---
title: "Urban Decay All Nighter Setting Spray — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/urban-decay-all-nighter-setting-spray"
last_updated: "2026-08-09T13:20:49.035Z"
locale: en
meta:
description: "Niche score 54/100 · $1.8M/yr market · 660K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.8M/yr market · 660K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urban Decay All Nighter Setting Spray — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **urban decay all nighter setting spray**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 91Growth 46Conversion 89Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 47Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.21**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.72–$29.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 660K searches
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,781.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, urban decay all nighter setting spray is a $1.8M/yr Amazon United States market (660K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urban decay all nighter setting spray market data**
- **Units sold / yr**
- **60K–80K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.5M–$2.0M**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- URBAN DECAY97% - Charlotte Tilbury3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +16.6% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/urban-decay-all-nighter-setting-spray/trend)
## **Top urban decay all nighter setting spray search terms**
- **urban decay all nighter setting spray**270K/yr+62.7%12.0% conv. - **urban decay setting spray**200K/yr-26.2%9.0% conv. - **all nighter setting spray urban decay**76K/yr+5.5%14.5% conv. - **all nighter setting spray**33K/yr+25.6%7.3% conv. - **all nighter**27K/yr-9.2%4.2% conv. - **urban decay all nighter**22K/yr+18.5%7.1% conv. - **setting spray urban decay**18K/yr+12.1%7.8% conv. - **setting spray all nighter**5K/yr+9.0%9.6% conv. - **up all night setting spray**4K/yr+7.6%8.8% conv. - **urban decay spray**3K/yr+67.0%8.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/urban-decay-all-nighter-setting-spray/search-terms)
## **Top urban decay all nighter setting spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$263K30%$527K45%$790K60%$1.1M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$28.51**4.7★1,560 rev](https://www.amazon.com/dp/B0F75ZR6H9) [2**Urban Decay All Nighter Waterproof Makeup Travel Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 1 fl oz**URBAN DECAY**$15.72**4.7★1,560 rev](https://www.amazon.com/dp/B0F756QDRX) [3**Urban Decay All Nighter Waterproof Makeup Setting Spray - Glass-Skin Glow Finish Up to 24HR Wear Ultra-Fine Facial Mist Dewy Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$28.68**4.5★287 rev](https://www.amazon.com/dp/B0F7527WZF) [4**Urban Decay All Nighter Waterproof Makeup Setting Spray - Blurring Matte Finish Up to 24HR Wear Ultra-Fine Facial Mist Mattifying Oil Control Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$29.03**4.6★393 rev](https://www.amazon.com/dp/B0F74WS4HJ) [5**Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr Soothes and Blurs Skin Waterproof Wedding Makeup**Charlotte Tilbury**$24.13**4.6★5,109 rev](https://www.amazon.com/dp/B08FF2ZH33)
### **Newest**
by launch date
[**Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$28.51**1,560 rev1y ago](https://www.amazon.com/dp/B0F75ZR6H9) [**Urban Decay All Nighter Waterproof Makeup Travel Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 1 fl oz**URBAN DECAY**$15.72**1,560 rev1y ago](https://www.amazon.com/dp/B0F756QDRX) [**Urban Decay All Nighter Waterproof Makeup Setting Spray - Glass-Skin Glow Finish Up to 24HR Wear Ultra-Fine Facial Mist Dewy Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$28.68**287 rev1y ago](https://www.amazon.com/dp/B0F7527WZF) [**Urban Decay All Nighter Waterproof Makeup Setting Spray - Blurring Matte Finish Up to 24HR Wear Ultra-Fine Facial Mist Mattifying Oil Control Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$29.03**393 rev1y ago](https://www.amazon.com/dp/B0F74WS4HJ) [**Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr Soothes and Blurs Skin Waterproof Wedding Makeup**Charlotte Tilbury**$24.13**5,109 rev5y ago](https://www.amazon.com/dp/B08FF2ZH33)
### **Trending**
90-day click momentum
[**Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr Soothes and Blurs Skin Waterproof Wedding Makeup**Charlotte Tilbury**$24.13**4.6★**▲ 203%**](https://www.amazon.com/dp/B08FF2ZH33) [**Urban Decay All Nighter Waterproof Makeup Travel Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 1 fl oz**URBAN DECAY**$15.72**4.7★**▲ 12%**](https://www.amazon.com/dp/B0F756QDRX) [**Urban Decay All Nighter Waterproof Makeup Setting Spray - Glass-Skin Glow Finish Up to 24HR Wear Ultra-Fine Facial Mist Dewy Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$28.68**4.5★**— 7%**](https://www.amazon.com/dp/B0F7527WZF) [**Urban Decay All Nighter Waterproof Makeup Setting Spray - Natural Finish Up to 24HR Wear Ultra-Fine Facial Mist Hydrating Foundation Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$28.51**4.7★**— 7%**](https://www.amazon.com/dp/B0F75ZR6H9) [**Urban Decay All Nighter Waterproof Makeup Setting Spray - Blurring Matte Finish Up to 24HR Wear Ultra-Fine Facial Mist Mattifying Oil Control Face Primer Smudge-Proof Transfer-Resistant - 4 fl oz**URBAN DECAY**$29.03**4.6★**▼ 21%**](https://www.amazon.com/dp/B0F74WS4HJ)
## **What buyers say about urban decay all nighter setting spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Durability**15%
*“Best for longevity and glow”*
**Value For Money**13%
*“I think its an excellent value for the money”*
**Quality-Overall**9%
*“Great quality setting spray”*
**Brightness/Shine/Glow**8%
*“gives my face an overall glow”*
**Smell**5%
*“I also love that it doesn't have an overpowering scent”*
**Advertised Vs Actual Product**5%
*“does what it says”*
**Suitability Combination Skin**5%
*“my skin looks shiny after using it”*
**Moist/Dry**4%
*“It doesnt dry my face”*
**Stitch/Finish/Polish**4%
*“the finish is very nice”*
**Weight Light**4%
*“Lightweight and helps control sweat”*
### **What buyers complain about **
**Value For Money**13%
*“It's a little expensive”*
**Moist/Dry**8%
*“others completely dry”*
**Smell**6%
*“It does not smell the same”*
**Functionality-Overall**6%
*“Doesn't work”*
**Suitability Dry Skin**4%
*“New formula doesnt give dewy- glass skin”*
**Size-Overall**4%
*“They so small”*
**Advertised Vs Actual Product**4%
*“not as good as advertised”*
**Adhesion/Stickiness**4%
*“Its sticky on my face”*
**Quality-Overall**3%
*“New formula isn't good”*
**Allergies**3%
*“Irritated and its tiny”*
### **Top return reasons **
**Smell**16%
**Functionality-Overall**16%
**Size-Overall**15%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Product Condition**5%
**Adhesion/Stickiness**5%
**Moist/Dry**3%
**Oily/Greasy**3%
**Quality-Overall**2%
## **Common questions**
- **Is urban decay all nighter setting spray profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 5 tracked products. 90-day search growth is +16.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the urban decay all nighter setting spray niche?**
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in urban decay all nighter setting spray?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.0%.
- **When does demand for urban decay all nighter setting spray peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the urban decay all nighter setting spray niche?**
- Listings span $15.72–$29.03; the average listing price is $25.21 (sweet spot $15–$100). The average incumbent carries 1,782 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)