---
title: "Products — unscented deodorant spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-deodorant-spray/products"
last_updated: "2026-08-09T15:32:58.343Z"
locale: en
meta:
  description: "Niche score 51/100 · $103K/yr market · 87K searches/yr. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $103K/yr market · 87K searches/yr. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — unscented deodorant spray - Flapen"
---

# **unscented deodorant spray**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.

Market size 25Growth 59Conversion 75Competition 36Returns 100Price range 67Avg price 79Brand share 21Review moat 36Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.72**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.46–$34.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+33.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,945.2**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$103K**

$103K/yr · 87K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

## Products