---
title: "Unscented Deodorant Spray — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-deodorant-spray"
last_updated: "2026-08-09T14:23:59.946Z"
locale: en
meta:
description: "Niche score 51/100 · $103K/yr market · 87K searches/yr. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $103K/yr market · 87K searches/yr. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Unscented Deodorant Spray — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented deodorant spray**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Market size 25Growth 59Conversion 75Competition 36Returns 100Price range 67Avg price 79Brand share 21Review moat 36Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.46–$34.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,945.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$103K**
$103K/yr · 87K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unscented deodorant spray is a $103K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented deodorant spray market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$100K–$134K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **65%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **106 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**4%**
- Sure60% - Dove11% - Right Guard10% - Dry Idea6% - Secret4% - Degree4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +33.9% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-deodorant-spray/trend)
## **Top unscented deodorant spray search terms**
- **sure deodorant spray**20K/yr+43.3%5.7% conv. - **unscented deodorant spray**13K/yr+41.8%2.1% conv. - **sure deodorant unscented spray**14K/yr+23.6%10.3% conv. - **unscented spray deodorant**10K/yr+43.6%3.0% conv. - **sure unscented deodorant spray**7K/yr+22.7%12.1% conv. - **sure spray deodorant**6K/yr+15.1%8.5% conv. - **unscented antiperspirant spray**6K/yr+55.5%2.6% conv. - **unscented spray antiperspirant**4K/yr+41.3%3.1% conv. - **unscented spray deodorant for men**3K/yr+25.5%2.1% conv. - **sure spray deodorant for women**3K/yr-26.4%9.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-deodorant-spray/search-terms)
## **Top unscented deodorant spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sure Unscented Aerosol Antiperspirant and Deodorant - 24 Hour Protection for Men and Women - Fast Drying Spray - Pack of 6**Sure**$34.01**4.7★973 rev](https://www.amazon.com/dp/B00BHIV44U) [2**Sure Regular Scent Aerosol Antiperspirant and Deodorant - 24-Hour Protection for Men and Women - Fast Drying Spray Deodorant - 6 oz Pack of 3**Sure**$21.58**4.7★1,406 rev](https://www.amazon.com/dp/B01BDZ6SWE) [3**Right Guard Sport Unscented Antiperspirant & Deodorant Spray - 4-in-1 Protection Spray Deodorant For Men Blocks Sweat 48-Hour Odor Control Quick-Drying & Long-Lasting 6oz (3 Pack)**Right Guard**$19.25**4.6★4,494 rev](https://www.amazon.com/dp/B0DC84KPVZ) [4**Dove Clinical + Care Antiperspirant Deodorant Dry Spray for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Soft Sensitive with Fresh Scent 3.8 oz**Dove**$12.47**4.3★164 rev](https://www.amazon.com/dp/B0FWRVNH3D) [5**Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 2**Sure**$16.60**4.1★6 rev](https://www.amazon.com/dp/B0G3CWZSCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 2**Sure**$16.60**6 rev7mo ago](https://www.amazon.com/dp/B0G3CWZSCL) [**Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 4**Sure**$29.67**2 rev7mo ago](https://www.amazon.com/dp/B0G3C5FXSS) [**Aerosol Anti-Perspirant and Deodorant - Regular by Sure for Unisex - 6 oz Deodorant Spray**Sure**$11.49**4 rev7mo ago](https://www.amazon.com/dp/B0BN7YT6LL) [**Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz**Degree**$9.55**208 rev7mo ago](https://www.amazon.com/dp/B0G1Z9PJNY) [**Dove Clinical + Care Antiperspirant Deodorant Dry Spray for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Soft Sensitive with Fresh Scent 3.8 oz**Dove**$12.47**164 rev8mo ago](https://www.amazon.com/dp/B0FWRVNH3D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 4**Sure**$29.67**5.0★**▲ 236%**](https://www.amazon.com/dp/B0G3C5FXSS) [**Aerosol Anti-Perspirant and Deodorant - Unscented by Sure for Unisex - 6 oz Deodorant Spray - Pack of 2**Sure**$16.60**4.1★**▲ 234%**](https://www.amazon.com/dp/B0G3CWZSCL) [**Arrid Xx Dry Ultra Fresh Antiperspirant & Deodorant Spray 6 Oz**Arrid**$5.56**4.8★**▲ 176%**](https://www.amazon.com/dp/B000GCHTVK) [**Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz**Degree**$9.55**4.2★**▲ 149%**](https://www.amazon.com/dp/B0G1Z9PJNY) [**Secret Dry Spray Antiperspirant Deodorant for Women 48hr Weightless Sweat & Odor Protection Gentle on Skin Waterlily & Argan Oil Scent 4.1 oz (Pack of 3)**Secret**$22.50**4.2★**▲ 118%**](https://www.amazon.com/dp/B0CCFM5YYT)
**~~View all trending →~~**
## **What buyers say about unscented deodorant spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“clean scent”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**7%
*“Good Value”*
**Durability**6%
*“Been useing for years”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**4%
*“not a problem with how effective it is for me”*
**Moist/Dry**3%
*“It helps keep user dry”*
**Allergies**3%
*“I noticed no irritation”*
**Ease Of Use**2%
*“Easy to use”*
**Stain Resistance**2%
*“Doesnt stain clothes”*
### **What buyers complain about **
**Smell**23%
*“Awful smell”*
**Ease Of Use**12%
*“Hard to Push”*
**Value For Money**6%
*“It's way too expensive”*
**Functionality-Overall**6%
*“Doesn't work”*
**Durability**6%
*“Does not last”*
**Leak-Proof**4%
*“The sprayer leaks & went everywhere”*
**Quality-Overall**4%
*“Container poor quality”*
**Allergies**3%
*“Also broke out in a rash”*
**Moist/Dry**3%
*“won't keep me completely dry if I have my moments”*
**Defective Material/Parts**2%
*“cap did not work”*
## **Common questions**
- **Is unscented deodorant spray profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 20 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the unscented deodorant spray niche?**
- 8 brands and 114 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in unscented deodorant spray?**
- Top complaints mined from reviews: Smell, Ease Of Use, Value For Money. The return rate is 0.0%.
- **When does demand for unscented deodorant spray peak?**
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the unscented deodorant spray niche?**
- Listings span $5.46–$34.01; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 2,945 reviews — the moat a new listing must climb.
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