---
title: "Unscented Pomade — $199K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-pomade"
last_updated: "2026-08-09T20:07:07.827Z"
locale: en
meta:
description: "Niche score 46/100 · $199K/yr market · 51K searches/yr · $28.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $199K/yr market · 51K searches/yr · $28.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Pomade — $199K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented pomade**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 40Conversion 96Competition 5Returns 96Price range 83Avg price 95Brand share 0Review moat 29Quality gap 37
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.70**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.50–$35.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$199K**
$199K/yr · 51K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,565**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unscented pomade is a $199K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented pomade market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$230K–$287K**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Aveda69% - Carol's Daughter29% - Challenger2%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +11.9% search growth over the last 90 days.
2K1KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-pomade/trend)
## **Top unscented pomade search terms**
- **aveda pomade**8K/yr+17.1%12.3% conv. - **aveda anti humectant pomade**5K/yr+78.3%14.7% conv. - **carols daughter mimosa hair honey**8K/yr-18.2%17.7% conv. - **aveda brilliant humectant pomade**5K/yr+50.1%17.3% conv. - **curly hair pomade**5K/yr-6.6%1.1% conv. - **unscented pomade**5K/yr-11.5%1.4% conv. - **aveda pomade for men**3K/yr+15.7%17.4% conv. - **aveda humectant pomade**3K/yr+15.7%21.9% conv. - **aveda pomade for women**3K/yr+24.7%13.5% conv. - **carols daughter pomade**2K/yr-2.7%17.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-pomade/search-terms)
## **Top unscented pomade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$79K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveda Brilliant Humectant Pomade | Enhances Curl | Adds Shine and Definition | for Wavy Curly & Coily Hair Types | Jasmine Rose Clove Aroma | 2.5 Ounce**Aveda**$34.40**4.6★1,427 rev](https://www.amazon.com/dp/B0009OAHEG) [2**Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz**Carol's Daughter**$11.50**4.5★21,072 rev](https://www.amazon.com/dp/B00J5RQ968) [3**Aveda Brilliant Anti-Humectant Pomade | Helps Prevent Frizz & Flyaways | Protects Against Humidity | for Curly & Coily Hair Types | Castor Oil and Rice Bran | Jasmine Rose Clove Aroma | 2.5 Ounce**Aveda**$33.49**4.6★206 rev](https://www.amazon.com/dp/B0002Z8MYE) [4**Aveda Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Mold and Style Short to Medium-Length Hair 2.5 Ounce**Aveda**$33.15**4.4★508 rev](https://www.amazon.com/dp/B002CMLS14) [5**Aveda Control Paste Hair Pomade | Adds Texture and Medium Pliable Hold | For All Hair Types | Aroma of Ylang Ylang Clove Clary Sage | 2.5 Ounce**Aveda**$35.61**4.6★1,798 rev](https://www.amazon.com/dp/B06Y35X7XC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Challenger Fragrance Free Cream Pomade | Non-Comedogenic Styling Product | Unscented Hair Gel | Medium Firm Hold & Clean Ingredients | 1.5oz**Challenger**$15.77**1,283 rev7y ago](https://www.amazon.com/dp/B07G8JQDHT) [**Aveda Control Paste Hair Pomade | Adds Texture and Medium Pliable Hold | For All Hair Types | Aroma of Ylang Ylang Clove Clary Sage | 2.5 Ounce**Aveda**$35.61**1,798 rev9y ago](https://www.amazon.com/dp/B06Y35X7XC) [**Aveda Men Pure-Formance Grooming Clay | Strong Pliable Hold | Matte Finish | Lightweight Hair Styling Clay | 92% Naturally Derived* 2.5 Ounce**Aveda**$32.39**1,875 rev18y ago](https://www.amazon.com/dp/B002CMLS0A) [**Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz**Carol's Daughter**$11.50**21,072 rev19y ago](https://www.amazon.com/dp/B00J5RQ968) [**Aveda Light Elements Defining Whip | Hair Styling Wax | Lightweight | Adds Texture & Medium Hold 4.2 Ounce**Aveda**$33.26**351 rev20y ago](https://www.amazon.com/dp/B000BKYQC2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveda Brilliant Humectant Pomade | Enhances Curl | Adds Shine and Definition | for Wavy Curly & Coily Hair Types | Jasmine Rose Clove Aroma | 2.5 Ounce**Aveda**$34.40**4.6★**▲ 16%**](https://www.amazon.com/dp/B0009OAHEG) [**Aveda Brilliant Anti-Humectant Pomade | Helps Prevent Frizz & Flyaways | Protects Against Humidity | for Curly & Coily Hair Types | Castor Oil and Rice Bran | Jasmine Rose Clove Aroma | 2.5 Ounce**Aveda**$33.49**4.6★**— 0%**](https://www.amazon.com/dp/B0002Z8MYE) [**Carols Daughter Mimosa Hair Honey Shine Pomade for Textured and Curly Hair - with Shea Butter & Rosemary Oil 8 fl oz**Carol's Daughter**$11.50**4.5★**— 6%**](https://www.amazon.com/dp/B00J5RQ968) [**Aveda Men Pure-Formance Pomade | Strong Hold Hair Pomade | Non-Greasy Formula | Water-Based | Mold and Style Short to Medium-Length Hair 2.5 Ounce**Aveda**$33.15**4.4★**— 8%**](https://www.amazon.com/dp/B002CMLS14) [**Aveda Control Paste Hair Pomade | Adds Texture and Medium Pliable Hold | For All Hair Types | Aroma of Ylang Ylang Clove Clary Sage | 2.5 Ounce**Aveda**$35.61**4.6★**— 9%**](https://www.amazon.com/dp/B06Y35X7XC)
**~~View all trending →~~**
## **Common questions**
- **Is unscented pomade profitable to sell on Amazon United States?**
- The niche generates $199K/yr across 8 tracked products. 90-day search growth is +11.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the unscented pomade niche?**
- 3 brands and 22 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the unscented pomade niche?**
- Listings span $11.50–$35.61; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 3,565 reviews — the moat a new listing must climb.
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