---
title: "Unscented Body Scrub — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-body-scrub"
last_updated: "2026-08-10T06:25:19.421Z"
locale: en
meta:
description: "Niche score 52/100 · $35K/yr market · 59K searches/yr · $14.19 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $35K/yr market · 59K searches/yr · $14.19 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Unscented Body Scrub — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented body scrub**
**Worth a look**
Shows low returns (0.4%), but a small market ($35K/yr) keeps it on the watch list.
Market size 9Growth 48Conversion 52Competition 67Returns 98Price range 74Avg price 68Brand share 67Review moat 23Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.59–$44.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.19**
avg listing price — sweet spot $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,285.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$35K**
$35K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, unscented body scrub is a $35K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented body scrub market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**619**
**Top-5 brand share**
**65%**
Top 20: 95%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**31%**
- Aveeno29% - BARE BOTANICS11% - The Lotion Company9% - Naturium8% - Dove8% - Saltair5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-body-scrub/trend)
## **Top unscented body scrub search terms**
- **unscented body scrub**20K/yr+10.0%2.3% conv. - **aveeno body scrub**15K/yr+42.9%4.1% conv. - **fragrance free body scrub**10K/yr+10.9%2.6% conv. - **aveeno exfoliating body wash**5K/yr-2.0%4.5% conv. - **unscented sugar scrub**4K/yr-6.6%4.1% conv. - **aveeno body scrub exfoliator**2K/yr+46.0%5.0% conv. - **unscented exfoliating body scrub**3K/yr+44.3%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-body-scrub/search-terms)
## **Top unscented body scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bare Botanics 24oz Unscented Sea Salt Body Scrub | Non-toxic Vegan & Cruelty-free | Made in Madison WI | Full Body Exfoliator & Hydrating Moisturizer with a Cute Wooden Spoon**BARE BOTANICS**$27.97**4.4★4,969 rev](https://www.amazon.com/dp/B09753Y1DP) [2**The Lotion Company Sugar Scrub Fragrance Free Exfoliating Body Wash Unscented Paraben Free Cruelty Free Gentle Bath & Shower Exfoliator Made in USA; 11 ounces**The Lotion Company**$13.22**4.6★253 rev](https://www.amazon.com/dp/B09XSD5214) [3**Aveeno Daily Moisturizing Body Scrub Exfoliating Body Wash for Smoother Healthier Looking Skin Soothing Prebiotic Oat Formula Sulfate-Free Soap-Free & Dye-Free 8 oz**Aveeno**$8.21**4.7★471 rev](https://www.amazon.com/dp/B0BLTMF7PB) [4**Aveeno Positively Radiant Skin Brightening Daily Facial Scrub with Moisture-Rich Soy Extract Gently Exfoliates & Cleanses for Soft Smooth More Even-Toned Skin Hypoallergenic 7 oz**Aveeno**$9.52**4.7★4,524 rev](https://www.amazon.com/dp/B07H9DNGP8) [5**Aveeno Positively Radiant Skin Brightening Exfoliating Daily Face Wash Scrub Gentle with Moisture-Rich Soy Extract Helps Improve Skin Tone & Texture Oil- & Soap-Free Hypoallergenic 5 Oz**Aveeno**$7.13**4.6★39,570 rev](https://www.amazon.com/dp/B0000632EN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oatmeal Sugar Body & Foot Scrub 10 oz - Very Gentle and Perfect for Sensitive Skin for a complete spa-like experience - Packaging color may vary.**Essentially KateS**$9.20**40 rev3mo ago](https://www.amazon.com/dp/B0GVPKPVW9) [**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**149 rev4mo ago](https://www.amazon.com/dp/B0GD8MNZVD) [**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**468 rev5mo ago](https://www.amazon.com/dp/B0G4WXSL9V) [**Versed Buff It Out AHA Exfoliating Body Scrub and Mask - Lactic Acid & Glycolic Acid Exfoliant - Microfine Pumice Body Exfoliator to Polish and Smooth Bumpy Dry Skin - Vegan & Cruelty-Free (8 oz)**Versed**$14.47**559 rev1y ago](https://www.amazon.com/dp/B0F85N91P2) [**Dove Scrub Macadamia Rice Milk Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.09**9,903 rev1y ago](https://www.amazon.com/dp/B0DNV13LFS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oatmeal Sugar Body & Foot Scrub 10 oz - Very Gentle and Perfect for Sensitive Skin for a complete spa-like experience - Packaging color may vary.**Essentially KateS**$9.20**4.6★**▲ 355%**](https://www.amazon.com/dp/B0GVPKPVW9) [**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**4.7★**▲ 234%**](https://www.amazon.com/dp/B0GD8MNZVD) [**Saltair KP Body Scrub. 5% Glycolic Acid Treatment with Volcanic Sand and Plant Moisturizers. Fragrance-Free Physical Chemical Exfoliator. Exfoliating Body Scrubber for Rough Bumpy Skin 10oz.**Saltair**$17.87**4.6★**▲ 176%**](https://www.amazon.com/dp/B0BG6MJQKD) [**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**4.4★**▲ 173%**](https://www.amazon.com/dp/B0G4WXSL9V) [**Aveeno Positively Radiant Skin Brightening Daily Facial Scrub with Moisture-Rich Soy Extract Gently Exfoliates & Cleanses for Soft Smooth More Even-Toned Skin Hypoallergenic 7 oz**Aveeno**$9.52**4.7★**▲ 167%**](https://www.amazon.com/dp/B07H9DNGP8)
**~~View all trending →~~**
## **What buyers say about unscented body scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“smells clean”*
**Soft Feel**12%
*“Silky smooth”*
**Quality-Overall**8%
*“Great quality oil”*
**Cleansing**8%
*“Clean and fresh”*
**Moist/Dry**8%
*“Super hydrating”*
**Suitability Dry Skin**5%
*“Good on dry skin”*
**Suitability Combination Skin**5%
*“good for my skin”*
**Value For Money**3%
*“Reasonable price”*
**Efficiency**2%
*“Works for my hands”*
**Advertised Vs Actual Product**1%
*“does what it says”*
### **What buyers complain about **
**Smell**18%
*“Bad odor”*
**Moist/Dry**5%
*“Dried out”*
**Ease Of Use**5%
*“hard to get out”*
**Allergies**4%
*“Itchy skin”*
**Ease Of Cleaning**3%
*“poor cleaning”*
**Oily/Greasy**3%
*“Quite oily”*
**Functionality-Overall**3%
*“Pump Doesn't Work”*
**Leak-Proof**3%
*“Leaked”*
**Size-Overall**2%
*“Small in size”*
**Hard Feel**2%
*“it was too rough”*
### **Top return reasons **
**Smell**27%
**Leak-Proof**18%
**Advertised Vs Actual Product**6%
**Product Condition**6%
**Functionality-Overall**5%
**Size-Overall**5%
**Value For Money**4%
**Motor Power**4%
**Oily/Greasy**3%
**Moist/Dry**3%
## **Common questions**
- **Is unscented body scrub profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the unscented body scrub niche?**
- 27 brands and 619 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in unscented body scrub?**
- Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Use. The return rate is 0.4%.
- **When does demand for unscented body scrub peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the unscented body scrub niche?**
- Listings span $4.59–$44.53; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 7,286 reviews — the moat a new listing must climb.
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