---
title: "Unscented Body Oil — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-body-oil"
last_updated: "2026-08-09T16:46:34.759Z"
locale: en
meta:
description: "Niche score 46/100 · $80K/yr market · 116K searches/yr · $13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $80K/yr market · 116K searches/yr · $13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Body Oil — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented body oil**
**Skip it**
A small market ($80K/yr) — this niche doesn't clear our bar today.
Market size 20Growth 29Conversion 59Competition 40Returns 98Price range 77Avg price 63Brand share 58Review moat 20Quality gap 28
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.08–$51.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.62**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 116K searches
**Review moat**
**Bad****13,428.74**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, unscented body oil is a $80K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented body oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$82K–$109K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**294**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**25%**
- Palmer's32% - Neutrogena19% - BARE BOTANICS8% - Aveeno6% - Yoken5% - The Honest Company5%
## **Demand**
Weekly Amazon search volume, last 49 weeks — +3.2% search growth over the last 90 days.
3K2KHoliday '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-body-oil/trend)
## **Top unscented body oil search terms**
- **unscented body oil**55K/yr+8.3%3.6% conv. - **fragrance free body oil**24K/yr-10.3%3.8% conv. - **body oil unscented**14K/yr-4.4%4.2% conv. - **palmers vitamin e oil**11K/yr+19.6%10.0% conv. - **body oil fragrance free**7K/yr+4.5%4.2% conv. - **unscented oil**3K/yr+1.4%2.8% conv. - **vitamin e oil palmers**2K/yr+21.4%14.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-body-oil/search-terms)
## **Top unscented body oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Vitamin E Multi-Purpose Body Oil 5.1 Ounce**Palmer's**$7.79**4.6★2,697 rev](https://www.amazon.com/dp/B07Q9RYX53) [2**Neutrogena Body Oil Light Sesame Formula Fragrance-Free Nourishing Moisturizer Before and After Shower Application for Smooth Radiant Looking Skin Lightweight and Non-Greasy Feel 8.5 fl oz**Neutrogena**$12.47**4.7★14,139 rev](https://www.amazon.com/dp/B001B0ZZFS) [3**BARE BOTANICS 8 oz Moisturizing Unscented Body Oil - 100% Pure & Natural for Skin & Nails - Perfect for Moisturization - Vegan Cruelty Free & Naturally Scented Hair Oil**BARE BOTANICS**$15.59**4.6★393 rev](https://www.amazon.com/dp/B0CWZ4KP3J) [4**Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough Dry Sensitive Skin Nourishing Body Spray for Smoother More Even Skin Paraben- & Silicone-Free 6.7 fl. oz**Aveeno**$8.57**4.6★26,437 rev](https://www.amazon.com/dp/B08D43LHYP) [5**The Honest Company Fragrance-Free Moisturizing Body Oil Nourish Soothe Babys Skin Plant-Based Hypoallergenic Vegan 4.0 fl oz**The Honest Company**$10.20**4.5★4,145 rev](https://www.amazon.com/dp/B015HTK6FM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz**Saltair**$22.56**6,259 rev8mo ago](https://www.amazon.com/dp/B0FXB95VPV) [**Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care**Yoken**$9.77**7,235 rev1y ago](https://www.amazon.com/dp/B0DXBFM6V6) [**Her Fantasy Box | Body Splash Hydrating Body Oil - Moisturizing Non-Greasy Formula for Soft Smooth Skin - All-Natural Lightweight & Nourishing (8 Fl Oz Unscented)**Her Fantasy Box**$12.74**2,120 rev1y ago](https://www.amazon.com/dp/B0DMCR3M5F) [**Naturium The Glow Getter Body Oil Multi-Oil for Intense Nourishment Hydrating & Moisturizing Formula Vegan & Cruelty-Free 3.4 oz**Naturium**$23.55**771 rev1y ago](https://www.amazon.com/dp/B0DLLCFPL1) [**BARE BOTANICS 8 oz Moisturizing Unscented Body Oil - 100% Pure & Natural for Skin & Nails - Perfect for Moisturization - Vegan Cruelty Free & Naturally Scented Hair Oil**BARE BOTANICS**$15.59**393 rev1y ago](https://www.amazon.com/dp/B0CWZ4KP3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz**Saltair**$22.56**4.5★**▲ 202%**](https://www.amazon.com/dp/B0FXB95VPV) [**Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care**Yoken**$9.77**4.7★**▲ 150%**](https://www.amazon.com/dp/B0DXBFM6V6) [**NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce**NOW Foods**$4.08**4.7★**▲ 93%**](https://www.amazon.com/dp/B000NB9LLA) [**OSEA Undaria Algae Body Oil 5 oz Visibly Firming Deeply Moisturizing Instantly Improve Elasticity Clean Lightweight Non-Greasy Hydration Vegan & Cruelty-Free Seaweed Skincare**OSEA**$51.76**4.5★**▲ 51%**](https://www.amazon.com/dp/B004L17FKC) [**pureSCRUBS Ultra Moisturizing Unscented Body Oil for Dry Skin 4 oz**pureSCRUBS**$15.84**4.3★**▲ 37%**](https://www.amazon.com/dp/B08P7QWYF5)
**~~View all trending →~~**
## **What buyers say about unscented body oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Amazing scent”*
**Moist/Dry**15%
*“Amazing moisturizer”*
**Quality-Overall**9%
*“Excellent Product”*
**Soft Feel**8%
*“Leaves skin soft”*
**Suitability Dry Skin**5%
*“Helps a lot with my dry skin”*
**Absorbency**5%
*“Absorbs good”*
**Value For Money**5%
*“Good price”*
**Suitability Combination Skin**4%
*“Good on skin”*
**Suitability Oily Skin**4%
*“I purchased this excellent product it's never too oily”*
**Oily/Greasy**4%
*“gives my skin a glow without the greasy feeling”*
### **What buyers complain about **
**Smell**20%
*“Awful Smell”*
**Oily/Greasy**7%
*“Very oily”*
**Moist/Dry**4%
*“Doesn't really moisturize”*
**Allergies**4%
*“ALLERGIC REACTION”*
**Value For Money**3%
*“Too expensive”*
**Leak-Proof**3%
*“Product does leak quite easily”*
**Absorbency**2%
*“Didn't absorb”*
**Thickness**2%
*“much thinner than anticipated”*
**Ease Of Use**2%
*“Hard to Open”*
**Motor Power**2%
*“the pump lets out too much at one time”*
### **Top return reasons **
**Smell**35%
**Leak-Proof**12%
**Oily/Greasy**11%
**Advertised Vs Actual Product**8%
**Motor Power**4%
**Value For Money**3%
**Moist/Dry**3%
**Functionality-Overall**3%
**Size-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is unscented body oil profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the unscented body oil niche?**
- 17 brands and 294 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in unscented body oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 0.5%.
- **What does it cost to enter the unscented body oil niche?**
- Listings span $4.08–$51.76; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 13,429 reviews — the moat a new listing must climb.
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