---
title: "Trend — unscented hand soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-hand-soap/trend"
last_updated: "2026-08-09T21:40:18.568Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.0M/yr market · 636K searches/yr. A deep review moat (8,104 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.0M/yr market · 636K searches/yr. A deep review moat (8,104 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — unscented hand soap - Flapen"
---

# **unscented hand soap**

**Worth a look**

Shows low returns (0.2%), but a deep review moat (8,104 avg reviews) keeps it on the watch list.

Market size 78Growth 25Conversion 91Competition 43Returns 99Price range 57Avg price 72Brand share 32Review moat 23Quality gap 28

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 636K searches

**Avg price**

**Good****$14.59**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.15–$30.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,103.65**

avg incumbent reviews — the moat a new listing must climb

## Trend