---
title: "Ursula Makeup — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ursula-makeup"
last_updated: "2026-08-09T13:12:04.475Z"
locale: en
meta:
description: "Niche score 37/100 · $13K/yr market · 24K searches/yr · $10.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $13K/yr market · 24K searches/yr · $10.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ursula Makeup — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **ursula makeup**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 37Conversion 59Competition 26Returns 24Price range 56Avg price 40Brand share 35Review moat 52Quality gap 81
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.84–$26.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,424.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.79**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$13K**
$13K/yr · 24K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ursula makeup is a $13K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ursula makeup market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$27K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#373**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**19**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**13%**
- Go Ho56% - BOBISUKA12% - MEICOLY6% - Mysense5% - Mehron4% - HONLLEY3% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ursula-makeup/trend)
## **Top ursula makeup search terms**
- **light purple face paint**5K/yr+52.6%7.0% conv. - **ursula makeup**8K/yr-25.1%2.3% conv. - **light purple body paint**3K/yr+48.9%5.9% conv. - **lavender face paint**3K/yr+87.1%8.6% conv. - **ursula makeup kit**6K/yr-22.1%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ursula-makeup/search-terms)
## **Top ursula makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Go Ho Pastel Purple Face Body Paint Stick Water Based Washable Lavender Face Paint Stick Non-toxic Full-coverage Cream Light Purple Body Paint for Halloween Ursula Costume Cosplay SFX Makeup**Go Ho**$9.09**4.4★1,012 rev](https://www.amazon.com/dp/B0CD2MJ31X) [2**Go Ho Pastel Purple Body Paint Washable(2.37oz/pc) Water Based Cream Lavender Face Body Paint for SFX Cosplay Ursula Costumes Festivals Halloween Makeup**Go Ho**$9.56**4.4★1,008 rev](https://www.amazon.com/dp/B0C8965FB8) [3**BOBISUKA Light Purple Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Teens Non-Toxic Washable**BOBISUKA**$8.37**4.5★843 rev](https://www.amazon.com/dp/B0DSZY8QRZ) [4**MEICOLY Light Purple Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Lavender Violet Lilac Pale Purple Face Body Paint Stick for Halloween SFX Ursula Cosplay Makeup**MEICOLY**$6.68**4.2★1,409 rev](https://www.amazon.com/dp/B0CJ8RQJST) [5**Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Perfect for Halloween .75 oz (21 g) (Pastel Purple) | Made in the USA**Mehron**$17.84**4.4★13,523 rev](https://www.amazon.com/dp/B0BXT5DK37)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Purple Water Based Face Body Paint Stick Waterproof Cream Light Blue Body Painting for Adults Teens Non-toxic Full-coverage Face Painting Halloween Corpse Bride SFX Cosplay Carnival**KAICOERLY**$7.77**25 rev6mo ago](https://www.amazon.com/dp/B0GGHKYPGJ) [**Honlley Halloween Ursula Makeup Kit Costume Women Costume Women - The Little Mermaid Villain Cosplay Set with Light Purple Face Body Paint Blue Eyeshadow Eyeliner Lipstick | Sea Witch Accessories**HONLLEY**$26.80**8 rev9mo ago](https://www.amazon.com/dp/B0FL868LPN) [**BOBISUKA Purple Face & Body Paint 6 Colors Cream Washable Face Paint for Ursula Witch Gothic Queen Celebrations Costume & Theme Easy to Blend High Pigment & Long Lasting**BOBISUKA**$9.12**151 rev11mo ago](https://www.amazon.com/dp/B0FLXJPRL1) [**UCANBE Purple Halloween Makeup Kit Witch Devil Sorceress Ursula Makeup Set for SFX Costume Cosplay - Eyeshadow Palette White Foundation Purple Lipstick Black Eyeliner Setting Powder & Sponges**UCANBE**$17.38**218 rev1y ago](https://www.amazon.com/dp/B0F9WX3VRD) [**Disney Ursula 7PC Makeup Brush & Blender Set All-over Highlighter Concealer and Eyeshadow Brush 2 Beauty Blender Sponges for women and girls by Belle Maison**Belle Maison**$16.61**74 rev1y ago](https://www.amazon.com/dp/B0DY329FDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purple Water Based Face Body Paint Stick Waterproof Cream Light Blue Body Painting for Adults Teens Non-toxic Full-coverage Face Painting Halloween Corpse Bride SFX Cosplay Carnival**KAICOERLY**$7.77**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GGHKYPGJ) [**Go Ho Cream-Blendable Pastel Purple Face Paint Stick (1.06 Oz) Full-coverage Light Purple Body Paint Stick for Adults Children Halloween Cosplay SFX Ursula Makeup Waterproof**Go Ho**$8.76**4.4★**▲ 257%**](https://www.amazon.com/dp/B0D8T3GXFF) [**BOBISUKA Light Purple Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Teens Non-Toxic Washable**BOBISUKA**$8.37**4.5★**▲ 114%**](https://www.amazon.com/dp/B0DSZY8QRZ) [**Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Perfect for Halloween .75 oz (21 g) (Pastel Purple) | Made in the USA**Mehron**$17.84**4.4★**▲ 69%**](https://www.amazon.com/dp/B0BXT5DK37) [**Go Ho Pastel Purple Face Body Paint Stick Water Based Washable Lavender Face Paint Stick Non-toxic Full-coverage Cream Light Purple Body Paint for Halloween Ursula Costume Cosplay SFX Makeup**Go Ho**$9.09**4.4★**▲ 40%**](https://www.amazon.com/dp/B0CD2MJ31X)
**~~View all trending →~~**
## **What buyers say about ursula makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**51%
*“Good color”*
**Brightness/Shine/Glow**20%
*“Bright pigments”*
**Quality-Overall**10%
*“Great product”*
**Advertised Vs Actual Product**5%
*“Exactly what I was looking for”*
**Stain Resistance**5%
*“Didn't stain anything”*
**Ease Of Use**1%
*“Easy to Apply and Remove”*
**Water Resistance**1%
*“The waterproof claim is accurate”*
**Ease Of Application**1%
*“Great Color and Easy to Apply and Remove”*
**Paint Quality**1%
*“This face paint glides on smoothly with a makeup sponge”*
**Residue**1%
*“without any greasy residue”*
### **What buyers complain about **
**Water Resistance**20%
*“Is not waterproof”*
**Oily/Greasy**20%
*“very greasy”*
**Texture/Consistency-Overall**10%
*“Thick and waxy texture”*
**Wrinkles**10%
*“It is certainly not for all day it kicked into the creases of my eyes”*
**Durability**10%
*“Not long lasting”*
**Thickness**10%
*“Thick and waxy texture”*
**Color**7%
*“Also, the black color does not look as intense or as shown in the pictures”*
**Smudge Resistance**7%
*“with sweat the product smears very quickly”*
**Adhesion/Stickiness**7%
*“The eyeshadow sticks do not last very long”*
### **Top return reasons **
**Color**28%
**Paint Quality**14%
**Advertised Vs Actual Product**11%
**Product Condition**9%
**Size-Overall**6%
**Defective Material/Parts**6%
**Adhesion/Stickiness**3%
**Coverage**2%
**Ease Of Use**2%
**Moist/Dry**2%
## **Common questions**
- **Is ursula makeup profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the ursula makeup niche?**
- 12 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in ursula makeup?**
- Top complaints mined from reviews: Water Resistance, Oily/Greasy, Texture/Consistency-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for ursula makeup peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 25.3× the quietest.
- **What does it cost to enter the ursula makeup niche?**
- Listings span $5.84–$26.80; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.
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