---
title: "Unscented Antibacterial Soap — $300K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/unscented-antibacterial-soap"
last_updated: "2026-08-10T06:22:07.636Z"
locale: en
meta:
description: "Niche score 47/100 · $300K/yr market · 279K searches/yr · $14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $300K/yr market · 279K searches/yr · $14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Antibacterial Soap — $300K/yr Amazon US Niche (2026) - Flapen"
---
# **unscented antibacterial soap**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 51Growth 27Conversion 77Competition 38Returns 99Price range 64Avg price 69Brand share 27Review moat 21Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.52–$37.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$300K**
$300K/yr · 279K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****10,890.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, unscented antibacterial soap is a $300K/yr Amazon United States market (279K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented antibacterial soap market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$285K–$356K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#164**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**700**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 94%
**Open market**
**8%**
- Dial54% - Tattoo Goo17% - Dove10% - Saniderm4% - Mad Rabbit4% - H2Ocean4% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
10K6KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/unscented-antibacterial-soap/trend)
## **Top unscented antibacterial soap search terms**
- **unscented antibacterial soap**71K/yr-5.0%8.7% conv. - **antibacterial soap unscented**31K/yr+11.3%7.3% conv. - **fragrance free antibacterial soap**27K/yr-1.9%6.5% conv. - **antibacterial hand soap unscented**21K/yr+2.6%8.3% conv. - **dial unscented antibacterial soap**19K/yr+4.8%7.4% conv. - **unscented antibacterial hand soap**15K/yr+12.8%6.2% conv. - **antibacterial unscented soap**10K/yr+2.7%7.8% conv. - **unscented dial soap**10K/yr-10.3%3.9% conv. - **dial soap antibacterial unscented**10K/yr-8.9%7.3% conv. - **dial antibacterial soap unscented**7K/yr+31.9%6.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/unscented-antibacterial-soap/search-terms)
## **Top unscented antibacterial soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$45K20%$60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin**Dial**$20.38**4.8★3,619 rev](https://www.amazon.com/dp/B0CN2D89T1) [2**Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly**Tattoo Goo**$9.24**4.7★4,243 rev](https://www.amazon.com/dp/B00PSYOU90) [3**Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz**Dial**$2.72**4.8★251 rev](https://www.amazon.com/dp/B0BSLDF735) [4**Liquid Dial Antimicrobial Liquid Soap 7.5 oz Pump Bottle**Dial**$8.81**4.5★747 rev](https://www.amazon.com/dp/B004E2TFRO) [5**Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz**Dove**$10.03**4.8★5,357 rev](https://www.amazon.com/dp/B09DDD6YGJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)**Dial**$20.33**23 rev2mo ago](https://www.amazon.com/dp/B0GXWWGJK5) [**H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz**H2Ocean**$19.95**5,419 rev9mo ago](https://www.amazon.com/dp/B0CXQ98B9X) [**Mad Rabbit Tattoo Aftercare Soap - Tattoo Soap for New Tattoo - Fragrance Free Foam Wash - Unscented Cleaner Made with Clean + Vegan Ingredients 2oz**Mad Rabbit**$11.36**654 rev1y ago](https://www.amazon.com/dp/B0DT2D9N2J) [**Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin**Dial**$20.38**3,619 rev2y ago](https://www.amazon.com/dp/B0CN2D89T1) [**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.87**13,703 rev3y ago](https://www.amazon.com/dp/B0C2XFBN7H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)**Dial**$20.33**4.9★**▲ 264%**](https://www.amazon.com/dp/B0GXWWGJK5) [**Dial Complete Clean + Gentle Antibacterial Foaming Hand Wash Fragrance Free 7.5 fl oz 8 Count Case**Dial**$37.44**4.8★**▲ 149%**](https://www.amazon.com/dp/B08SSBVDCV) [**H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz**H2Ocean**$19.95**4.5★**▲ 147%**](https://www.amazon.com/dp/B0CXQ98B9X) [**Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz**Dial**$2.72**4.8★**▲ 116%**](https://www.amazon.com/dp/B0BSLDF735) [**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.87**4.8★**▲ 58%**](https://www.amazon.com/dp/B0C2XFBN7H)
**~~View all trending →~~**
## **What buyers say about unscented antibacterial soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“fresh scent”*
**Quality-Overall**11%
*“Same quality as what you buy in the store”*
**Value For Money**10%
*“Excellent value”*
**Cleansing**8%
*“cleans skin well”*
**Soft Feel**7%
*“Goes on smooth”*
**Moist/Dry**6%
*“very moisturizing”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Ease Of Cleaning**4%
*“Cleans well”*
**Suitability Combination Skin**3%
*“Great for sensitive skin”*
**Lather**3%
*“Best lather”*
### **What buyers complain about **
**Smell**22%
*“Not fragrance free”*
**Allergies**8%
*“Irritates skin”*
**Leak-Proof**6%
*“it was leaking”*
**Moist/Dry**4%
*“It is not moisturizing”*
**Dilute/Watery**4%
*“More water than anything”*
**Value For Money**4%
*“Overpriced”*
**Sensitivity-Overall**3%
*“Can be aggravating to sensitive skin”*
**Motor Power**3%
*“All pumps broken”*
**Lather**3%
*“doesnt lather well”*
**Size-Overall**3%
*“this bottle is tiny”*
### **Top return reasons **
**Smell**24%
**Leak-Proof**22%
**Motor Power**10%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Size-Overall**5%
**Sensitivity-Overall**4%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Moist/Dry**1%
## **Common questions**
- **Is unscented antibacterial soap profitable to sell on Amazon United States?**
- The niche generates $300K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the unscented antibacterial soap niche?**
- 11 brands and 700 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in unscented antibacterial soap?**
- Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.2%.
- **When does demand for unscented antibacterial soap peak?**
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the unscented antibacterial soap niche?**
- Listings span $2.52–$37.44; the average listing price is $14.24 (sweet spot $15–$100). The average incumbent carries 10,891 reviews — the moat a new listing must climb.
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