---
title: "Urea Stick — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urea-stick"
last_updated: "2026-08-09T20:05:49.476Z"
locale: en
meta:
description: "Niche score 36/100 · $102K/yr market · 119K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $102K/yr market · 119K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Urea Stick — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **urea stick**
**Skip it**
Prices mostly outside the sweet spot ($5.59–$14.13) — this niche doesn't clear our bar today.
Market size 25Growth 26Conversion 83Competition 12Returns 98Price range 0Avg price 30Brand share 8Review moat 26Quality gap 45
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.65**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,879.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$102K**
$102K/yr · 119K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.59–$14.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, urea stick is a $102K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea stick market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$121K–$145K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- QJCWXIAOX56% - OUKEYA16% - Dr. Scholl's11% - flasture10% - YAFUSIPE4% - FANSHI3%
## **Demand**
Weekly Amazon search volume, last 28 weeks — +0.8% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/urea-stick/trend)
## **Top urea stick search terms**
- **urea stick**26K/yr+14.9%7.8% conv. - **urea foot stick**26K/yr-18.1%9.4% conv. - **urea stick for feet**14K/yr+15.6%10.0% conv. - **60% urea foot care stick**12K/yr-8.8%10.7% conv. - **foot care stick**9K/yr+1.0%8.3% conv. - **urea foot cream stick**6K/yr+61.9%4.0% conv. - **elaimei urea foot care stick**4K/yr+127.8%13.2% conv. - **nature conc foot care**3K/yr+89.5%1.5% conv. - **urea cream stick**6K/yr-19.8%8.1% conv. - **urea foot care stick**4K/yr+13.7%11.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/urea-stick/search-terms)
## **Top urea stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$15K30%$31K45%$46K60%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz**QJCWXIAOX**$8.61**4.4★1,038 rev](https://www.amazon.com/dp/B0F8NRSYW5) [2**Dr. Scholls Severe Cracked Heel Repair Restoring Balm 2.5oz with 25% Urea for Dry Cracked Feet Heals and Moisturizes for Healthy Feet**Dr. Scholl's**$6.59**4.4★26,979 rev](https://www.amazon.com/dp/B08YZBBVGK) [3**60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)**flasture**$14.13**4.6★443 rev](https://www.amazon.com/dp/B0FFTJN631) [4**OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz**OUKEYA**$7.67**4.6★2,588 rev](https://www.amazon.com/dp/B0FSJHQYZ3) [5**2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener**QJCWXIAOX**$13.15**4.5★281 rev](https://www.amazon.com/dp/B0F8NQKHGM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz**OUKEYA**$9.74**2,588 rev3mo ago](https://www.amazon.com/dp/B0GSYJZC5N) [**YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz**YAFUSIPE**$5.59**212 rev5mo ago](https://www.amazon.com/dp/B0GKMJQDP1) [**OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz**OUKEYA**$7.67**2,588 rev5mo ago](https://www.amazon.com/dp/B0FSJHQYZ3) [**60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)**flasture**$14.13**443 rev1y ago](https://www.amazon.com/dp/B0FFTJN631) [**FANSHI 2 PCS Urea Stick 60% High Potency Foot Care Urea Stick for Deeply Moisturizing & Fast Absorbing Exfoliation for Dry Cracked Heels & Thickened Skin**FANSHI**$12.71**254 rev1y ago](https://www.amazon.com/dp/B0FDWL18DL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz**OUKEYA**$9.74**4.6★**▲ 152%**](https://www.amazon.com/dp/B0GSYJZC5N) [**YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz**YAFUSIPE**$5.59**4.4★**▲ 137%**](https://www.amazon.com/dp/B0GKMJQDP1) [**OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz**OUKEYA**$7.67**4.6★**▲ 96%**](https://www.amazon.com/dp/B0FSJHQYZ3) [**60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)**flasture**$14.13**4.6★**▲ 54%**](https://www.amazon.com/dp/B0FFTJN631) [**2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener**QJCWXIAOX**$13.15**4.5★**▲ 20%**](https://www.amazon.com/dp/B0F8NQKHGM)
**~~View all trending →~~**
## **What buyers say about urea stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Very moisturizing”*
**Soft Feel**14%
*“So Soft”*
**Efficiency**13%
*“it does work”*
**Quality-Overall**11%
*“A very effective product”*
**Ease Of Application**7%
*“Mess free application”*
**Ease Of Use**6%
*“Easy to use”*
**Smell**4%
*“Nice scent”*
**Value For Money**3%
*“Well worth it”*
**Advertised Vs Actual Product**2%
*“does exactly what it claims”*
**Absorbency**2%
*“Easily absorbed”*
### **What buyers complain about **
**Moist/Dry**14%
*“and my feet are very dry”*
**Functionality-Overall**13%
*“but wasn't having good results”*
**Size-Overall**7%
*“too small”*
**Smell**5%
*“I dont love the smell”*
**Symptom Reduction**4%
*“Saw no improvement after a week”*
**Allergies**4%
*“Made feet itch”*
**Hard Feel**4%
*“But the softness wears off”*
**Durability**4%
*“Broken balm stick”*
**Value For Money**3%
*“Expensive for the size”*
**Ease Of Use**3%
*“Application method is terrible”*
### **Top return reasons **
**Functionality-Overall**21%
**Moist/Dry**14%
**Size-Overall**10%
**Adhesion/Stickiness**10%
**Advertised Vs Actual Product**9%
**Ingredients-Overall**6%
**Value For Money**3%
**Texture/Consistency-Overall**3%
**Product Condition**3%
**Smell**2%
## **Common questions**
- **Is urea stick profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the urea stick niche?**
- 6 brands and 12 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in urea stick?**
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Size-Overall. The return rate is 0.4%.
- **What does it cost to enter the urea stick niche?**
- Listings span $5.59–$14.13; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 3,879 reviews — the moat a new listing must climb.
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