---
title: "Vaseline Cocoa Shimmer Jelly Stick — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vaseline-cocoa-shimmer-jelly-stick"
last_updated: "2026-08-10T00:20:31.123Z"
locale: en
meta:
description: "Niche score 38/100 · $1.2M/yr market · 2.0M searches/yr · $12.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $1.2M/yr market · 2.0M searches/yr · $12.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaseline Cocoa Shimmer Jelly Stick — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **vaseline cocoa shimmer jelly stick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 81Growth 12Conversion 55Competition 3Returns 100Price range 0Avg price 55Brand share 0Review moat 63Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.0M searches
**Review moat**
**Good****981.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.57**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$12.44–$12.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, vaseline cocoa shimmer jelly stick is a $1.2M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaseline cocoa shimmer jelly stick market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$754K–$1.0M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- eos100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vaseline-cocoa-shimmer-jelly-stick/trend)
## **Top vaseline cocoa shimmer jelly stick search terms**
- **eos body mist**979K/yr-32.2%3.7% conv. - **eos perfume**189K/yr-14.4%3.2% conv. - **eos spray**138K/yr-10.2%3.9% conv. - **eos body spray**183K/yr-19.3%4.6% conv. - **eos mist**76K/yr-23.1%2.7% conv. - **eos vanilla cashmere body mist**96K/yr-2.6%8.2% conv. - **eos spray mist**40K/yr-21.6%5.0% conv. - **eos vanilla cashmere body spray**132K/yr-44.5%9.5% conv. - **eos cashmere body mist**19K/yr-1.0%9.3% conv. - **vanilla cashmere body mist**33K/yr-28.1%6.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vaseline-cocoa-shimmer-jelly-stick/search-terms)
## **Top vaseline cocoa shimmer jelly stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$176K30%$353K45%$529K60%$706K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**4.6★2,544 rev](https://www.amazon.com/dp/B0FM2CCBS1) [2**eos Cashmere Body Mist Fresh & Cozy Body Spray for Women Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.70**4.7★924 rev](https://www.amazon.com/dp/B0FRLXNTB2) [3**eos Cashmere Body Mist Pink Champagne body spray for women hair mist moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz**eos**$12.54**4.7★712 rev](https://www.amazon.com/dp/B0FRLW4412) [4**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**4.7★717 rev](https://www.amazon.com/dp/B0FRLK4QFJ) [5**eos Cashmere Body Mist Pomegranate Raspberry body spray for women hair mist fruity moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz**eos**$12.44**4.6★464 rev](https://www.amazon.com/dp/B0FRLWDXMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eos Cashmere Body Mist Fresh & Cozy Body Spray for Women Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.70**924 rev6mo ago](https://www.amazon.com/dp/B0FRLXNTB2) [**eos Cashmere Body Mist Pink Champagne body spray for women hair mist moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz**eos**$12.54**712 rev6mo ago](https://www.amazon.com/dp/B0FRLW4412) [**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**717 rev6mo ago](https://www.amazon.com/dp/B0FRLK4QFJ) [**eos Cashmere Body Mist Pomegranate Raspberry body spray for women hair mist fruity moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz**eos**$12.44**464 rev6mo ago](https://www.amazon.com/dp/B0FRLWDXMQ) [**eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.60**526 rev6mo ago](https://www.amazon.com/dp/B0FRLYNTX6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**eos Cashmere Body Mist Pomegranate Raspberry body spray for women hair mist fruity moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz**eos**$12.44**4.6★**▲ 50%**](https://www.amazon.com/dp/B0FRLWDXMQ) [**eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.60**4.6★**▲ 27%**](https://www.amazon.com/dp/B0FRLYNTX6) [**eos Cashmere Body Mist Pink Champagne body spray for women hair mist moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz**eos**$12.54**4.7★**▲ 24%**](https://www.amazon.com/dp/B0FRLW4412) [**eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.62**4.7★**▲ 12%**](https://www.amazon.com/dp/B0FRLK4QFJ) [**eos Cashmere Body Mist Fresh & Cozy Body Spray for Women Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz**eos**$12.70**4.7★**— 5%**](https://www.amazon.com/dp/B0FRLXNTB2)
**~~View all trending →~~**
## **What buyers say about vaseline cocoa shimmer jelly stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**77%
*“Decent smell”*
**Durability**3%
*“And it has impressive longevity”*
**Value For Money**3%
*“Great price”*
**Quality-Overall**2%
*“Great eos product”*
**Soft Feel**1%
*“leaves skin soft”*
**Moist/Dry**1%
*“This is my absolute favorite it is so moisturizing”*
**Advertised Vs Actual Product**1%
*“was exactly as shown in pictures”*
**Size-Overall**1%
*“Perfect size”*
**Weight Light**1%
*“The spray is lightweight”*
**Suitability Dry Skin**0%
*“Yes to Dry Down”*
### **What buyers complain about **
**Smell**46%
*“Bad smell”*
**Durability**12%
*“it falls off easily”*
**Alcohol Content**5%
*“Smells like alcohol”*
**Leak-Proof**3%
*“Leaked everywhere”*
**Value For Money**2%
*“was expensive,”*
**Size-Overall**2%
*“although the bottle was smaller than expected”*
**Strength**2%
*“Its not very strong”*
**Quality-Overall**1%
*“The bottle quality isnt all that great”*
**Allergies**1%
*“My skin became very irritated with this brand”*
**Adhesion/Stickiness**1%
*“Onlyyy thing is that its a tad sticky on the skin”*
## **Common questions**
- **Is vaseline cocoa shimmer jelly stick profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 6 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vaseline cocoa shimmer jelly stick niche?**
- 1 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vaseline cocoa shimmer jelly stick?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- **When does demand for vaseline cocoa shimmer jelly stick peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the vaseline cocoa shimmer jelly stick niche?**
- Listings span $12.44–$12.70; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.
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