---
title: "Trend — vanilla bourbon perfume - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vanilla-bourbon-perfume/trend"
last_updated: "2026-08-09T19:01:28.744Z"
locale: en
meta:
  description: "Niche score 49/100 · $348K/yr market · 588K searches/yr · $18.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $348K/yr market · 588K searches/yr · $18.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vanilla bourbon perfume - Flapen"
---

# **vanilla bourbon perfume**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 21Conversion 40Competition 31Returns 100Price range 79Avg price 84Brand share 0Review moat 82Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.74**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****353.81**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.66–$35.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$348K**

$348K/yr · 588K searches

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend