---
title: "Urea Face Cream — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urea-face-cream"
last_updated: "2026-08-09T19:02:45.841Z"
locale: en
meta:
description: "Niche score 46/100 · $131K/yr market · 148K searches/yr · $21.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $131K/yr market · 148K searches/yr · $21.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Urea Face Cream — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **urea face cream**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 29Conversion 51Competition 33Returns 96Price range 82Avg price 92Brand share 16Review moat 63Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.04–$39.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****998.35**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$131K**
$131K/yr · 148K searches
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, urea face cream is a $131K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea face cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$130K–$173K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#1,168**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**4%**
- ZEROID75% - CeraVe7% - JUMISO5% - La Roche-Posay4% - The INKEY List3% - UREA LABS2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/urea-face-cream/trend)
## **Top urea face cream search terms**
- **zeroid**70K/yr+16.4%4.8% conv. - **urea face cream**27K/yr-9.0%2.1% conv. - **urea cream for face**14K/yr-18.6%1.9% conv. - **urea face moisturizer**9K/yr-8.8%1.8% conv. - **urea face**6K/yr-17.5%1.6% conv. - **zeroid moisturizer**3K/yr+66.6%5.2% conv. - **urea for face**5K/yr-13.4%1.7% conv. - **zeroid cream**4K/yr+3.9%6.0% conv. - **urea cream face**4K/yr-4.4%2.8% conv. - **urea 5%**4K/yr-18.6%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/urea-face-cream/search-terms)
## **Top urea face cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZEROID Intensive Cream 2.7 fl oz (80ml)**ZEROID**$20.25**4.4★308 rev](https://www.amazon.com/dp/B0793K5LHZ) [2**ZEROID Soothing Cream 2.7 fl oz (80ml)**ZEROID**$22.76**4.5★394 rev](https://www.amazon.com/dp/B06XWHLZMD) [3**ZEROID Richenic Cream with Urea 5% 2.0 fl oz (60ml)**ZEROID**$18.61**4.4★341 rev](https://www.amazon.com/dp/B07BNLSWHD) [4**JUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz**JUMISO**$16.67**4.7★45 rev](https://www.amazon.com/dp/B0GMG8B2HL) [5**ZEROID Pimprove Moisturizer Cream 3.4 fl oz (100ml)**ZEROID**$26.06**4.5★141 rev](https://www.amazon.com/dp/B07XCPRT5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz**JUMISO**$16.67**45 rev5mo ago](https://www.amazon.com/dp/B0GMG8B2HL) [**Prequel Reactive Skin Solutions - Soothing Hydrating Face Moisturizer for Sensitive Skin. Barrier Support Cream with 5% Ectoin Urea and Allantoin for Extreme Dryness Calming and Renewal**Prequel**$23.90**162 rev1y ago](https://www.amazon.com/dp/B0F351NR98) [**APLB Urea Hyaluronic Acid Facial Cream | UREA HYALU CEN 30.8% 1.86 FL.OZ/Korean Skincare Deep hydration & Soothing Dry skin Wrinkle care Revitalize for gentle and improve skin texture**APLB**$14.85**13 rev1y ago](https://www.amazon.com/dp/B0DGPV637Z) [**CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 8oz**CeraVe**$14.81**4,445 rev2y ago](https://www.amazon.com/dp/B0CVYLNZB8) [**La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application**La Roche-Posay**$22.14**3,295 rev2y ago](https://www.amazon.com/dp/B0CB9D3Y2Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUMISO Urea 5% Face Cream for Extremely Dry Flaky Skin 2.7 fl oz**JUMISO**$16.67**4.7★**▲ 89%**](https://www.amazon.com/dp/B0GMG8B2HL) [**ZEROID Intensive Cream 2.7 fl oz (80ml)**ZEROID**$20.25**4.4★**▲ 74%**](https://www.amazon.com/dp/B0793K5LHZ) [**ZEROID Foaming Cleanser 8.1 fl oz (240ml)**ZEROID**$17.96**4.5★**— 9%**](https://www.amazon.com/dp/B0793KTZS7) [**APLB Urea Hyaluronic Acid Facial Cream | UREA HYALU CEN 30.8% 1.86 FL.OZ/Korean Skincare Deep hydration & Soothing Dry skin Wrinkle care Revitalize for gentle and improve skin texture**APLB**$14.85**4.1★**— 3%**](https://www.amazon.com/dp/B0DGPV637Z) [**ZEROID Pimprove Moisturizer Cream 3.4 fl oz (100ml)**ZEROID**$26.06**4.5★**— 1%**](https://www.amazon.com/dp/B07XCPRT5K)
**~~View all trending →~~**
## **What buyers say about urea face cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**24%
*“does moisturize”*
**Suitability Dry Skin**14%
*“Great for dry skin”*
**Quality-Overall**9%
*“Decent lotion”*
**Soft Feel**6%
*“Makes my skin so soft”*
**Absorbency**6%
*“absorbs beautifully”*
**Suitability Combination Skin**5%
*“works well with sensitive skin”*
**Allergies**3%
*“it has not caused any irritation at all”*
**Value For Money**3%
*“it is incredibly affordable”*
**Symptom Reduction**2%
*“This product Finally was what gave her skin some relief, calmed the pain and inflammation, nearly stopped the breakouts and is allowing her skin to heal up”*
**Advertised Vs Actual Product**2%
*“Works as stated”*
### **What buyers complain about **
**Allergies**12%
*“itchy skin on my face”*
**Suitability Dry Skin**8%
*“Hasn't helped my dry skin”*
**Adhesion/Stickiness**6%
*“Very sticky to the touch”*
**Smell**6%
*“Not fragrance free”*
**Moist/Dry**4%
*“has dry skin”*
**Value For Money**4%
*“Overpriced”*
**Functionality-Overall**3%
*“It does not work”*
**Thickness**3%
*“Consistence is on the thicker side”*
**Size-Overall**3%
*“It's my fault for not checking the size more closely”*
**Skin Health**3%
*“It leaves a film on my skin that rolls up”*
### **Top return reasons **
**Size-Overall**11%
**Moist/Dry**10%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Value For Money**8%
**Smell**7%
**Adhesion/Stickiness**6%
**Suitability Dry Skin**5%
**Leak-Proof**4%
**Skin Health**4%
## **Common questions**
- **Is urea face cream profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the urea face cream niche?**
- 8 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in urea face cream?**
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Adhesion/Stickiness. The return rate is 0.8%.
- **When does demand for urea face cream peak?**
- Demand peaks in Feb–Mar–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the urea face cream niche?**
- Listings span $10.04–$39.82; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)