---
title: "Unscented Chapstick — $247K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-chapstick"
last_updated: "2026-08-09T17:51:47.737Z"
locale: en
meta:
description: "Niche score 43/100 · $247K/yr market · 330K searches/yr · $10.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $247K/yr market · 330K searches/yr · $10.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Chapstick — $247K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented chapstick**
**Skip it**
Soft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Market size 46Growth 10Conversion 75Competition 54Returns 99Price range 53Avg price 39Brand share 12Review moat 23Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.13–$28.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$247K**
$247K/yr · 330K searches
**Avg price**
**Okay****$10.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,054.72**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, unscented chapstick is a $247K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented chapstick market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$321K–$428K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#493**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **55%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**3%**
- ChapStick85% - Aquaphor3% - Vaseline2% - Ctosree2% - eos2% - e.l.f.2% - Open — no brand owns it (3 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -29.4% search growth over the last 90 days.
4K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-chapstick/trend)
## **Top unscented chapstick search terms**
- **chapstick total hydration**189K/yr-41.4%5.5% conv. - **blue chapstick**31K/yr-6.0%7.8% conv. - **chap stick total hydration lip balm**27K/yr-39.2%4.8% conv. - **total hydration chap stick**14K/yr-1.2%2.7% conv. - **chapstick moisturizer**15K/yr-5.2%13.9% conv. - **chapstick hydration**9K/yr-29.6%5.0% conv. - **chapstick total hydration coconut**7K/yr-17.8%2.7% conv. - **blue chapstick bulk**7K/yr+1.2%3.4% conv. - **total hydration lip balm**4K/yr+90.1%0.3% conv. - **chapstick hydration lip balm**3K/yr+73.7%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-chapstick/search-terms)
## **Top unscented chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$20K12%$30K16%$40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ChapStick Moisturizer Original Lip Balm Tubes SPF 15 and Skin Protectant - 0.15 Oz (Pack of 3)**ChapStick**$3.89**4.8★10,580 rev](https://www.amazon.com/dp/B000GG64O4) [2**Chapstick Total Hydration Sea Minerals Lip Balm - 0.12oz (Sheer Glow)**ChapStick**$6.96**4.4★203 rev](https://www.amazon.com/dp/B0C72SC945) [3**ChapStick Total Hydration Soothing Oasis Moisturizing Lip Balm Tube Lip Balm for Lip Care - 0.12 Oz**ChapStick**$18.25**4.7★1,198 rev](https://www.amazon.com/dp/B00Q3QNPE8) [4**ChapStick Total Hydration (Fresh Citrus Flavor 0.12 Ounce) Flavored Lip Balm Tube Natural Age Defying Lip Care Clinically Proven**ChapStick**$10.40**4.6★479 rev](https://www.amazon.com/dp/B0147Y2GS8) [5**ChapStick Total Hydration Essential Oils Happy Orange And Lemon Lip Balm Tube Lip Care - 0.12 Oz**ChapStick**$9.97**4.7★2,628 rev](https://www.amazon.com/dp/B07QQCPV6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry**e.l.f.**$4.80**26,453 rev7mo ago](https://www.amazon.com/dp/B0FWV7GFH9) [**Ctosree 20 Pcs 20 Pcs Coquette Bow Lipstick Holder Keychain Gifts Bulk Coquette Lip Balm Holder Keychain Bow Birthday Party Favors (Elegant Style Blue)**Ctosree**$17.39**100 rev1y ago](https://www.amazon.com/dp/B0FCRG3FKF) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**157 rev1y ago](https://www.amazon.com/dp/B0DTL9TZRW) [**Aquaphor Naturally Inspired Lip Repair Stick with Coconut Oil and Natural Shea Butter Hydrating Lip Balm Immediately Relieves Dryness 0.17 Oz Stick**Aquaphor**$5.68**2,310 rev1y ago](https://www.amazon.com/dp/B0DBX22FDT) [**ChapStick Lip Balm Honey Nourish Moisturizing Formula with Shea Butter and Avocado Butter Vitamin E Flavors Lavender Vanilla Brown Sugar 3CT .45OZ**ChapStick**$7.72**796 rev2y ago](https://www.amazon.com/dp/B0D9YTC2JZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Squeeze Me Lip Balm Moisturizing Lip Balm For A Sheer Tint Of Color Infused With Hyaluronic Acid Vegan & Cruelty-Free Blueberry**e.l.f.**$4.80**4.6★**▲ 386%**](https://www.amazon.com/dp/B0FWV7GFH9) [**Ctosree 20 Pcs 20 Pcs Coquette Bow Lipstick Holder Keychain Gifts Bulk Coquette Lip Balm Holder Keychain Bow Birthday Party Favors (Elegant Style Blue)**Ctosree**$17.39**4.8★**▲ 304%**](https://www.amazon.com/dp/B0FCRG3FKF) [**Vaseline Lip Original - 12 Pack Box**Vaseline**$14.18**4.7★**▲ 116%**](https://www.amazon.com/dp/B09RXZYWW8) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**4.6★**▲ 113%**](https://www.amazon.com/dp/B0DTL9TZRW) [**ChapStick Total Hydration Moisture + Tint Pink Nude Tinted Lip Balm Tube Tinted Moisturizer - 0.12 Oz**ChapStick**$28.28**4.6★**▲ 90%**](https://www.amazon.com/dp/B06ZZCYGMD)
**~~View all trending →~~**
## **What buyers say about unscented chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Very Moisturizing”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**10%
*“Great Value”*
**Soft Feel**10%
*“Feels good”*
**Smell**9%
*“fragrance-free”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Efficiency**3%
*“Effective”*
**Ease Of Use**2%
*“Very easy to use”*
**Gifting Purpose**2%
*“Great for gifts”*
**Color**1%
*“Great color”*
### **What buyers complain about **
**Moist/Dry**25%
*“Poor moisturizer”*
**Value For Money**6%
*“Expensive”*
**Texture/Consistency-Overall**5%
*“Horrible texture”*
**Smell**5%
*“It's almost as if they tried to make it smell like bubblegum but didn't quite get there”*
**Color**4%
*“I dont like this color”*
**Durability**3%
*“Broke”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Quality-Overall**3%
*“Low Quality”*
**Adhesion/Stickiness**2%
*“ruins the stick entirely”*
**Sensitivity-Overall**2%
*“Not for Sensitive Lips”*
### **Top return reasons **
**Moist/Dry**19%
**Advertised Vs Actual Product**13%
**Functionality-Overall**10%
**Value For Money**8%
**Size-Overall**8%
**Color**7%
**Smell**4%
**Product Condition**4%
**Texture/Consistency-Overall**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is unscented chapstick profitable to sell on Amazon United States?**
- The niche generates $247K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the unscented chapstick niche?**
- 9 brands and 119 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in unscented chapstick?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Texture/Consistency-Overall. The return rate is 0.3%.
- **What does it cost to enter the unscented chapstick niche?**
- Listings span $3.13–$28.28; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 8,055 reviews — the moat a new listing must climb.
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