---
title: "Products — urea face cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urea-face-cream/products"
last_updated: "2026-08-09T19:09:12.558Z"
locale: en
meta:
  description: "Niche score 46/100 · $131K/yr market · 148K searches/yr · $21.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $131K/yr market · 148K searches/yr · $21.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — urea face cream - Flapen"
---

# **urea face cream**

**Skip it**

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 29Conversion 51Competition 33Returns 96Price range 82Avg price 92Brand share 16Review moat 63Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.04–$39.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****998.35**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$131K**

$131K/yr · 148K searches

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Products