---
title: "Unscented Hand Soap Refill — $186K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-hand-soap-refill"
last_updated: "2026-08-10T05:04:51.962Z"
locale: en
meta:
description: "Niche score 55/100 · $186K/yr market · 85K searches/yr. A deep review moat (10,408 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $186K/yr market · 85K searches/yr. A deep review moat (10,408 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Unscented Hand Soap Refill — $186K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented hand soap refill**
**Worth a look**
Shows low returns (0.2%), but a deep review moat (10,408 avg reviews) keeps it on the watch list.
Market size 37Growth 44Conversion 94Competition 45Returns 99Price range 71Avg price 84Brand share 33Review moat 22Quality gap 42
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.96–$42.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$186K**
$186K/yr · 85K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,408.17**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, unscented hand soap refill is a $186K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented hand soap refill market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$148K–$185K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#543**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**665**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**12%**
- The Unscented Company30% - Amazon Basics24% - Ginger Lily Farms15% - simplehuman8% - Clean Revolution8% - 365 by Whole Foods Market3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 28.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-hand-soap-refill/trend)
## **Top unscented hand soap refill search terms**
- **unscented hand soap refill**26K/yr+14.3%10.4% conv. - **the unscented company**20K/yr+7.3%4.5% conv. - **fragrance free hand soap refill**18K/yr+11.3%8.4% conv. - **hand soap refill unscented**7K/yr+77.6%13.1% conv. - **unscented company**5K/yr+4.1%5.3% conv. - **free and clear hand soap refill**6K/yr-13.2%7.9% conv. - **hand soap refill fragrance free**3K/yr+56.2%10.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-hand-soap-refill/search-terms)
## **Top unscented hand soap refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$37K30%$56K40%$74K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)**Amazon Basics**$3.96**4.6★44,530 rev](https://www.amazon.com/dp/B09HHDHXWX) [2**The Unscented Company Unscented Hand Soap Refill 67.6 FZ**The Unscented Company**$25.76**4.6★59 rev](https://www.amazon.com/dp/B0B3F9ZBLN) [3**The Unscented Company Lotion Unscented 16.91 Fl Oz**The Unscented Company**$20.08**4.5★99 rev](https://www.amazon.com/dp/B08P3C27LK) [4**simplehuman Moisturizing Liquid Hand Soap Refill Pouch 34 Fl Oz (Pack of 1) Fragrance Free Count**simplehuman**$12.83**4.7★6,261 rev](https://www.amazon.com/dp/B019O33LZO) [5**Ginger Lily Farms Botanicals All-Purpose Liquid Hand Soap Refill Fragrance Free 100% Vegan & Cruelty-Free 1 Gallon**Ginger Lily Farms**$23.79**4.6★8,526 rev](https://www.amazon.com/dp/B07VNGQRGM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Everyone Liquid Hand Soap Refill 1 Gallon Unscented for kitchen and bathroom**everyone for every body**$42.66**1,961 rev3mo ago](https://www.amazon.com/dp/B0GWS91CK3) [**Clean Revolution Fragrance Free Liquid Gel Hand Soap Refill Sulfate-Free Unscented Gel Hand Wash for Sensitive Skin Moisturizing Bulk Refill Non Toxic Formula Made in the USA 128 Fl Oz**Clean Revolution**$20.23**618 rev2y ago](https://www.amazon.com/dp/B0CV95RJGW) [**ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$29.30**300 rev2y ago](https://www.amazon.com/dp/B0CNV2C7Y9) [**Clean Revolution Foaming Hand Soap Refill Supply Container Ready to Use Formula Fragrance Free 64 Fl Oz (Pack of 1)**Clean Revolution**$12.80**14,916 rev2y ago](https://www.amazon.com/dp/B0CLYS4GL5) [**Adams Handmade Soap Thick Organic Castile Liquid Hand Soap 1 Gallon Refill- Unscented**Adams Handmade Soap**$35.48**1,595 rev2y ago](https://www.amazon.com/dp/B0BHXJPB8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Everyone Liquid Hand Soap Refill 1 Gallon Unscented for kitchen and bathroom**everyone for every body**$42.66**4.8★**▲ 293%**](https://www.amazon.com/dp/B0GWS91CK3) [**ATTITUDE Gentle Hand Soap for Sensitive Skin EWG Verified Enriched with Oats Dermatologically Tested Vegan Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$29.30**4.5★**▲ 31%**](https://www.amazon.com/dp/B0CNV2C7Y9) [**Clean Revolution Fragrance Free Liquid Gel Hand Soap Refill Sulfate-Free Unscented Gel Hand Wash for Sensitive Skin Moisturizing Bulk Refill Non Toxic Formula Made in the USA 128 Fl Oz**Clean Revolution**$20.23**4.5★**▲ 29%**](https://www.amazon.com/dp/B0CV95RJGW) [**Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced Cruelty-Free 50 Fluid Ounces 1-Pack (Previously Solimo)**Amazon Basics**$3.96**4.6★**▲ 26%**](https://www.amazon.com/dp/B09HHDHXWX) [**MRS. MEYERS CLEAN DAY Hand Soap Refill Rain Water Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$7.83**4.7★**▲ 20%**](https://www.amazon.com/dp/B07MFMWFYL)
**~~View all trending →~~**
## **What buyers say about unscented hand soap refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Fragrance free”*
**Value For Money**13%
*“Excellent value”*
**Quality-Overall**8%
*“the quality has been consistent every time I reorder”*
**Cleansing**6%
*“Cleans well”*
**Ease Of Cleaning**5%
*“It cleans well”*
**Soft Feel**5%
*“My hair feels soft”*
**Dispensing Mechanism**4%
*“easy to refill soap dispensers”*
**Lather**4%
*“This soap rinses fast, lathers great, good for my skin”*
**Moist/Dry**3%
*“it feels really nice and moisturizing”*
**Advertised Vs Actual Product**3%
*“just what I needed”*
### **What buyers complain about **
**Smell**12%
*“Disgusting smell”*
**Dilute/Watery**11%
*“The soap is very watery”*
**Allergies**8%
*“Skin reaction”*
**Size-Overall**6%
*“these sleeves run small”*
**Thickness**6%
*“It was thick for the dispenser to spit out”*
**Leak-Proof**5%
*“Product leaked in delivery bag”*
**Moist/Dry**5%
*“not for moisturizing skin”*
**Lather**4%
*“Doesnt lather well”*
**Dispensing Mechanism**4%
*“did not come out of the dispenser very well”*
**Value For Money**3%
*“Little bit pricey”*
### **Top return reasons **
**Leak-Proof**27%
**Smell**18%
**Size-Overall**15%
**Advertised Vs Actual Product**9%
**Value For Money**6%
**Motor Power**4%
**Dispensing Mechanism**2%
**Moist/Dry**2%
**Defective Material/Parts**2%
**Dilute/Watery**2%
## **Common questions**
- **Is unscented hand soap refill profitable to sell on Amazon United States?**
- The niche generates $186K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the unscented hand soap refill niche?**
- 13 brands and 665 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in unscented hand soap refill?**
- Top complaints mined from reviews: Smell, Dilute/Watery, Allergies. The return rate is 0.2%.
- **When does demand for unscented hand soap refill peak?**
- Demand peaks in Sep–Oct; the busiest month runs 28.7× the quietest.
- **What does it cost to enter the unscented hand soap refill niche?**
- Listings span $3.96–$42.66; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 10,408 reviews — the moat a new listing must climb.
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