---
title: "Urea Cream 40 Percent for Feet — $4.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urea-cream-40-percent-for-feet"
last_updated: "2026-08-09T19:32:15.565Z"
locale: en
meta:
description: "Niche score 56/100 · $4.5M/yr market · 3.5M searches/yr · $12.92 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $4.5M/yr market · 3.5M searches/yr · $12.92 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Urea Cream 40 Percent for Feet — $4.5M/yr Amazon US Niche (2026) - Flapen"
---
# **urea cream 40 percent for feet**
**Launch it**
A $4.5M/yr market growing +13.4% this quarter with returns at 0.6% — clears our launch bar.
Market size 97Growth 42Conversion 87Competition 21Returns 97Price range 53Avg price 58Brand share 39Review moat 23Quality gap 33
**Market size**
**Incredible****$4.5M**
$4.5M/yr · 3.5M searches
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.61–$22.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,515.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, urea cream 40 percent for feet is a $4.5M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Jun. Verdict: Launch it — 56/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea cream 40 percent for feet market data**
- **Units sold / yr**
- **400K–500K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$5.2M–$6.5M**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**14%**
- Ebanel34% - OUKEYA26% - VREKEF9% - Grocerism8% - La Roche-Posay5% - Clyecfra4% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
125K75KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jun · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/urea-cream-40-percent-for-feet/trend)
## **Top urea cream 40 percent for feet search terms**
- **urea cream**1.4M/yr+13.4%8.3% conv. - **urea cream 40 percent for feet maximum strength**565K/yr+6.5%14.2% conv. - **urea foot cream**350K/yr+17.4%7.8% conv. - **urea**310K/yr+19.5%3.9% conv. - **40% urea cream**142K/yr+29.0%14.1% conv. - **urea lotion**147K/yr+27.1%3.7% conv. - **urea 40%**144K/yr-14.5%9.4% conv. - **urea cream for feet**80K/yr+19.4%7.1% conv. - **40% urea cream for feet**81K/yr-7.2%15.3% conv. - **urea cream 40%**28K/yr+67.4%8.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/urea-cream-40-percent-for-feet/search-terms)
## **Top urea cream 40 percent for feet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$455K20%$909K30%$1.4M40%$1.8M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair**Ebanel**$15.70**4.3★28,725 rev](https://www.amazon.com/dp/B082TSRP9J) [2**OUKEYA Urea Cream 40 Percent Foot & Hand Cream for Dry Cracked Urea Lotion for Feet Maximum Strength**OUKEYA**$12.63**4.6★9,970 rev](https://www.amazon.com/dp/B09854CPGD) [3**Grocerism Urea Cream 40 Percent for Feet with 2% Salicylic Acid 5.29 oz || Foot Cream and Hand Cream Maximum Strength for Dry Rough Callused Skin Exfoliating Moisturizer for Heels Elbows and Knees**Grocerism**$11.68**4.5★9,740 rev](https://www.amazon.com/dp/B08TT7Q8YW) [4**VREKEF Urea Cream 40 Percent with 2 Percent Salicylic Acid Foot & Hand Cream for Dry Cracked Heels Callus Softener for Feet Exfoliating Foot Cream for Rough Thick Skin 5.29 oz**VREKEF**$11.37**4.6★1,212 rev](https://www.amazon.com/dp/B0DNTMLMT8) [5**La Roche-Posay Lipikar Urea 10% Roughness Smoothing Lotion Body Lotion For Dry Skin With 10% Urea + Shea Butter + Allantoin Rough And Bumpy Skin Lotion Softens & Smooths Skin With 1 Application**La Roche-Posay**$22.14**4.7★3,256 rev](https://www.amazon.com/dp/B0CB9D3Y2Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FAMIKYA Urea Cream 40 Percent for Feet Maximum Strength 6 OZ Foot Cream for Dry Cracked Heels Callus Care with 2% Salicylic Acid Moisturizer for Hands Elbows Knees Rough Skin**FAMIKYA**$9.62**57 rev4mo ago](https://www.amazon.com/dp/B0GH6HSZS5) [**60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz**QJCWXIAOX**$8.61**1,038 rev1y ago](https://www.amazon.com/dp/B0F8NRSYW5) [**VREKEF Urea Cream 40 Percent with 2% Salicylic Acid Urea Cream 40 Percent for Feet Maximum Strength Foot & Hand Cream for Dry Cracked Heels Callus Softener for Rough Thick Skin 5.29 oz**VREKEF**$9.76**497 rev1y ago](https://www.amazon.com/dp/B0F93FYQK7) [**VREKEF Urea Cream 40 Percent with 2 Percent Salicylic Acid Foot & Hand Cream for Dry Cracked Heels Callus Softener for Feet Exfoliating Foot Cream for Rough Thick Skin 5.29 oz**VREKEF**$11.37**1,212 rev1y ago](https://www.amazon.com/dp/B0DNTMLMT8) [**Clyecfra 60% Urea Cream with 2% Salicylic Acid Urea Cream 60 Percent for Feet & Hands- Maximum Strength Moisturizer for Rough Dry Thick & Cracked Skin Callus Remover Deep Hydration 150g**Clyecfra**$14.20**1,458 rev1y ago](https://www.amazon.com/dp/B0DP597DVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FAMIKYA Urea Cream 40 Percent for Feet Maximum Strength 6 OZ Foot Cream for Dry Cracked Heels Callus Care with 2% Salicylic Acid Moisturizer for Hands Elbows Knees Rough Skin**FAMIKYA**$9.62**4.8★**▲ 187%**](https://www.amazon.com/dp/B0GH6HSZS5) [**OUKEYA Urea Cream 42% plus Salicylic Acid 2% - Foot & Hand Cream to Moisturize Soften & Smooth Dry Cracked Rough Skin on Heels Knees & Elbows 5.29 oz**OUKEYA**$13.49**4.6★**▲ 33%**](https://www.amazon.com/dp/B0CQN4WG7Y) [**Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair**Ebanel**$15.70**4.3★**▲ 23%**](https://www.amazon.com/dp/B082TSRP9J) [**VREKEF Urea Cream 40 Percent with 2% Salicylic Acid Urea Cream 40 Percent for Feet Maximum Strength Foot & Hand Cream for Dry Cracked Heels Callus Softener for Rough Thick Skin 5.29 oz**VREKEF**$9.76**4.6★**▲ 20%**](https://www.amazon.com/dp/B0F93FYQK7) [**60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz**QJCWXIAOX**$8.61**4.4★**▲ 15%**](https://www.amazon.com/dp/B0F8NRSYW5)
**~~View all trending →~~**
## **What buyers say about urea cream 40 percent for feet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Goes on smoothly”*
**Moist/Dry**19%
*“Dries quickly”*
**Efficiency**9%
*“its been really effective”*
**Quality-Overall**8%
*“Consistent product”*
**Suitability Dry Skin**5%
*“Great for dry skin”*
**Smell**4%
*“Very mild scent”*
**Value For Money**4%
*“Good price”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Absorbency**3%
*“Easily absorbed”*
**Symptom Reduction**2%
*“with consistent use, Ive noticed improvement”*
### **What buyers complain about **
**Adhesion/Stickiness**10%
*“your skin is sticky”*
**Moist/Dry**9%
*“However is not the best for moisturizing”*
**Functionality-Overall**9%
*“Did not work”*
**Smell**7%
*“Not fragrance free”*
**Thickness**5%
*“This cream is very thick”*
**Allergies**4%
*“Skin irritation”*
**Texture/Consistency-Overall**3%
*“The texture is very chalky”*
**Value For Money**3%
*“Overpriced”*
**Residue**3%
*“white skin residue”*
**Skin Health**3%
*“Caused my skin to burn and peel”*
### **Top return reasons **
**Functionality-Overall**15%
**Adhesion/Stickiness**12%
**Smell**9%
**Advertised Vs Actual Product**9%
**Moist/Dry**6%
**Texture/Consistency-Overall**6%
**Leak-Proof**5%
**Residue**4%
**Thickness**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is urea cream 40 percent for feet profitable to sell on Amazon United States?**
- The niche generates $4.5M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Launch it (56/100).
- **How competitive is the urea cream 40 percent for feet niche?**
- 11 brands and 37 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in urea cream 40 percent for feet?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Functionality-Overall. The return rate is 0.6%.
- **When does demand for urea cream 40 percent for feet peak?**
- Demand peaks in Feb–Jun; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the urea cream 40 percent for feet niche?**
- Listings span $8.61–$22.14; the average listing price is $12.92 (sweet spot $15–$100). The average incumbent carries 7,516 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)