---
title: "Reviews — vanilla deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vanilla-deodorant/reviews"
last_updated: "2026-08-09T20:22:56.347Z"
locale: en
meta:
  description: "Niche score 51/100 · $514K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $514K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — vanilla deodorant - Flapen"
---

# **vanilla deodorant**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 60Growth 20Conversion 79Competition 62Returns 98Price range 48Avg price 52Brand share 9Review moat 19Quality gap 50

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$514K**

$514K/yr · 521K searches

**Avg price**

**Good****$12.22**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.38–$24.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-10.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,718.04**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Reviews