz Jar**Vaseline**$5.30**4.8★**▲ 62%**](https://www.amazon.com/dp/B000052XQO) [**Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz**Vaseline**$13.83**4.8★**▲ 27%**](https://www.amazon.com/dp/B001ECQ4L2) [**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar**Aquaphor**$16.71**4.8★**▼ 73%**](https://www.amazon.com/dp/B006IB5T4W) [**CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.**CareAll**$5.74**4.7★**▼ 89%**](https://www.amazon.com/dp/B09DL8GTRG)
## **What buyers say about vaseline fsa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Good moisturizing”*
**Quality-Overall**14%
*“Nothing fancy, just the reliable product it's always been”*
**Value For Money**12%
*“Excellent value”*
**Suitability Dry Skin**9%
*“Excellent for dry skin”*
**Advertised Vs Actual Product**5%
*“Just as pictured”*
**Soft Feel**5%
*“Very soft”*
**Ease Of Use**5%
*“Easy to use jar”*
**Size-Overall**4%
*“awesome size for price”*
**Suitability Combination Skin**4%
*“I also appreciate that its gentle enough for sensitive skin”*
**Efficiency**4%
*“it's very effective”*
### **What buyers complain about **
**Size-Overall**10%
*“Huge container”*
**Ease Of Use**9%
*“A bit hard to squeeze”*
**Allergies**7%
*“Having a problem with rashes”*
**Smell**5%
*“No scent”*
**Oily/Greasy**5%
*“Too greasy”*
**Moist/Dry**5%
*“Lacks in moisture”*
**Thickness**4%
*“Too thick”*
**Value For Money**4%
*“A waste of my money”*
**Color**3%
*“Would not recommend using if the color is dark”*
**Quality-Overall**2%
*“I am curious how this passed quality control”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Leak-Proof**5%
**Product Condition**5%
**Oily/Greasy**3%
**Texture/Consistency-Overall**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Smell**2%
## **Common questions**
- **Is vaseline fsa profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (27/100).
- **How competitive is the vaseline fsa niche?**
- 3 brands and 79 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vaseline fsa?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Allergies. The return rate is 0.5%.
- **What does it cost to enter the vaseline fsa niche?**
- Listings span $5.30–$16.71; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 22,116 reviews — the moat a new listing must climb.
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