---
title: "Urea Cream 20 Percent — $560K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urea-cream-20-percent"
last_updated: "2026-08-09T23:00:43.698Z"
locale: en
meta:
description: "Niche score 50/100 · $560K/yr market · 301K searches/yr. A concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $560K/yr market · 301K searches/yr. A concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urea Cream 20 Percent — $560K/yr Amazon US Niche (2026) - Flapen"
---
# **urea cream 20 percent**
**Worth a look**
Shows low returns (0.7%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Market size 62Growth 32Conversion 92Competition 10Returns 97Price range 80Avg price 79Brand share 24Review moat 22Quality gap 43
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.93–$37.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.44**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$560K**
$560K/yr · 301K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****9,386.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, urea cream 20 percent is a $560K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urea cream 20 percent market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$493K–$658K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**6%**
- Cetaphil53% - RUGBY LABORATORIES20% - Grocerism9% - Ebanel4% - STRATUS PHARMACEUTICALS4% - Eucerin4% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/urea-cream-20-percent/trend)
## **Top urea cream 20 percent search terms**
- **cetaphil exfoliating rough and bumpy cream**50K/yr-15.3%11.4% conv. - **urea cream 20%**27K/yr+41.9%9.1% conv. - **20% urea cream**27K/yr+40.5%7.6% conv. - **urea 20% cream**28K/yr+20.2%9.6% conv. - **cetaphil rough and bumpy cream**37K/yr-7.8%11.4% conv. - **urea 20**18K/yr-5.1%8.9% conv. - **cetaphil urea**16K/yr-19.3%5.8% conv. - **urea 20%**12K/yr+20.9%6.6% conv. - **cetaphil rough and bumpy**14K/yr-3.7%7.7% conv. - **cetaphil urea cream 20 percent**9K/yr+12.7%6.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/urea-cream-20-percent/search-terms)
## **Top urea cream 20 percent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$84K30%$168K45%$252K60%$336K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cetaphil Exfoliating Rough & Bumpy Cream Lightweight Cream for All Skin Types 8 oz Tube 20% Urea Gently Exfoliates Refines Skin Texture Dermatologist Recommended Brand**Cetaphil**$14.38**4.5★890 rev](https://www.amazon.com/dp/B0CZDDLWVT) [2**Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)**RUGBY LABORATORIES**$9.93**4.5★3,075 rev](https://www.amazon.com/dp/B071DPQSBF) [3**Urea Cream 20 Percent For Feet Plus 2% Salicylic Acid 150g || Foot Cream and Hand Cream Maximum Strength with Hyaluronic Acid Tea Tree and Aloe Vera for Deep Moisturizes**Grocerism**$11.35**4.5★9,797 rev](https://www.amazon.com/dp/B09MFMSWFM) [4**Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair**Ebanel**$15.70**4.3★28,838 rev](https://www.amazon.com/dp/B082TSRP9J) [5**STRATUS PHARMACEUTICALS Urea 20% Cream with Vitamin E 3 oz**STRATUS PHARMACEUTICALS**$14.91**4.6★44 rev](https://www.amazon.com/dp/B01MTIPU0H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cetaphil Exfoliating Rough & Bumpy Cream Lightweight Cream for All Skin Types 8 oz Tube 20% Urea Gently Exfoliates Refines Skin Texture Dermatologist Recommended Brand**Cetaphil**$14.38**890 rev2y ago](https://www.amazon.com/dp/B0CZDDLWVT) [**Urea Cream 20 Percent For Feet Plus 2% Salicylic Acid 150g || Foot Cream and Hand Cream Maximum Strength with Hyaluronic Acid Tea Tree and Aloe Vera for Deep Moisturizes**Grocerism**$11.35**9,797 rev4y ago](https://www.amazon.com/dp/B09MFMSWFM) [**Cetaphil Daily Smoothing Moisturizer for Rough and Bumpy Skin | 10 fl oz | For Sensitive Skin | Urea Cream Hydrates and Exfoliates to Smooth Skin | Fragrance Free | Dermatologist Recommended**Cetaphil**$37.03**1,780 rev5y ago](https://www.amazon.com/dp/B093VWXZSB) [**Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair**Ebanel**$15.70**28,838 rev6y ago](https://www.amazon.com/dp/B082TSRP9J) [**Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle**Eucerin**$13.90**11,322 rev7y ago](https://www.amazon.com/dp/B07H14726J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STRATUS PHARMACEUTICALS Urea 20% Cream with Vitamin E 3 oz**STRATUS PHARMACEUTICALS**$14.91**4.6★**▲ 117%**](https://www.amazon.com/dp/B01MTIPU0H) [**Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair**Ebanel**$15.70**4.3★**▲ 43%**](https://www.amazon.com/dp/B082TSRP9J) [**Eucerin Roughness Smoothing Body Lotion for Dry Rough Skin Urea Enriched Body Moisturizer 16.9 FL OZ Pump Bottle**Eucerin**$13.90**4.6★**▲ 27%**](https://www.amazon.com/dp/B07H14726J) [**Cetaphil Daily Smoothing Moisturizer for Rough and Bumpy Skin | 10 fl oz | For Sensitive Skin | Urea Cream Hydrates and Exfoliates to Smooth Skin | Fragrance Free | Dermatologist Recommended**Cetaphil**$37.03**4.4★**— 9%**](https://www.amazon.com/dp/B093VWXZSB) [**Rugby Urea 20% Intensive Hydrating Cream - Urea Cream for Feet Hands Knees and Elbows - 3 Oz (1 Pack)**RUGBY LABORATORIES**$9.93**4.5★**— 8%**](https://www.amazon.com/dp/B071DPQSBF)
**~~View all trending →~~**
## **What buyers say about urea cream 20 percent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“Soft”*
**Moist/Dry**12%
*“Great moisturizer”*
**Efficiency**11%
*“Works EXTREMELY well”*
**Quality-Overall**9%
*“Good quality”*
**Suitability Dry Skin**6%
*“this really helps to get rid of the dry skin”*
**Advertised Vs Actual Product**4%
*“Works as directed”*
**Value For Money**4%
*“Worth the money”*
**Smell**3%
*“Nice smell”*
**Suitability Combination Skin**3%
*“Worked well on our skin”*
**Allergies**3%
*“No skin irritation”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“The stickiness drives me nuts”*
**Moist/Dry**9%
*“doesnt moisturize”*
**Residue**6%
*“Leaves sticky residue”*
**Smell**6%
*“Awful scent”*
**Thickness**5%
*“This cream is very thick”*
**Functionality-Overall**5%
*“not effective”*
**Texture/Consistency-Overall**4%
*“The texture is very chalky”*
**Allergies**4%
*“I got a rash”*
**Value For Money**3%
*“grossly overpriced”*
**Absorbency**3%
*“it does not absorb”*
### **Top return reasons **
**Adhesion/Stickiness**13%
**Functionality-Overall**12%
**Smell**8%
**Leak-Proof**8%
**Texture/Consistency-Overall**6%
**Moist/Dry**6%
**Advertised Vs Actual Product**6%
**Residue**5%
**Thickness**4%
**Product Condition**4%
## **Common questions**
- **Is urea cream 20 percent profitable to sell on Amazon United States?**
- The niche generates $560K/yr across 9 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the urea cream 20 percent niche?**
- 8 brands and 47 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in urea cream 20 percent?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Residue. The return rate is 0.7%.
- **When does demand for urea cream 20 percent peak?**
- Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the urea cream 20 percent niche?**
- Listings span $9.93–$37.03; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 9,387 reviews — the moat a new listing must climb.
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