---
title: "Urea Gel — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urea-gel"
last_updated: "2026-08-09T15:25:00.784Z"
locale: en
meta:
description: "Niche score 44/100 · $91K/yr market · 35K searches/yr · $24.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $91K/yr market · 35K searches/yr · $24.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Urea Gel — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **urea gel**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 18Conversion 89Competition 18Returns 97Price range 85Avg price 95Brand share 16Review moat 25Quality gap 43
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.57**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.64–$54.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,144.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 35K searches
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, urea gel is a $91K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea gel market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$74K–$98K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**4%**
- Generic40% - GILDEN TREE33% - OUKEYA9% - Scientific Solutions Global7% - Ellocy4% - Ebanel3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -14.9% search growth over the last 90 days.
900700Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/urea-gel/trend)
## **Top urea gel search terms**
- **urea gel**19K/yr-11.8%7.3% conv. - **kera 42 cream urea 42**5K/yr-16.4%6.7% conv. - **kera-42 foot cream urea 42 medical strength**3K/yr-23.3%11.2% conv. - **kera 42**3K/yr+8.9%8.5% conv. - **kera-42 cream**3K/yr-16.6%5.6% conv. - **kera 42 foot cream**2K/yr-31.6%9.3% conv. - **urea gel 42 percent for feet**1K/yr-43.8%25.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/urea-gel/search-terms)
## **Top urea gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$37K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Urea Gel 42 Percent For Feet Maximum Strength Softens Cracked Heel Calluses & Thick Toenails**GILDEN TREE**$15.60**4.3★5,664 rev](https://www.amazon.com/dp/B0862J2FRP) [2**Kera 42 Cream 42% Urea Professional**Generic**$54.60**4.7★66 rev](https://www.amazon.com/dp/B0BWLHGC6Y) [3**Cream 42% Urea Professional by Kera**Generic**$54.16**5.0★6 rev](https://www.amazon.com/dp/B0FQSKLH82) [4**Kera 42 Urea Cream 42% Professional Foot Moisturizer for Dry Cracked Skin Calluses & Rough Heels**Generic**$53.09**4.5★2 rev](https://www.amazon.com/dp/B0GY62DV8V) [5**Urea 50% Nail Gel - Softens Cracked Heel Calluses & Thick Toenails - Repairs Damaged Yellow Discolored Nails Highly Effective & Quick-Dry Fingernails & Toenail Treatment**Scientific Solutions Global**$27.40**4.2★1,749 rev](https://www.amazon.com/dp/B0881ZBXWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cream 42% Urea Professional by Kera**Generic**$54.16**6 rev10mo ago](https://www.amazon.com/dp/B0FQSKLH82) [**42% Urea Cream for Dry & Cracked Skin - Foot & Hand Cream with 2% Salicylic Acid 5% Vitamin E Tea Tree Oil Aloe Vera Shea Butter - Moisturizer & Skin Repair Cream for Feet Maximum Strength**URQT**$9.97**438 rev1y ago](https://www.amazon.com/dp/B0DSP2SY3X) [**Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g**Clyecfra**$14.20**1,458 rev1y ago](https://www.amazon.com/dp/B0DP597DVZ) [**OUKEYA Urea Cream 42 Percent with 2% Salicylic Acid 3 Oz Foot & Hand Cream for Dry Cracked Heels Deep Moisturizing & Softening Keratin Feet Cream Nourishing Skin Care Lotion for Rough Dry Areas**OUKEYA**$9.64**162 rev1y ago](https://www.amazon.com/dp/B0DKJMJC5C) [**OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz**OUKEYA**$13.49**2,588 rev2y ago](https://www.amazon.com/dp/B0CQN4WG7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kera 42 Urea Cream 42% Professional Foot Moisturizer for Dry Cracked Skin Calluses & Rough Heels**Generic**$53.09**4.5★**▲ 320%**](https://www.amazon.com/dp/B0GY62DV8V) [**OUKEYA Urea Cream 42 Percent with 2% Salicylic Acid 3 Oz Foot & Hand Cream for Dry Cracked Heels Deep Moisturizing & Softening Keratin Feet Cream Nourishing Skin Care Lotion for Rough Dry Areas**OUKEYA**$9.64**4.6★**▲ 69%**](https://www.amazon.com/dp/B0DKJMJC5C) [**Cream 42% Urea Professional by Kera**Generic**$54.16**5.0★**▲ 34%**](https://www.amazon.com/dp/B0FQSKLH82) [**Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair**Ebanel**$15.70**4.3★**▲ 15%**](https://www.amazon.com/dp/B082TSRP9J) [**OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz**OUKEYA**$13.49**4.6★**▲ 12%**](https://www.amazon.com/dp/B0CQN4WG7Y)
**~~View all trending →~~**
## **What buyers say about urea gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**21%
*“Soft and smooth”*
**Moist/Dry**16%
*“dries quickly”*
**Efficiency**12%
*“It works well”*
**Quality-Overall**8%
*“Consistent product”*
**Value For Money**4%
*“Good Deal”*
**Advertised Vs Actual Product**4%
*“Works as directed”*
**Suitability Dry Skin**4%
*“It works well for dry skin”*
**Smell**4%
*“Smells Wonderful”*
**Symptom Reduction**2%
*“no more dark spots”*
**Absorbency**2%
*“It absorbs well”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“Like other folks who purchased recently the product I received was INCREDIBLY sticky”*
**Moist/Dry**10%
*“I didn't feel more hydration”*
**Smell**7%
*“Slight smell”*
**Functionality-Overall**7%
*“not effective”*
**Thickness**5%
*“This cream is very thick”*
**Residue**5%
*“white skin residue”*
**Texture/Consistency-Overall**4%
*“The texture is very chalky”*
**Allergies**4%
*“rash around my neck”*
**Value For Money**3%
*“Waste of money”*
**Skin Health**2%
*“Caused my skin to burn and peel”*
### **Top return reasons **
**Functionality-Overall**14%
**Adhesion/Stickiness**13%
**Smell**10%
**Advertised Vs Actual Product**8%
**Moist/Dry**7%
**Leak-Proof**6%
**Texture/Consistency-Overall**6%
**Residue**5%
**Thickness**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is urea gel profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the urea gel niche?**
- 8 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in urea gel?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Smell. The return rate is 0.7%.
- **What does it cost to enter the urea gel niche?**
- Listings span $9.64–$54.60; the average listing price is $24.57 (sweet spot $15–$100). The average incumbent carries 4,145 reviews — the moat a new listing must climb.
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