---
title: "Urea Hand Cream — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urea-hand-cream"
last_updated: "2026-08-10T15:29:33.067Z"
locale: en
meta:
description: "Niche score 45/100 · $95K/yr market · 70K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $95K/yr market · 70K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Urea Hand Cream — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **urea hand cream**
**Skip it**
Soft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 19Conversion 88Competition 43Returns 97Price range 48Avg price 60Brand share 36Review moat 23Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.20**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.14–$22.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$95K**
$95K/yr · 70K searches
**Review moat**
**Bad****7,048.37**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, urea hand cream is a $95K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea hand cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$79K–$106K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**12%**
- OUKEYA48% - Eucerin17% - La Roche-Posay8% - RUGBY LABORATORIES6% - Ebanel5% - CeraVe4% - Open — no brand owns it (6 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -12.2% search growth over the last 90 days.
3K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/urea-hand-cream/trend)
## **Top urea hand cream search terms**
- **urea hand cream**33K/yr-14.4%5.6% conv. - **oukeya urea cream 40 percent**14K/yr-10.9%19.8% conv. - **urea cream for hands**6K/yr+9.9%6.6% conv. - **oukeya**5K/yr+2.2%6.2% conv. - **hand cream with urea**4K/yr-11.6%5.1% conv. - **urea hand cream for dry cracked hands**4K/yr-46.4%7.0% conv. - **oukeya urea cream**3K/yr+9.9%9.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/urea-hand-cream/search-terms)
## **Top urea hand cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUKEYA Urea Cream 40 Percent Foot & Hand Cream for Dry Cracked Urea Lotion for Feet Maximum Strength**OUKEYA**$12.63**4.6★9,970 rev](https://www.amazon.com/dp/B09854CPGD) [2**OUKEYA Urea Cream 40 Percent Tube 3 Oz Foot & Hand Cream for Dry Cracked 40 per Urea Lotion for Feet Maximum Strength**OUKEYA**$8.52**4.6★611 rev](https://www.amazon.com/dp/B0CKVSX31G) [3**Eucerin Dry Skin Intensive Hand Cream - 5% Urea 75ml**Eucerin**$15.15**4.6★3,824 rev](https://www.amazon.com/dp/B003CGISFI) [4**OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz**OUKEYA**$13.49**4.6★2,588 rev](https://www.amazon.com/dp/B0CQN4WG7Y) [5**Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)**RUGBY LABORATORIES**$9.93**4.5★3,067 rev](https://www.amazon.com/dp/B071DPQSBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OUKEYA Urea Cream 40 Percent with 3% Niacinamide Intensive Moisturizer for Extremely Dry Chapped Rough Skin on Hands Feet Elbows & Knees Deep Hydration & Evens Skin Tone 5.29oz**OUKEYA**$15.62**54 rev5mo ago](https://www.amazon.com/dp/B0FXL8CR5Y) [**Misoour 25% Urea Hand Cream for Feet with 2% Salicylic Acid & 5% AHA+Aloe Vera Urea Foot Cream for Dry Cracked Hands Heels and Feet Moisturizer and Repair for Rough Skin**Misoour**$18.45**62 rev1y ago](https://www.amazon.com/dp/B0FGQ13XVC) [**OUKEYA Urea Cream 40 Percent for Feet Maximum Strength Moisturizer Intensive Hydrating Foot Cream for Dry Cracked Skin Softens Rough Heels Knees & Elbows 5.29 oz**OUKEYA**$12.97**107 rev1y ago](https://www.amazon.com/dp/B0DP4T69P6) [**Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g**Clyecfra**$14.20**1,458 rev1y ago](https://www.amazon.com/dp/B0DP597DVZ) [**OKeeffes Working Hands Intense Renewal Hand Cream with Urea 3 oz Tube (Pack of 1) Softens & Smooths Extremely Dry Callused Hands**O'Keeffe's**$10.50**804 rev1y ago](https://www.amazon.com/dp/B0DBZYHNDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OKeeffes Working Hands Intense Renewal Hand Cream with Urea 3 oz Tube (Pack of 1) Softens & Smooths Extremely Dry Callused Hands**O'Keeffe's**$10.50**4.6★**▲ 238%**](https://www.amazon.com/dp/B0DBZYHNDD) [**OUKEYA Urea Cream 40 Percent with 3% Niacinamide Intensive Moisturizer for Extremely Dry Chapped Rough Skin on Hands Feet Elbows & Knees Deep Hydration & Evens Skin Tone 5.29oz**OUKEYA**$15.62**4.3★**▲ 155%**](https://www.amazon.com/dp/B0FXL8CR5Y) [**OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz**OUKEYA**$13.49**4.6★**▲ 68%**](https://www.amazon.com/dp/B0CQN4WG7Y) [**Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)**RUGBY LABORATORIES**$9.93**4.5★**▲ 40%**](https://www.amazon.com/dp/B071DPQSBF) [**Eucerin Dry Skin Intensive Hand Cream - 5% Urea 75ml**Eucerin**$15.15**4.6★**▲ 24%**](https://www.amazon.com/dp/B003CGISFI)
**~~View all trending →~~**
## **What buyers say about urea hand cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Great for dry heels”*
**Soft Feel**17%
*“Goes on smooth”*
**Quality-Overall**8%
*“Excellent product”*
**Efficiency**7%
*“It works well”*
**Suitability Dry Skin**6%
*“Great for dry skin”*
**Value For Money**4%
*“For the price”*
**Absorbency**4%
*“Rapidly absorbed”*
**Smell**4%
*“Smells fresh”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Symptom Reduction**2%
*“with consistent use, Ive noticed improvement”*
### **What buyers complain about **
**Moist/Dry**11%
*“Not moisturizing”*
**Adhesion/Stickiness**10%
*“Feels a tad sticky”*
**Smell**8%
*“Slight smell”*
**Functionality-Overall**6%
*“No results”*
**Value For Money**5%
*“Expensive”*
**Thickness**5%
*“Too thick”*
**Allergies**4%
*“Irritated my skin”*
**Texture/Consistency-Overall**4%
*“The texture is very chalky”*
**Residue**3%
*“Done kind of residue”*
**Skin Health**2%
*“really do not think it has done anything for my skin”*
### **Top return reasons **
**Functionality-Overall**14%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**9%
**Smell**9%
**Moist/Dry**8%
**Texture/Consistency-Overall**6%
**Leak-Proof**4%
**Residue**4%
**Size-Overall**3%
**Thickness**3%
## **Common questions**
- **Is urea hand cream profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the urea hand cream niche?**
- 12 brands and 76 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in urea hand cream?**
- Top complaints mined from reviews: Moist/Dry, Adhesion/Stickiness, Smell. The return rate is 0.6%.
- **What does it cost to enter the urea hand cream niche?**
- Listings span $7.14–$22.14; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 7,048 reviews — the moat a new listing must climb.
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