---
title: "Unscented — $216K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented"
last_updated: "2026-08-10T01:58:14.841Z"
locale: en
meta:
description: "Niche score 39/100 · $216K/yr market · 155K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $216K/yr market · 155K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented — $216K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 32Conversion 92Competition 3Returns 99Price range 48Avg price 53Brand share 0Review moat 9Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.40**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.40–$25.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$216K**
$216K/yr · 155K searches
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****33,536.17**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unscented is a $216K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented market data**
- **Units sold / yr**
- **15K–20K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$186K–$248K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**582**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- eos69% - The Unscented Company13% - Cottonelle9% - 365 by Whole Foods Market9%
## **Demand**
Weekly Amazon search volume, last 37 weeks — +5.6% search growth over the last 90 days.
6K4KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented/trend)
## **Top unscented search terms**
- **fragrance free**20K/yr+15.7%0.1% conv. - **the unscented company**20K/yr+7.3%2.5% conv. - **365 dish soap**14K/yr+0.7%5.7% conv. - **eos fragrance free lotion**14K/yr+2.0%10.9% conv. - **unscented**15K/yr+20.2%0.2% conv. - **eos unscented body lotion**12K/yr+5.4%13.9% conv. - **eos sensitive skin lotion**7K/yr+7.1%12.4% conv. - **eos lotion fragrance free**9K/yr-3.3%10.1% conv. - **eos lotion unscented**9K/yr-16.2%13.4% conv. - **cottonelle fragrance free flushable wipes**5K/yr+14.2%10.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented/search-terms)
## **Top unscented products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$43K40%$86K60%$130K80%$173K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Shea Better Sensitive Skin Body Lotion - Fragrance-Free 48-Hour Moisture Eczema Cream & Dry Skin Relief Vegan 16 fl oz (Packaging may vary)**eos**$8.93**4.6★1,842 rev](https://www.amazon.com/dp/B0C7WTPT64) [2**Cottonelle Fragrance Free Flushable Wet Wipes Adult Wet Wipes 8 Flip-Top Packs 42 Wipes Per Pack**Cottonelle**$12.81**4.7★184,687 rev](https://www.amazon.com/dp/B0DK7VX94Z) [3**The Unscented Company Lotion Unscented 16.91 Fl Oz**The Unscented Company**$20.08**4.5★99 rev](https://www.amazon.com/dp/B08P3C27LK) [4**The Unscented Company Unscented Hand Soap Refill 67.6 FZ**The Unscented Company**$25.76**4.6★59 rev](https://www.amazon.com/dp/B0B3F9ZBLN) [5**365 by Whole Foods Market Unscented Dish Soap Plant-Derived Ingredients 24 Fl Oz**365 by Whole Foods Market**$3.40**4.6★7,265 rev](https://www.amazon.com/dp/B07YD5BPCS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cottonelle Fragrance Free Flushable Wet Wipes Adult Wet Wipes 8 Flip-Top Packs 42 Wipes Per Pack**Cottonelle**$12.81**184,687 rev1y ago](https://www.amazon.com/dp/B0DK7VX94Z) [**eos Shea Better Sensitive Skin Body Lotion - Fragrance-Free 48-Hour Moisture Eczema Cream & Dry Skin Relief Vegan 16 fl oz (Packaging may vary)**eos**$8.93**1,842 rev2y ago](https://www.amazon.com/dp/B0C7WTPT64) [**365 by Whole Foods Market Unscented Dish Soap Plant-Derived Ingredients 24 Fl Oz**365 by Whole Foods Market**$3.40**7,265 rev3y ago](https://www.amazon.com/dp/B07YD5BPCS) [**365 by Whole Foods Market Floral Lemon Peel Dish Soap 24 Fl Oz**365 by Whole Foods Market**$3.44**7,265 rev3y ago](https://www.amazon.com/dp/B07YD4VRBS) [**The Unscented Company Unscented Hand Soap Refill 67.6 FZ**The Unscented Company**$25.76**59 rev4y ago](https://www.amazon.com/dp/B0B3F9ZBLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cottonelle Fragrance Free Flushable Wet Wipes Adult Wet Wipes 8 Flip-Top Packs 42 Wipes Per Pack**Cottonelle**$12.81**4.7★**▲ 32%**](https://www.amazon.com/dp/B0DK7VX94Z) [**365 by Whole Foods Market Floral Lemon Peel Dish Soap 24 Fl Oz**365 by Whole Foods Market**$3.44**4.6★**▲ 20%**](https://www.amazon.com/dp/B07YD4VRBS) [**The Unscented Company Lotion Unscented 16.91 Fl Oz**The Unscented Company**$20.08**4.5★**▲ 10%**](https://www.amazon.com/dp/B08P3C27LK) [**The Unscented Company Unscented Hand Soap Refill 67.6 FZ**The Unscented Company**$25.76**4.6★**— 1%**](https://www.amazon.com/dp/B0B3F9ZBLN) [**365 by Whole Foods Market Unscented Dish Soap Plant-Derived Ingredients 24 Fl Oz**365 by Whole Foods Market**$3.40**4.6★**— 3%**](https://www.amazon.com/dp/B07YD5BPCS)
**~~View all trending →~~**
## **What buyers say about unscented**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Nice lemon fragrance”*
**Moist/Dry**11%
*“Long lasting moisturizing”*
**Soft Feel**10%
*“Very smooth”*
**Quality-Overall**9%
*“Great lotion”*
**Value For Money**5%
*“Worth the money”*
**Ease Of Cleaning**5%
*“Cleans Well”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Absorbency**3%
*“Absorbed nicely”*
**Cleansing**3%
*“It cleans quite well”*
**Allergies**2%
*“They do not irritate”*
### **What buyers complain about **
**Smell**14%
*“Not Fragrance Free”*
**Size-Overall**9%
*“The tissues are small”*
**Thickness**7%
*“Thin”*
**Ease Of Cleaning**6%
*“Still dont recommend ever flushing any wipes”*
**Allergies**4%
*“He seemed to develop itchy hand after using it”*
**Advertised Vs Actual Product**4%
*“Name is deceiving”*
**Moist/Dry**3%
*“not for moisturizing skin”*
**Ease Of Use**3%
*“It was incredibly frustrating to use”*
**Motor Power**3%
*“this product wont pump”*
**Durability**3%
*“it breaks easily”*
### **Top return reasons **
**Motor Power**30%
**Smell**19%
**Advertised Vs Actual Product**10%
**Moist/Dry**6%
**Size-Overall**6%
**Value For Money**4%
**Product Condition**3%
**Leak-Proof**3%
**Ease Of Cleaning**2%
**Ingredients-Overall**1%
## **Common questions**
- **Is unscented profitable to sell on Amazon United States?**
- The niche generates $216K/yr across 6 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the unscented niche?**
- 4 brands and 582 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in unscented?**
- Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 0.3%.
- **What does it cost to enter the unscented niche?**
- Listings span $3.40–$25.76; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 33,536 reviews — the moat a new listing must climb.
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