---
title: "Trend — vanilla body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vanilla-body-wash/trend"
last_updated: "2026-08-09T22:59:24.360Z"
locale: en
meta:
  description: "Niche score 50/100 · $743K/yr market · 898K searches/yr · $13.38 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $743K/yr market · 898K searches/yr · $13.38 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vanilla body wash - Flapen"
---

# **vanilla body wash**

**Worth a look**

Shows low returns (0.4%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Market size 70Growth 19Conversion 68Competition 40Returns 98Price range 70Avg price 62Brand share 42Review moat 24Quality gap 23

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$743K**

$743K/yr · 898K searches

**Price range**

**Good****$6.90–$33.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.38**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,528.39**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

## Trend