---
title: "Unscented Soap — $548K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-soap"
last_updated: "2026-08-09T19:56:40.973Z"
locale: en
meta:
description: "Niche score 42/100 · $548K/yr market · 613K searches/yr · $8.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $548K/yr market · 613K searches/yr · $8.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Soap — $548K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented soap**
**Skip it**
Prices mostly outside the sweet spot ($2.93–$16.12) — this niche doesn't clear our bar today.
Market size 62Growth 28Conversion 89Competition 24Returns 99Price range 8Avg price 24Brand share 19Review moat 18Quality gap 17
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$548K**
$548K/yr · 613K searches
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$8.56**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****16,241.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$2.93–$16.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, unscented soap is a $548K/yr Amazon United States market (613K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented soap market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$514K–$685K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- Basis26% - Dove26% - Ivory15% - Grisi13% - Dr. Bronner's12% - Cetaphil4% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +2.6% search growth over the last 90 days.
35K25KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-soap/trend)
## **Top unscented soap search terms**
- **unscented soap**105K/yr+0.4%6.9% conv. - **unscented bar soap**74K/yr-1.3%7.5% conv. - **fragrance free soap**46K/yr+7.5%4.8% conv. - **jabon neutro**34K/yr+10.6%7.9% conv. - **basis soap**37K/yr+3.6%17.4% conv. - **sensitive skin bar soap**31K/yr+10.3%5.8% conv. - **sensitive skin soap**30K/yr+0.9%7.3% conv. - **hypoallergenic soap**29K/yr-1.3%4.6% conv. - **soap for sensitive skin**26K/yr+10.2%3.4% conv. - **fragrance free bar soap**27K/yr+12.5%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-soap/search-terms)
## **Top unscented soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$110K30%$164K40%$219K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Basis Sensitive Skin Bar Soap for Body Hands and Face Unscented Soap Bar for Sensitive Skin with Chamomile and Aloe Vera Bar Soap Bulk Pack 4 Oz Bar Pack of 6**Basis**$11.26**4.7★11,912 rev](https://www.amazon.com/dp/B000HGIQRG) [2**Dove Beauty Bar Soap Sensitive 8 Bars for Sensitive Skin Fragrance Free and Hypoallergenic 3.75 oz**Dove**$11.82**4.8★60,436 rev](https://www.amazon.com/dp/B001ET7IQK) [3**Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack**Grisi**$7.69**4.6★1,968 rev](https://www.amazon.com/dp/B08QXTJYRX) [4**Dr. Bronners - Pure-Castile Bar Soap (Baby Unscented 5 ounce 2-pack) - Made with Organic Oils For Face Body Hair Gentle for Sensitive Skin Babies No Added Fragrance Biodegradable Vegan**Dr. Bronner's**$9.18**4.8★6,762 rev](https://www.amazon.com/dp/B00JF2PYVE) [5**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens & Phthalates For All Skin Types 3.17 oz (3 Count)**Ivory**$3.48**4.7★588 rev](https://www.amazon.com/dp/B0G4D2LD9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens & Phthalates For All Skin Types 3.17 oz (3 Count)**Ivory**$3.48**588 rev5mo ago](https://www.amazon.com/dp/B0G4D2LD9Y) [**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)**Ivory**$7.95**588 rev5mo ago](https://www.amazon.com/dp/B0G4DJLJWH) [**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (10 Count)**Ivory**$7.01**588 rev5mo ago](https://www.amazon.com/dp/B0G4DP6RYL) [**Ivory Sensitive Body Wash Fragrance-Free Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones Designed for Skins pH 35 oz**Ivory**$6.69**19,457 rev1y ago](https://www.amazon.com/dp/B09M7QR6KR) [**Grisi Neutral Hypoallergenic Bar Soap Fragrance-Free & Dye-Free for Face & Body Gentle Moisturizing Wash for Sensitive Skin pH-Balanced Natural Cleanser 3.5 oz | 6-Pack**Grisi**$7.69**1,968 rev5y ago](https://www.amazon.com/dp/B08QXTJYRX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (10 Count)**Ivory**$7.01**4.7★**▲ 136%**](https://www.amazon.com/dp/B0G4DP6RYL) [**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens Phthalates For All Skin Types 3.17 oz (12 Count)**Ivory**$7.95**4.7★**▲ 121%**](https://www.amazon.com/dp/B0G4DJLJWH) [**Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly**Tattoo Goo**$9.24**4.7★**▲ 117%**](https://www.amazon.com/dp/B00PSYOU90) [**Ivory Sensitive Bar Soap Designed for Whole Family Fragrance Free 99.44% Pure Formula Plant-Based Cleanser Made Without Heavy Perfume Parabens & Phthalates For All Skin Types 3.17 oz (3 Count)**Ivory**$3.48**4.7★**▲ 43%**](https://www.amazon.com/dp/B0G4D2LD9Y) [**Ivory Sensitive Body Wash Fragrance-Free Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones Designed for Skins pH 35 oz**Ivory**$6.69**4.8★**▲ 24%**](https://www.amazon.com/dp/B09M7QR6KR)
**~~View all trending →~~**
## **What buyers say about unscented soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“Fragrance free”*
**Soft Feel**10%
*“Super soft”*
**Value For Money**10%
*“fair price”*
**Cleansing**10%
*“Clean and fresh”*
**Quality-Overall**9%
*“Good value; reliable brand”*
**Lather**6%
*“light lather”*
**Suitability Combination Skin**6%
*“Perfect soap for sensitive skin”*
**Moist/Dry**5%
*“It's moisturizing”*
**Allergies**5%
*“Allergy friendly”*
**Suitability Dry Skin**4%
*“Perfect for dry skin”*
### **What buyers complain about **
**Smell**21%
*“Chemical smell”*
**Allergies**13%
*“Skin irritations”*
**Sensitivity-Overall**6%
*“This burns”*
**Moist/Dry**4%
*“not as moisturizing as I would expect”*
**Suitability Dry Skin**4%
*“Doesnt dry my skin either :”*
**Size-Overall**3%
*“this bottle is tiny”*
**Value For Money**3%
*“expensive”*
**Skin Health**2%
*“Bad for my skin”*
**Durability**2%
*“Doesn't last long”*
**Advertised Vs Actual Product**1%
*“False advertisement”*
### **Top return reasons **
**Smell**28%
**Leak-Proof**11%
**Value For Money**11%
**Motor Power**10%
**Advertised Vs Actual Product**10%
**Size-Overall**7%
**Defective Material/Parts**3%
**Sensitivity-Overall**3%
**Ingredients-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is unscented soap profitable to sell on Amazon United States?**
- The niche generates $548K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the unscented soap niche?**
- 8 brands and 107 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in unscented soap?**
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.2%.
- **What does it cost to enter the unscented soap niche?**
- Listings span $2.93–$16.12; the average listing price is $8.56 (sweet spot $15–$100). The average incumbent carries 16,241 reviews — the moat a new listing must climb.
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